Local competition
Many companies in each area offering similar services.
Industries
Marketing for fire protection companies
We help fire protection installers and maintenance providers win maintenance and installation contracts from businesses, residential communities and shops, and manage inspections without missing a single one.
A mandatory purchase decided on trust
Fire protection is mandatory: extinguishers, fire hose reels, detection, sprinklers and their periodic inspections. The client (a company manager, a property administrator, a maintenance manager) looks for a certified, nearby and reliable company that takes care of compliance without hassle.
It's a business of recurring contracts. Winning a new client is worth many years of maintenance, and missing an inspection through lack of follow-up is costly.
The challenges we see in the sector
Explaining the regulations
Clients who don't know which inspections apply to them or when.
Managing inspections
Maintenance schedules in spreadsheets and manual reminders.
Little digital presence
Companies with lots of experience and websites that don't convey it.
What we do for your company
Local SEO
Visibility by town and service, plus a Google Business Profile with reviews.
Website
Services, regulations explained and maintenance quote requests.
Google Ads
Campaigns for installation and maintenance searches in your area.
GEO
Clear answers to regulatory questions that AI tools cite.
Holded
Contracts, inspections and recurring invoicing in a single system.
Automation
Automatic inspection reminders for clients and the technical team.
AI and automation for the sector
- Automatic reminders to each client before their mandatory inspection.
- Work reports dictated from a phone and logged in the system.
- An assistant that explains which inspections each type of installation needs.
- Recurring invoicing of maintenance contracts with Holded.
What your customers search for
- fire extinguisher maintenance company in Barcelona
- how often is a fire hose reel inspection required
- which company installs fire detection systems?
- fire protection maintenance for a residential community
- sprinkler installation in an industrial warehouse
Success stories in this industry
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
How does a fire protection company win clients?
Mainly through local SEO and Google Business Profile, Google Ads campaigns in its area and content that explains inspection regulations. Referrals from property administrators and maintenance managers also rely on what they find online.
What did you do for Dalafoc?
Their first website and a Holded implementation for business management, through the Kit Digital program, for a fire protection systems company.
Can inspection reminders be automated?
Yes. With contracts in Holded or a CRM, the system notifies the client and the technician before each inspection and generates the recurring invoice.
Does Google Ads work in this sector?
Yes, for local installation and maintenance searches, which show strong intent. We manage it by cost per quote.
Why explain the regulations on the website?
Because it's what clients search for and what AI tools answer. Explaining them well positions your company as the trusted reference.
Other industries
All industriesLet’s talk about your company
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