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Claude Partner NetworkSince 2026
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
Industrial B2B Marketing Agency: Generate Quality Clients with a System that Understands Your Sales Cycle
B2B industrial marketing doesn't work like B2C. Sales cycles range from 3 to 18 months, there are multiple decision-makers, and the buyers are technical. At ARTIC, we specialize in building digital systems that deliver real results.
Free consultation · No obligation
Find out if ARTIC is the right partner for your company
- ✓ Customized B2B growth strategy
- ✓ Joint quarterly planning
- ✓ Sprints every 2 weeks with KPIs
- ✓ Dedicated Account Manager
- ✓ Direct contact: WhatsApp, phone and email
Tell us about your situation and we'll tell you if we're the right team for you.
B2C marketing doesn't work in the industry. And most agencies don't know it.
Industrial companies lose opportunities every month by applying the wrong strategies:
73% of industrial B2B buyers research on Google and AI tools like ChatGPT before contacting a supplier. Without digital visibility, you're late in the decision-making process.
The B2B industrial decision cycle lasts between 3 and 18 months. A marketing strategy designed for results in 30 days won't work for your company: you need a system that nurtures the buyer throughout that entire period.
Industrial companies' 91% systems are not optimized for GEO (Generative Engine Optimization). When a purchasing manager asks ChatGPT, "Who is the best supplier of X?", your company doesn't appear in the results.
We are building industrial B2B systems that generate a constant pipeline, knowing that solid SEO and GEO results accumulate over the first 9-12 months.
How are we going to achieve it?
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Tailor-made industrial B2B strategy
We map your ideal customer's buying cycle and design a strategy that addresses each stage of the process. We don't apply B2C formulas to industrial companies.
No two strategies are the same: each industrial company has a different buyer, sales cycle, and sector. - 2
B2B technical SEO + GEO (appear on ChatGPT and Perplexity)
We position your company on Google for the technical searches of your B2B buyers. And we also apply GEO: we optimize to appear when a purchasing manager asks ChatGPT or Perplexity about your product category.
Geographic information (GEO) is no longer the future of industrial B2B marketing: it's the present. 30% industrial searches are already being processed by AI tools, and this percentage is growing every month. - 3
LinkedIn Ads B2B: Reaching the Exact Decision-Maker
We segment by job title (purchasing director, engineering manager, CEO), industry, company size, and the technology they use. We don't use Meta: the industrial decision-maker is on LinkedIn, not Instagram.
Well-executed LinkedIn B2B campaigns have a cost per qualified lead up to 3 times lower than other channels in industrial environments. - 4
Industrial B2B website that nurtures throughout the sales cycle
Your website needs to function like your best salesperson. Include technical content, use cases, specifications, and ROI calculators. An industrial buyer visits your website 7-12 times before contacting you: every visit needs to count.
We don't optimize for them to buy today: we optimize for them to come back tomorrow, next month, and when the decision time arrives in the B2B cycle. - 5
Pipeline-oriented reporting, not vanity metrics reporting
We don't measure likes or impressions. We measure quote requests, qualified leads, scheduled meetings, and generated pipeline revenue. Every month you know exactly how much you're returning on your investment.
Industrial B2B marketing is measured in euros of opportunities generated, not in clicks or followers.
We do not buy individual services. We build your growth system
At ARTIC, we don't sell SEO separately, LinkedIn services separately, and a website in a different package. We design and implement a comprehensive service. comprehensive growth strategy that combines all the digital levers — adapted to your sales cycle, your buyers and your industry sector.
We plan the goals together every quarter. We deliver concrete progress updates every two weeks. And you always have a real person on the phone.
Qualified industrial B2B leads with a genuine intention to buy.
Visibility on Google and on ChatGPT, Perplexity and Google AI (GEO).
Positioning as a technical benchmark in your industrial category.
Buyers who arrive already informed: less time educating, more time closing.
HOW WE WORK
The ARTIC Method: strategy, execution and royal accompaniment
We're not a service provider. We're your industrial company's digital marketing department — with a proven method, concrete deliverables, and a real person who knows your business.
📅
Joint quarterly planning
Every three months we sit down with you to define objectives, KPIs, and priority levers. Your strategy evolves with your business.
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2-week sprints
We work in short cycles with concrete deliverables. Each sprint has measurable objectives so you always know what's happening and what we're doing.
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Dedicated Account Manager
A dedicated account manager who understands your industry, your customers, and your goals. Not a rotating team—someone who truly understands your business.
