Local Google Ads Agency
Local Google Ads agency to attract local customers and increase sales in your area. Start your campaign today!
In short
Google Local Ads are campaigns that show your ads to people searching near your business, on Google Search and Google Maps, to drive calls, visits and direction requests. They suit companies with a physical site or a defined service area. At ARTIC we combine them with your Google Business Profile to capture nearby demand.
Run your numbers- Who it's for
- Businesses with premises or a service area
- Where ads appear
- Google Search and Google Maps
- How it's measured
- Calls, directions and visits
Local advertising for physical businesses
They find you when they look for you nearby
Google Ads local campaigns allow you to show your ads to people who are near your physical business. Whether it's a store, clinic, restaurant, or service center, the goal is to appear right when a user searches for what you offer in their area.
These types of campaigns combine search ads, Google Maps, and location extensions to bring more customers directly to your door. They're ideal for SMBs looking to attract in-person visits, phone calls, or online bookings.
At ARTIC, we launch local campaigns that convert searches into visits, and visits into sales. We segment by location, radius, and time of day, so you can take full advantage of your area's potential.
This is how we launch your local campaigns at ARTIC
We begin with an audit of your digital presence: we review your website, your Google Business Profile, and your core services. From there, we design local campaigns with ads targeted to specific actions: "get directions," "call," "visit," or "book."
We'll properly configure your business listing to make it visible on Google Maps, write ads with a local focus, and manage targeting to show you ads only to people in your geographic area.
We also monitor posting times and days, constantly optimizing to ensure every click is meaningful.
Setting up local campaigns
Optimizing your Google business profile
Ads tailored to the local environment
Segmentation by radio and schedules
Measuring calls, visits and clicks on how to get there
Other ARTIC services
Off-Page SEO
We create safe and effective link building strategies to increase your website's authority and improve your search engine rankings.
360 B2B Consulting
We serve as your marketing department, developing your overall business strategy with clear KPIs, weekly meetings, analysis, and action execution.
Ecommerce
Do you want to sell online? We create fast, secure, and optimized virtual stores so you can convert visitors into sales.
Holded Implementation
We'll help you get started with Holded from scratch: setup, structure, imports, and training so your business can get the most out of it from day one.
Ecommerce SEO
Is your online store not getting any organic visitors or sales? Optimize your ecommerce to appear on Google and sell more without relying on advertising.
Google Ads
Search, Performance Max, YouTube and Shopping campaigns run by a certified Google Partner team.
Custom applications
We create custom web applications to automate processes, manage your business, or launch a digital idea from scratch. Technology at your service, without limits.
Local SEO
Want to appear on Google Maps? A local focus on your SEO strategy is essential for your business to gain visibility on Google and attract new customers near your location.
Holded Training
We teach your team to master Holded. Practical, tailored training focused on your daily work.
Internal apps
Digitize your processes with custom internal apps. Control, efficiency, and complete visibility for your team from any device.
What’s included?
- Review and optimisation of your Google Business Profile.
- Linking the profile to Google Ads and setting up location assets.
- Targeting by radius, postcodes and time of day.
- Ads with local messaging and calls to action such as call or get directions.
- Tracking calls, direction clicks and form submissions as conversions.
- Regular optimisation and results reporting by area.
Who is it for?
- Industrial and service companies with a plant, office or showroom.
- Multi-site businesses that want to win customers in each area.
- Technical services operating within a specific region.
It’s not for you if…
- Purely online businesses with no premises or service area.
Estimate the customers Google Maps could bring you
When someone searches for your service nearby, Google shows the map first. Estimate how many calls, directions and customers come from it.
Editable assumption: it depends on your position on the map.
Editable assumption.
Indicative estimate based on your figures. We review your Google Business Profile and the real searches in your area.
- Profile views per month
- -
- Calls, directions and clicks per month
- -
- New customers per year
- -
- Potential yearly sales
- -
Related success stories
Frequently asked questions
Let's talk?What is the difference between Google Local Ads and local SEO?
Google Local Ads are paid advertising: you appear in prominent positions from day one for as long as you keep investing. Local SEO works on your business profile and website to rank organically, with slower but longer-lasting results. Combining both is usually the most effective way to cover nearby searches.
Do I need a Google Business Profile to run local campaigns?
It is strongly recommended. A Business Profile lets your ads show your address, opening hours and reviews, and helps you appear on Google Maps. If you don't have one yet or it is incomplete, ARTIC creates or optimises it before launching campaigns so the ads can make full use of that information.
Can I advertise in several towns or locations at once?
Yes. Campaigns or ad groups can be set up per location, each with its own messaging, budget and schedule. That way you can see which area generates the most calls or visits and allocate spend according to the real performance of each site.
How do you measure whether a local campaign is working?
We measure local conversions: calls from the ad, direction clicks, website visits and form submissions. We set up this tracking from the start and send regular reports so you can see which areas and messages bring in the most enquiries.
What does the budget for Google Local Ads depend on?
It depends on the radius you want to cover, competition in your area and sector, and your targets for calls or visits. Ad spend is paid directly to Google and management is quoted separately. We suggest a sensible starting point and adjust it as data comes in.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
Èlia Llenas
Account Manager & Paid Media at ARTIC
Who runs your campaigns
Èlia Llenas has been an Account Manager and Paid Media specialist at ARTIC since 2025, managing client accounts and their Google Ads and Meta Ads campaigns, as well as SEO and content. She combines creativity and data analysis to deliver measurable visibility, traffic and leads. She holds a degree in Advertising, Public Relations and Marketing from the University of Barcelona and is certified in Google Ads, Google Analytics and SE Ranking.
With the rest of the team
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