Knowledge from the source
Official Anthropic training and documentation, not third-party tutorials.
Spain’s first B2B marketing agency in the Claude Partner NetworkSpain’s first B2B marketing agency in the Claude Partner Network
Since August 2026, ARTIC has been part of the Claude Partner Network, the official partner programme of Anthropic, the company that develops Claude. A recognition that adds to our partnerships with Holded (Gold), Google and Meta.
Select- companies with AI built into their processes
- +25
- companies with AI built into their processes
- invoice processing time in back office
- -85%
- invoice processing time in back office
- first sales response time (previously 26 h)
- 15 min
- first sales response time (previously 26 h)
- official partnerships: Claude, Holded Gold, Google and Meta
- 4
- official partnerships: Claude, Holded Gold, Google and Meta
Claude Partner Network
What the Claude Partner Network is
SelectClaude PartnerSpain’s first B2B marketing agency in the Claude Partner Network
The Claude Partner Network is Anthropic’s programme to identify, train and support the companies that help other organisations deploy Claude professionally, from large technology consultancies to specialist agencies.
You do not get in by filling in a form: joining took several meetings with Anthropic, evidence of real client projects and results, and documentation and certifications. Now, as partners, we have access to Anthropic’s official training, documentation and news ahead of the market, and vendor support for our clients’ projects.
AI solutions built on Claude
From the first pilot to production agents connected to your systems.
AI agents
Claude agents connected to Holded, CRM and email that carry out tasks with human oversight.
Marketing automation and CRM
CRM, email, WhatsApp and AI calls connected to answer, qualify and follow up every lead.
AI process automation
Back-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
AI development
Apps, integrations and internal tools with built-in AI, developed with Claude Code.
AI chatbots and assistants
Claude assistants for web, WhatsApp and internal teams, using your real information.
AI consulting
Process assessment, estimated return and a prioritised AI roadmap.
AI and Claude training
Hands-on workshops per department to use Claude productively and securely.
AI chatbot for WhatsApp
At ARTIC we develop AI chatbots for Whatsapp to qualify and help your sales team.
What working with a Claude Partner brings you
Vendor support
Access to Anthropic’s partner channels when a project needs it.
Early access to what is new
We learn about new Claude capabilities in time to apply them in your company.
AI connected to your business
We are also a Holded Solution Partner Gold: we bring AI, management, sales and marketing together.
Showing up in AI
We understand how AI engines work and apply it to SEO for AI (GEO and AEO).
A commitment that is reviewed
The programme has tiers earned through trained teams, clients in production and success stories.
Real applied AI cases
No names, for confidentiality. Real processes and real results.
Industrial distributor · 40 employees
The entire back office automated with Claude and Holded
Starting point
The back-office team spent most of the week keying in supplier invoices, entering orders that arrived by email and PDF, reconciling the bank and chasing payments. Every month, closing took five working days.
- time per invoice processed
- -85%
- time per invoice processed
- freed up per month in back office
- 32 h
- freed up per month in back office
- data-entry errors
- -90%
- data-entry errors
- days to close the month
- 5 → 2
- days to close the month
How we automated it
- 1
Invoice intake
Invoices arrive in a mailbox; Claude reads the PDF, extracts supplier, base amount, VAT, due date and cost centre, and records it in Holded. Only doubtful ones go to human review.
- 2
Customer orders
Orders received by email, Excel or PDF become quotes and sales orders in Holded with the right catalogue references, with no re-keying.
- 3
Reconciliation and collections
Every morning bank movements are reconciled and personalised payment reminders are sent based on each customer’s history.
- 4
Management report
Every Monday an agent prepares the cash, billing and variance summary and answers management questions in plain language.
- Claude
- Holded
- MCP
- n8n
- Gmail
Industrial equipment manufacturer · B2B sales
A sales team that replies in minutes, not days
Starting point
Requests came in through the website, LinkedIn, trade fairs and email. Sales reps took over a day to reply, qualified leads by hand and built every quote from scratch. Many opportunities went cold before the first contact.
- first response time
- 26 h → 15 min
- first response time
- qualified opportunities
- +38%
- qualified opportunities
- faster to prepare a quote
- 3×
- faster to prepare a quote
- freed up per rep each week
- 6 h
- freed up per rep each week
How we automated it
- 1
Capture and enrichment
Each lead enters the CRM with company, sector, size and detected need; Claude summarises it and scores it against the ideal customer profile.
- 2
First response
Within minutes, the lead gets a personalised reply with the relevant technical catalogue information and a link to book a meeting with the local sales rep.
- 3
Assisted quotes
The rep asks for the quote in plain language and the agent drafts it with current prices, lead times and terms, ready to review and send.
- 4
Follow-up and meetings
Meetings are summarised automatically in the CRM with next steps, and the system flags idle opportunities and suggests the next message.
- Claude
- HubSpot
- MCP
- Google Calendar
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
- Select
Claude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
Frequently asked questions
What does it mean that ARTIC is a Claude Partner?
That we are part of the Claude Partner Network, Anthropic’s official partner programme, after a validation process with the vendor itself. We are Spain’s first B2B marketing agency in the programme.
What other official partnerships does ARTIC have?
ARTIC is a Holded Solution Partner Gold, Google Partner and Meta Business Partner, as well as a Kit Digital digitalising agent and SE Ranking Certified Partner.
Can I buy Claude through ARTIC?
Yes. We help you choose the right Claude plan (Team or Enterprise), set it up and roll it out with training for your team.
Do you only work with marketing teams?
No. We are a B2B marketing agency, but our AI solutions apply across the whole company: back office, sales, customer service, operations and development.
Let’s talk about your project
Since August 2026, ARTIC has been part of the Claude Partner Network, the official partner programme of Anthropic, the company that develops Claude. A recognition that adds to our partnerships with Holded (Gold), Google and Meta.
- Spain’s first B2B marketing agency in the Claude Partner Network
- Holded Solution Partner Gold · Google Partner · Meta Business Partner
- +25 companies with AI built into their processes