Roger Bas is ARTIC's Chief Commercial Officer (CCO): he guides companies from the first conversation to the proposal and the deal, and then looks after client satisfaction. He joined ARTIC after more than a decade in sales in the wine industry, where he was sales director at L’Olivera and Pira. He holds a master's in Digital Marketing from BIG School.
Specialties
- B2B consultative selling
- Business development
- Proposals and negotiation
- Client satisfaction
Career
ARTIC
Chief Commercial Officer (CCO)
2025 – present
Pira Charcoal Ovens and Barbecues
Sales director
2024 – 2025
L'Olivera
Sales director
2017 – 2024
Enoteca La Central
Sommelier and wine shop manager
2015 – 2017
Torelló Llopart
Winery and lab manager
2014
Vins i Caves Miquel Pons
Production
2013
Cava Agustí Torelló
Lab and winery manager
2011 – 2012
Education
- Master’s in Digital MarketingBIG School · 2025
- Web analytics, SEO and SEMUniversitat Oberta de Catalunya (UOC) · 2025
- Higher vocational diploma in Viticulture and WinemakingEscola de Viticultura i Enologia Mercè Rossell i Domènech · 2011
Languages
Native Catalan and Spanish, basic French and English