Speak the buyer’s language
A maintenance engineer and a lab purchasing manager do not search for the same things, nor with the same words.
ARTIC
Marketing for industrial companies, sector by sector
Every industrial sector buys differently: decision-makers, cycles, regulations, trade fairs and its own searches. That is why we work with sector-specific plans, backed by real cases in each one.
Industries we work in
Choose your industry to see the challenges, what we do and the success stories.
Industrial machinery and maintenance
Manufacturers, distributors and technical services that need qualified quote requests.
Automation and robotics
Integrators, manufacturers and distributors of robots and automation solutions.
Instrumentation and sensors
Sensors, instrumentation and industrial electronics with a technical catalog.
Chemicals and industrial gases
Chemicals, industrial gases, cryogenics and laboratory supplies.
Pharma and life sciences
Consultancies, laboratories and B2B suppliers to the pharmaceutical industry.
Engineering and technical services
Industrial and construction engineering firms, technical offices and consultancies.
Construction and materials
Builders, materials, joinery, insulation and architecture.
Fire protection
Installers and maintainers of fire protection systems.
Energy and renewables
Solar self-consumption, energy consulting, efficiency and e-mobility.
Why specialise by industry
Know where decisions are made
Trade fairs, distributors, tenders, specifiers or LinkedIn: every sector has its own channels.
Show up in AI answers
Buyers already ask ChatGPT, Claude and Gemini for suppliers. AI cites the websites that answer each sector’s questions in technical detail.
Measure sales, not clicks
Months-long cycles need a CRM that tracks every opportunity and the channel that originated it.
Other industries
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Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
What is industrial marketing?
It is the marketing of companies that sell technical products or services to other businesses: manufacturers, distributors, engineering firms or industrial services. It deals with long sales cycles, several decision-makers and a lot of technical comparison.
Which industrial sectors does ARTIC work in?
Machinery and industrial maintenance, automation and robotics, instrumentation and sensors, chemicals and industrial gases, pharma, engineering, construction and materials, fire protection and energy, among others. We have real cases in all of them.
Why one page per industry?
Because buyers search for suppliers in their sector using their own terms, and because AI assistants recommend companies that show specific experience in that sector.
Do you work with industrial companies outside Spain?
Yes. We have offices in Barcelona, Calafell and Madrid and work with industrial companies across Spain and other European countries.
Let’s talk about your company
Tell us what you sell and to whom, and we will propose a plan for your industry.