Free tool · Local SEO
Free Google Business Profile audit: do people pick you on the map?
Enter your website URL and we will find your Google profile. In about a minute you will know whether it is complete, how your reviews compare with local competitors and whether your website and profile say the same thing.
Only if you have several locations or the profile does not link to your site.
- 22 local SEO checks
- Free, no sign-up
- Competitor comparison
- Official Google data
- Connecting to the website
- Finding your Google profile
- Checking reviews, photos and hours
- Comparing with nearby competitors
- Calculating the score
Results for
Google profile
The profile exists, is active and complete.
Reviews and reputation
Rating, volume and freshness of reviews.
Consistency with the website
Website and profile say the same (NAP) and link to each other.
Nearby competitors
How you compare with businesses in your category nearby.
Want ARTIC to manage your Google profile?
Our local SEO team goes through this report with you and works on your profile and website so you show up when people search for what you offer nearby: categories, content, photos, posts and a review strategy.
- Report review with someone from the team
- Plan prioritised against your competitors
- No-obligation quote
What this audit cannot see (and ARTIC does)
Google's public API shows what any user sees. Real profile management happens from inside.
Real map rankings
Your position for each search from each neighbourhood (geogrid).
Review replies
Whether you reply, how fast and how: Google values it and customers read it.
Posts and products
Updates, offers and services published on the profile.
Profile insights
Calls, directions and website visits it generates each month.
Directory citations
Name, address and phone matching across every directory.
Multiple locations
A strategy for each profile and its local page on the site.
Why your Google profile matters so much
When someone searches for a service "near me" or in their city, Google first shows a map with three businesses. Many customers decide right there without visiting any website: they call, ask for directions or read reviews.
Google explains that local ranking depends on relevance (category and profile data), distance and prominence (reviews, rating and web presence). You cannot change distance; you can change the rest.
AI assistants also use the same data to recommend local businesses.
What the audit checks: all 22 points
Grouped into four blocks. Profile and competitor data come from the official Google Places API; consistency is checked against your website.
Google profile 8
- Google profile found
- Business active
- Specific primary category
- Opening hours published
- Phone on the profile
- The profile links to your site
- Photos on the profile
- Visible address
Reviews and reputation 4
- Average rating
- Number of reviews
- Recent reviews
- Prominent negative reviews
Consistency with the website 8
- Same phone on site and profile
- Same address on site and profile
- Same business name
- Local business structured data
- Schema matches the profile
- The site links to Google Maps
- City in title, H1 or description
- Reviews or testimonials on the site
Nearby competitors 2
- Rating vs competitors
- Reviews vs competitors
Google Business Profile audit FAQs
What is Google Business Profile?
It is your business's free listing on Google (formerly Google My Business): it appears on Google Maps and in search with address, hours, phone, photos and reviews.
How do you find my profile?
With the official Google Places API, using the name and city from your website. We pick the profile that links to your domain. If you have several locations or the profile does not link to your site, enter the business name and city.
Do you need access to my profile?
No. We only use public data Google shows any user. That is why we cannot see insights or whether you reply to reviews.
Which competitors do you compare me with?
Up to five popular businesses in your primary category within 5 km of your address, according to Google.
What do you do with the data?
We only use it for the audit. We keep the result for 24 hours and Google data for a week to avoid repeat lookups. We do not store personal data unless you fill in the form.
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
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