Free tool · 100 checks
Free GEO audit: can Google and AI find you?
Enter your website URL and in about a minute you will know whether Google, ChatGPT, Claude, Gemini and Perplexity can crawl, understand and cite it. 100 technical SEO and GEO checks, explained in plain language.
- 100 technical checks
- Free, no sign-up
- Results in ~1 minute
- SEO + AI visibility
- Connecting to the website
- Checking robots, sitemap and llms.txt
- Analysing content, schema and GEO
- Measuring Core Web Vitals with Google
- Calculating the score
Results for
GEO · AI visibility
Whether ChatGPT, Claude, Gemini or Perplexity can read, understand and cite you.
Crawling and indexing
Whether Google and other engines can find and index your pages.
On-page SEO
Titles, descriptions, headings, content and links on the page.
Structured data
Schema.org: what lets search engines and AI understand who you are.
Performance
Load speed and Core Web Vitals on mobile.
Mobile and accessibility
Whether the site works well on mobile and for everyone.
Security
HTTPS and headers that protect your visitors (and that Google values).
Links and trust
Broken links, legal pages, contact details and analytics.
Want ARTIC to fix it for you?
Our SEO and GEO team goes through this report with you, tells you what to fix first and fixes it. And we add what a tool cannot see: strategy, keywords, content and your real visibility in ChatGPT, Gemini or Perplexity.
- Report review with someone from the team
- Prioritised plan: what to fix first
- No-obligation quote
What this audit cannot see (and ARTIC does)
A tool measures the technical side. What really gets you into Google and AI answers is strategy, content and authority.
Keywords and competitors
What your customers search for, who ranks for it today and where your opportunities are.
Real AI visibility
Whether ChatGPT, Gemini, Claude or Perplexity mention you when someone asks about what you sell. We measure it with SE Ranking.
Content strategy
Which pages and articles to create to answer the questions your customers ask.
Authority and links
Mentions, links and reviews that make search engines and AI trust you.
Search Console and GA4 data
Which pages are losing traffic, which searches bring customers and what converts.
Every page on the site
This audit looks at the URL you enter. In a project we crawl the whole site.
SEO and GEO: why Google alone is no longer enough
SEO works to get your website into Google results. GEO (Generative Engine Optimization) works to get you into the answers generated by ChatGPT, Claude, Gemini, Perplexity or Google AI Overviews.
Both start the same way: a website crawlers can read without obstacles. But GEO adds its own requirements: letting AI crawlers in through robots.txt, serving content without relying on JavaScript, an llms.txt file, structured data that defines your company as an entity, and question-and-answer content.
That is why this audit combines both: if the technical base fails, no strategy will work.
What the audit checks: all 100 points
Every check, grouped into 8 blocks. Performance and accessibility are measured by Google PageSpeed Insights; the rest by our server, the way a Google or AI crawler would see it.
GEO · AI visibility 15
- llms.txt file
- GPTBot (OpenAI) can read the site
- OAI-SearchBot (ChatGPT search)
- ClaudeBot (Anthropic) can read the site
- PerplexityBot can read the site
- Google-Extended (Gemini) allowed
- Content readable without JavaScript
- Question-style headings
- Lists and tables in the content
- Identified author (E-E-A-T)
- Link to “About” or team page
- Visible phone and email
- Publication or update dates
- Clear, consistent brand
- Clear summary up front
Crawling and indexing 15
- The page responds correctly (200)
- Site served over HTTPS
- HTTP redirects to HTTPS (301)
- One version only: with or without www
- No redirect chains
- robots.txt file
- robots.txt does not block Google
- robots.txt points to the sitemap
- Valid XML sitemap
- Sitemap URLs work
- No “noindex” on the page
- No “noindex” in HTTP headers
- Canonical tag
- Correct canonical
- Missing pages return 404
On-page SEO 20
- Page title
- Title of 30 to 60 characters
- Meta description
- Description of 70 to 160 characters
- A single H1
- Descriptive H1
- Heading hierarchy
- Enough content
- Declared language
- Correct hreflang
- Hreflang x-default
- Images with alt text
- Internal links
- Links with text
- Clean URL
- Open Graph (title and description)
- Share image (og:image)
- Twitter / X Card
- Favicon
- UTF-8 encoding
Structured data 10
- Structured data (JSON-LD)
- Error-free JSON-LD
- Organization or LocalBusiness
- WebSite schema
- Breadcrumbs (BreadcrumbList)
- Marked-up FAQs
- Logo in structured data
- Official profiles (sameAs)
- Address or phone in schema
- Page type described
Performance 15
- Mobile performance score
- LCP ≤ 2.5 s
- CLS ≤ 0.1
- Blocking ≤ 200 ms (TBT)
- FCP ≤ 1.8 s
- Speed Index ≤ 3.4 s
- Total weight ≤ 2 MB
- Server response ≤ 600 ms
- Lightweight HTML
- Compression (Brotli / Gzip)
- HTTP/2 or HTTP/3
- Static file caching
- No render-blocking scripts
- Lazy-loaded images
- WebP or AVIF images
Mobile and accessibility 10
- Mobile viewport meta tag
- Zoom allowed
- Accessibility score
- Best practices
- Sufficient colour contrast
- Links have accessible names
- Buttons have accessible names
- Form fields have labels
- Easy tap targets
- Accessible heading order
Security 10
- Valid SSL certificate
- HSTS enabled
- Content-Security-Policy
- X-Content-Type-Options
- Clickjacking protection
- Referrer-Policy
- Permissions-Policy
- No mixed content
- Server version hidden
- CMS version hidden
Links and trust 5
- No broken internal links
- No broken images
- Link to contact
- Legal pages linked
- Analytics installed
GEO audit FAQs
What is a GEO audit?
It checks whether your website is ready to appear in the answers of generative AI engines (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). It verifies that AI crawlers can access the site, that content reads without JavaScript, structured data, llms.txt and authority signals, on top of the technical SEO base.
Is the audit really free?
Yes. We do not ask for sign-up or an email to see the full result. If you want help fixing it, you can leave your details at the end.
What is the difference between SEO and GEO?
SEO aims to rank in Google results; GEO aims to get you mentioned and cited in AI answers. They share the technical base, but GEO adds requirements such as allowing AI crawlers, llms.txt or structured question-and-answer content.
Does it analyse my whole website?
It analyses the URL you enter in depth (usually the home page) and, from there, robots.txt, the sitemap, llms.txt and a sample of links and images. Crawling every page, keyword and competitor needs a full audit like the ones we run in projects.
Why does my performance score change each time?
Performance data is measured live by Google PageSpeed Insights on a simulated phone. It varies a little with server and network load at that moment. Look at the trend, not at a point up or down.
Should I let GPTBot, ClaudeBot and other AI crawlers in?
If you want AI to know and recommend you, yes. Blocking them keeps your content out of their models and real-time search. In some cases (paid content, for instance) it makes sense to limit some; we can assess it with you.
What do you do with the URL I analyse?
We only use it to run the audit. We keep the result for 24 hours so the analysis is not repeated if you come back. We do not store personal data unless you fill in the form.
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
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