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Direct contact always
Private WhatsApp group, direct phone line, and email. No support tickets, no waiting. An agency with the agility of an in-house partner.
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Monthly results meeting
Each month we review the results together: what worked, what we adjusted, what we prioritized. Pipeline-focused reporting, not vanity metrics.
★ STAR SERVICE
GEO: Appears when your customer ask ChatGPT or Perplexity
He GEO (Generative Engine Optimization) It's the process of optimizing your digital presence so that AI tools like ChatGPT, Perplexity, and Google AI Overview recommend you when a purchasing manager, engineer, or CEO is looking for solutions in your industry category.
Simply appearing on Google is no longer enough. 30% searches for industrial B2B businesses are now being processed by AI—and that percentage is growing every month. At ARTIC we are one of the few agencies in Spain that systematically applies GEO for industrial companies.
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Presence in generative AIs
We optimize your content so that ChatGPT, Perplexity, and Google AI cite you as a reference when your client makes a technical inquiry.
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Verified technical authority
We build technical content structures that AIs prioritize: sector-specific FAQs, industry glossaries, and real-world use cases for your category.
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Competitive advantage now
Industrial companies' 91% systems are not optimized for GEO. Acting now means gaining ground before your competition moves.
Much more than a strategy of industrial B2B marketing
We're not a generalist agency that "also does B2B." We understand the long cycles, the multiple decision-makers, and the technical complexity of industrial sales. We don't apply B2C formulas to companies that sell to other companies.
If you are an industrial company or B2B manufacturer:
- Your priority is to generate quality B2B leads that justify sales cycles of 3 to 18 months, not curious people who will never buy.
- You're tired of generalist agencies that apply B2C strategies to your industrial company and call Instagram followers "success".
- You want to appear on Google when people search for your category, but also when a purchasing manager asks ChatGPT "best supplier of X in Spain".
- You need your buyers to arrive already informed and convinced: the first contact should be a valuable conversation, not a presentation from scratch.
- You want to measure your marketing in euros of generated pipeline, not in impressions or clicks.
Different industrial sectors, one same challenge:
Generate quality B2B leads with long sales cycles and multiple decision-makers.
Testimonials
“Since we started working with ARTIC, we've had a steady stream of B2B quote requests from companies that genuinely need our products. They've understood our long sales cycle and built a system that works at every stage.”
“ARTIC positioned us for very specific searches used by our industrial clients. Niche SEO works spectacularly in B2B. And now we're also appearing in ChatGPT responses for our product category.”
“We finally have a LinkedIn Ads B2B strategy that works. ARTIC knows how to segment precisely by job title and industry: we're reaching the COOs of the companies we're interested in.”
“What I value most about ARTIC is that they truly understand industrial B2B. They didn't sell us B2C solutions. They built a system that generates a constant pipeline, tailored to our 6-12 month sales cycles.”
Free consultation · No obligation
Tell us about your situation. We'll get back to you within 48 hours. Yes, we can help you.
Answer a few questions about your company, your goals, and your current situation. No generic forms here—this questionnaire helps us understand if we have something real to offer you.
Frequently asked questions
Let's talk?What is industrial B2B marketing and how does it differ from B2C?
Industrial B2B marketing involves selling to other companies within industrial sectors. Unlike B2C, decision cycles range from 3 to 18 months, multiple decision-makers are involved (purchasing director, technical director, CEO), and the evaluation process is highly rational and technical. Strategies that work in B2C—meta ads, influencers, viral marketing—are not effective in industrial B2B.
What is GEO and why does my industrial company need it?
Generative Engine Optimization (GEO) is the process of optimizing your website to appear in AI tools like ChatGPT, Perplexity, or Google AI. When a purchasing manager asks an AI, "Who is the best supplier of X in Spain?", the AI cites sources. If your company isn't optimized for GEO, it won't appear. More than 30% of B2B industrial searches already go through AI tools.
Why LinkedIn Ads and not Meta (Facebook/Instagram) for industrial companies?
LinkedIn allows segmentation by exact job title (purchasing director, production manager), industry, company size, and technology. Meta is designed for B2C. In the industrial B2B sector, the decision-maker is on LinkedIn. Well-executed LinkedIn B2B campaigns have a CPL (cost per lead) for qualified leads up to three times lower than other channels in the industrial sector.
How long does it take for industrial B2B marketing to deliver results?
