Laura Castillo manages client accounts and social media strategy at ARTIC. She has more than six years' experience in digital communication, mostly agency-side: analysis, content strategy, short-form video and performance tracking, with a focus on engagement and retention. She holds a degree in Communication from the University of Barcelona and a master's in Corporate and Strategic Communication.
Specialties
- Social media strategy
- Account management
- Short-form video and storytelling
- Social listening
- KPIs and reporting
Career
ARTIC
Account Manager & Social Media
2026 – present
La Buena Agencia
Social media strategist and content creator
2024 – 2026
Content strategy, Meta Ads, TikTok Ads, influencer marketing and UGC campaigns for brands such as Conforama, Maheso and Cinzano.
Manifiesto
Social media manager
2023 – 2024
Distribution plans, content production, event coverage and community management for Xperience CaixaBank and CaixaBank Connect.
PlayGround
Community manager and content strategist
2021 – 2023
Strategic plans, content calendars, analytics and monthly reporting.
Aglaya Huguet
Social media and digital marketing (freelance)
2021 – 2023
Barcelona Activa
Digital communication (internship)
2020 – 2021
Certifications
- Google Ads Search · 2026
- Google Ads Display · 2026
- Google Ads Video · 2026
- Google Ads Apps · 2026
- Google Ads AI-Powered Shopping · 2026
- Google Ads AI-Powered Performance · 2026
- Google Ads Offline Sales · 2026
Education
- Master’s in Corporate and Strategic CommunicationUniversidad Internacional de Valencia (VIU) · 2022
- Master’s in Social InnovationLearning by Helping · 2021
- BA in Communication and Cultural IndustriesUniversitat de Barcelona · 2021
Languages
Native Spanish and Catalan, professional English (B2) and basic French
