Free tool · Social media
Free Instagram audit: is your profile working for your business?
Enter your website URL and we will find your Instagram. In about a minute you will know whether the profile is complete, whether you post with the frequency and formats that work, how engaged your community is and whether Instagram and your site support each other.
Only if your site does not link to your Instagram or you want to audit another account.
- 21 Instagram checks
- Free, no sign-up
- No account access needed
- Official Meta data
- Connecting to the website
- Finding your Instagram profile
- Checking the latest posts
- Calculating engagement
- Calculating the score
Results for
Profile
A business account whose profile explains who you are.
Activity
Posting frequency, consistency and formats.
Community and engagement
Followers and how much they interact with your posts.
Post captions
What goes with each image or video.
Link with the website
Instagram and the website link to and support each other.
Want ARTIC to run your Instagram?
Our social media team goes through this report with you and proposes how to turn the profile into a customer channel: editorial line, reels, captions, community and campaigns.
- Report review with someone from the team
- Prioritised content plan
- No-obligation quote
What this audit cannot see (and ARTIC does)
Meta's public API shows what any user sees. Real insights are only visible from inside the account.
Reach and impressions
How many people each post reaches and how many do not follow you.
Stories and highlights
What you post in stories and how highlights are organised.
Audience
Age, city and the hours your followers are online.
Clicks and contacts
Website visits, calls and messages the profile generates.
Direct messages
How fast you reply and how many turn into sales.
Campaigns
Meta ads and how they perform against organic content.
Why your Instagram matters
Before calling or asking for a quote, many people check a company's Instagram to see whether it is active, what it does and whether other customers trust it. An abandoned or empty profile costs trust even if the website is good.
Instagram's algorithm distributes reach based on engagement (likes, comments, saves and shares), consistency and format: reels reach the most people who do not follow you yet.
Google and AI assistants also use social profiles linked from the website to confirm who you are.
What the audit checks: all 21 points
Grouped into five blocks. Profile and recent post data come from Meta's official API; the link is checked against your website.
Profile 5
- Business or creator account
- Profile name
- Bio
- Call to action in the bio
- Profile picture
Activity 6
- Latest post
- Posts in the last 30 days
- Consistency
- Reels
- Format variety
- Total posts
Community and engagement 4
- Engagement rate
- Comments
- Followers
- Followers vs following
Post captions 3
- Captions with substance
- Hashtags
- Calls to action in posts
Link with the website 3
- The profile links to your site
- The site links to Instagram
- Instagram in structured data
Instagram audit FAQs
Do you need access to my account?
No. We use Meta's official API (Business Discovery), which returns public data for any business or creator account. We never ask for passwords or permissions.
Does it work with personal accounts?
No. Meta's API only returns data for professional accounts (business or creator). If yours is personal or private, the audit says so.
How do you find my Instagram?
We look for the Instagram link on your website. If there is none or you want to audit another account, type the username in the optional field.
Why can't I see reach or stories?
Because they are private account data that only the owner can see. The audit is based on what is public: profile, feed posts, likes and comments.
What do you do with the data?
We only use it for the audit. We keep the result for 24 hours and do not store personal data unless you fill in the form.
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
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