Audit and optimization of SEM campaigns
B2B Paid Media audit and SEM campaign optimization to improve results and reduce costs. Request your analysis today!
In short
A PPC audit is a technical and strategic review of your Google Ads or other ad platform campaigns to uncover errors, wasted spend and opportunities for improvement. It suits companies already advertising that aren't getting enough enquiries or sales. At ARTIC we finish every audit with a prioritised action plan so you spend better, not necessarily more.
Run your numbers- Who it's for
- Companies already running ads
- Deliverable
- Report with a prioritised improvement plan
- How it's measured
- Cost per conversion and lead quality
Complete review of your active campaigns
Sometimes you don't need to invest more, just invest better.
An SEM audit is a technical and strategic analysis of your Google Ads (or other platforms) campaigns to detect errors, opportunities for improvement, and ways to optimize your advertising investment.
If you're already investing in advertising but aren't getting enough clicks, leads, or sales, there are probably some aspects that are poorly configured or underutilized: poor targeting, irrelevant keywords, generic ads, ineffective landing pages, and so on.
At ARTIC, we review every detail of your campaigns and provide you with a clear report detailing all the areas for improvement, as well as practical recommendations to optimize your budget and achieve more with less.
This is how we audit and optimize campaigns at ARTIC
We access your advertising account to analyze the actual performance of your campaigns: structure, segmentation, keywords, ads, conversion settings, extensions, landing pages, click quality, ROAS, and more.
We identify weaknesses and develop an improvement plan: restructuring campaigns, excluding irrelevant terms, redesigning ads, adjusting bids, creating new audiences, and more.
You can purchase just the audit or also include active campaign optimization and management after the analysis.
Access and technical analysis of active campaigns
Keyword and ad research
Review of conversion goals
Detailed report with recommendations
Optional restructuring and optimization service
Other ARTIC services
Internal apps
Digitize your processes with custom internal apps. Control, efficiency, and complete visibility for your team from any device.
Off-Page SEO
We create safe and effective link building strategies to increase your website's authority and improve your search engine rankings.
Ecommerce
Do you want to sell online? We create fast, secure, and optimized virtual stores so you can convert visitors into sales.
Paid Media B2B Audit
Are you already advertising on Google but not seeing results? We analyze your campaigns, detect errors, and help you improve performance.
Landing Page
Do you want to capture more leads or sales? We create pages designed to convert clicks into real results.
Reels & Videos
We create videos that capture attention and bring your brand to life on Instagram, TikTok, or LinkedIn. More visibility, more connection.
AEO
At ARTIC, we optimize your content so AI engines understand, cite, and recommend your brand.
Holded Implementation
We'll help you get started with Holded from scratch: setup, structure, imports, and training so your business can get the most out of it from day one.
B2B White Label Agency
We offer our services as a white-label service so other agencies can resell them or rely on us when they have an overload of work.
On-Page SEO
Content matters, but so does how you structure it. We optimize every element of your website so Google understands, values, and ranks it better.
What’s included?
- Review of account structure, campaigns, ad groups and budgets.
- Analysis of search terms, keywords and match types that drain budget.
- Check of conversion tracking, tags and configured goals.
- Assessment of ads, assets and landing pages.
- Identification of targeting, placements or bids that hurt profitability.
- Report with prioritised findings and the option for us to implement the fixes.
Who is it for?
- Companies spending on Google Ads without a clear view of what works.
- Businesses whose cost per lead has risen for no obvious reason.
- In-house teams running campaigns who want a second opinion.
- Companies switching agency that want to understand their starting point.
It’s not for you if…
- Accounts with no campaign history: a launch strategy is a better fit.
Estimate how much budget is leaking
Irrelevant searches, audiences that never buy or unchecked ads: estimate what you lose and the leads you could recover.
Editable assumption: the audit measures it with the search terms report.
Indicative estimate. The SEM audit reviews your real account and shows where every euro goes.
- Budget lost per month
- -
- Extra leads per month if reinvested
- -
- Budget lost per year
- -
- Extra leads per year
- -
Free tool
Do you track campaigns right and comply on cookies?
A 32-point cookie and GDPR audit: banner, Consent Mode v2, what loads before consent, GTM, GA4, Meta Pixel and Google Ads.
Related success stories
Frequently asked questions
Let's talk?When should you carry out a PPC audit?
It makes sense when you are advertising but can't tell which part of the budget drives results, when your cost per lead is climbing or when you are about to change agency or strategy. It is also worth doing before increasing spend, to make sure the extra budget isn't lost to set-up errors.
What do you need from us to run the audit?
We need read access to your ad account and, ideally, to Google Analytics or Tag Manager so we can review tracking. It also helps to understand your commercial goals and what you consider a good lead. Nothing in your campaigns needs to change while we carry out the analysis.
What is the difference between a PPC audit and campaign management?
An audit is a one-off diagnosis: it reviews the state of the account and delivers an improvement plan. Management is an ongoing service where we implement, optimise and report every month. Many companies start with the audit and then decide whether to apply the changes in-house or hand management over to us.
Can you audit platforms other than Google Ads?
Yes. Google Ads is the most common, but at ARTIC we also audit Meta Ads, LinkedIn Ads and TikTok Ads campaigns. We review structure, audiences, creatives, tracking and consistency across channels, always focusing on cost per result and lead quality.
What does the price of a PPC audit depend on?
It depends on the number of accounts and platforms, the volume of campaigns and the level of detail you need, for example whether landing pages and tracking are included. Once we understand your case we send a fixed proposal. If you then ask us to optimise the account, the audit work becomes the starting point.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
Èlia Llenas
Account Manager & Paid Media at ARTIC
Who runs your campaigns
Èlia Llenas has been an Account Manager and Paid Media specialist at ARTIC since 2025, managing client accounts and their Google Ads and Meta Ads campaigns, as well as SEO and content. She combines creativity and data analysis to deliver measurable visibility, traffic and leads. She holds a degree in Advertising, Public Relations and Marketing from the University of Barcelona and is certified in Google Ads, Google Analytics and SE Ranking.
With the rest of the team
More services in B2B Paid Media Agency
B2B Paid Media AgencyLearn more about Audit and optimization of SEM campaigns
Blog
Google and Facebook Ads Campaign Optimization: Increase Your Sales with ARTIC
Learn how to optimize Google campaigns to improve performance, increase clicks, and maximize ROI.
Benefits of SEM in digital sales campaigns 2026
Discover the benefits of SEM in digital sales campaigns. Gain instant visibility, control your budget, and measure results in real time.
B2B digital audit: a practical guide for manufacturers
Discover how B2B digital auditing works and optimize your industry strategies to reduce costs and seize opportunities.