Industrial B2B marketing doesn't deliver results in 30 days: that's B2C marketing. The first qualified leads appear between weeks 4 and 8 by combining LinkedIn Ads and SEO. Solid SEO and GEO results solidify from month 3 to 4. The entire system reaches its optimal performance after 9 to 12 months. We don't build one-off campaigns: we build digital assets that generate a continuous and integrated pipeline.
Is there any initial cost to work with you?
No. The first step is a free strategic consultation where we analyze your situation, your market, the digital competition, and the SEO, GEO, and LinkedIn Ads opportunities for your industrial company. If there's a strategic fit, we'll present you with a no-obligation proposal.
Which industrial sectors do you usually work in?
We work with companies in manufacturing, logistics and transport, industrial construction, agri-food, energy and sustainability, as well as with industrial distributors, machinery manufacturers, and B2B technical service providers. If your company sells to other businesses in a technical context with long sales cycles, our system works for you.
How do you measure the success of an industrial B2B marketing campaign?
In B2B industrial marketing, we don't measure likes or reach — we measure generated pipeline. The KPIs we track are: MQLs (Marketing Qualified Leads) per channel, cost per qualified lead, MQL-to-sales meeting conversion rate, revenue attributed to the digital channel, and technical search coverage (SEO + GEO). Each month you receive a business-oriented report, not one focused on vanity metrics.
What is the difference between traditional SEO and GEO?
He SEO Optimize your website to appear in Google search results when someone types a query. GEO (Generative Engine Optimization) It goes even further: optimize your content so that generative AIs like ChatGPT, Perplexity, or Google AI will directly cite and recommend you when someone asks a conversational question. In industrial B2B, both strategies are complementary and necessary.
Can a small or medium-sized industrial company benefit from the GEO?
Yes — in fact, small and medium-sized enterprises have a unique window of opportunity right now. The major players haven't yet optimized for GEO in most industry categories. An SME that builds technical authority on niche-specific content can rank ahead of much larger competitors on ChatGPT or Perplexity. GEO rewards specificity and technical depth, not advertising budget.
What is the startup process like with ARTIC?
The first step is a Free strategic consulting A 45-60 minute consultation where we analyze your current situation: SEO visibility, geographic presence, the state of your digital pipeline, and LinkedIn Ads opportunities. If there's a good fit, we'll design a customized digital system with a plan for the first 90 days. There's no minimum commitment period—but we can tell you that most clients see initial results between months 3 and 6.
Marketing by industrial sector
Industrial marketing by province
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Indicative estimate. Real results depend on the industry, offer and sales capacity. We will run the numbers with your real data, no strings attached.
Get a real estimateOfficial partners, certifications and awards
Credentials you can verify: we work with the leading platforms, our work has been recognised in Europe and we are part of our region’s business and social fabric.
WinnersEuropean Agency Awards 2026
Best Flexible Working Policy award at the European Agency Awards 2026, which recognise the best marketing and communication agencies in Europe.
Learn moreGold
Holded Solution Partner GoldSince 2025
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Premier
Google Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
Meta Business PartnerSince 2026
Meta partners for results-driven Facebook and Instagram campaigns.
Certified
SE Ranking Certified Partner
Certified SE Ranking partners for data-driven SEO and AI visibility strategies.
Agente digitalizador
Agente Digitalizador Kit Digital
Registered digitalising agents in the Red.es Kit Digital programme.
Reviews
5/5
11 verified reviews on Sortlist and 45 on Google.
MemberFEGP · Federació Empresarial del Gran Penedès
Members of the Federació Empresarial del Gran Penedès, the cross-sector business federation of Alt Penedès, Baix Penedès and Garraf.
MemberXarxa de Negocis Cambra (XNC)
Members of the Xarxa de Negocis, the business networking programme of the Barcelona Chamber of Commerce.
MemberBarça Business Club
Members of the Barça Business Club, FC Barcelona’s business community.
SponsorCastellers de Vilafranca
Sponsors of Castellers de Vilafranca, supporting the popular culture of our home region.
SponsorClub Patí Vilafranca
Sponsors of Club Patí Vilafranca, supporting local and grassroots sport.
SponsorRed Girls Project
Sponsors of Red Girls Project, an NGO that transforms lives through education and empowerment of girls, teenagers and women in vulnerable communities.
SponsorFesta Major de Vilafranca
Sponsors of the Festa Major of Vilafranca del Penedès, one of Catalonia’s most iconic popular festivals.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
- Select
Claude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
- Gold
Holded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
- Premier
Google Premier Partner
Certified Google Ads specialists with access to official Google support and training.
- Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
