Free tool · Up to 4 websites
Compare your website with competitors: where do they beat you?
Enter your website and up to three competitors. We run the full ARTIC audit (185 checks) on all of them at once and show you, area by area, who does better and exactly where they get ahead.
Competitors (1 to 3)
- Your site and up to 3 competitors
- Free, no sign-up
- Results in ~2 minutes
- 185 checks per site
- Connecting to the websites
- SEO, GEO and structured data
- Accessibility, cookies and GDPR
- Security, versions and PageSpeed
- Comparing results
Free competitor comparison
Where they beat you
Checks failing on your site that at least one competitor gets right.
Where you win
Checks you get right and your competitors fail.
Results for
SEO and GEO
Crawling, content, structured data, performance and AI visibility.
Accessibility
WCAG 2.2 AA and the European Accessibility Act.
Cookies, GDPR and tracking
Consent, GTM, GA4, pixels, third parties and legal texts.
Maintenance and security
Versions, security, domain email and signs of neglect.
Want ARTIC to get you ahead?
We go through the comparison with you, prioritise what separates you most from your competitors and take care of it: SEO and GEO, web, accessibility, tracking and maintenance. And we add what is invisible from outside: their keywords, traffic and AI visibility.
- Comparison review with the team
- Plan prioritised to overtake competitors
- No-obligation quote
What the comparison cannot see (and ARTIC does)
Technical quality is only part of it. To understand why a competitor beats you on Google or in AI answers, you also need to look at their strategy.
Keywords and rankings
Which searches each competitor ranks for and with which pages.
AI visibility
Who ChatGPT, Gemini or Perplexity mention when asked about your sector.
Authority and links
Who links to your competitors and how strong their domains are.
Content
Topics they cover and you do not.
Advertising
What they advertise and with which messages.
Google profiles
Reviews and map rankings against each competitor.
Why compare yourself with competitors
A score of 70 can be good or bad: it depends on what your competitors have. Google and AI do not compare you with an ideal, but with the other sites answering the same search.
The comparison shows where they get ahead and what they have solved that you have not, which is usually the quickest thing to improve.
We recommend comparing with the competitors that rank above you on Google for your main services.
What it compares: the 185 checks of the complete audit
Each website runs the full ARTIC audit: SEO and GEO, accessibility, cookies and GDPR, and maintenance and security.
SEO and GEO 80
- llms.txt file
- GPTBot (OpenAI) can read the site
- OAI-SearchBot (ChatGPT search)
- ClaudeBot (Anthropic) can read the site
- PerplexityBot can read the site
- Google-Extended (Gemini) allowed
- Content readable without JavaScript
- Question-style headings
- Lists and tables in the content
- Identified author (E-E-A-T)
- Link to “About” or team page
- Visible phone and email
- Publication or update dates
- Clear, consistent brand
- Clear summary up front
- The page responds correctly (200)
- Site served over HTTPS
- HTTP redirects to HTTPS (301)
- One version only: with or without www
- No redirect chains
- robots.txt file
- robots.txt does not block Google
- robots.txt points to the sitemap
- Valid XML sitemap
- Sitemap URLs work
- No “noindex” on the page
- No “noindex” in HTTP headers
- Canonical tag
- Correct canonical
- Missing pages return 404
- Page title
- Title of 30 to 60 characters
- Meta description
- Description of 70 to 160 characters
- A single H1
- Descriptive H1
- Heading hierarchy
- Enough content
- Declared language
- Correct hreflang
- Hreflang x-default
- Images with alt text
- Internal links
- Links with text
- Clean URL
- Open Graph (title and description)
- Share image (og:image)
- Twitter / X Card
- Favicon
- UTF-8 encoding
- Structured data (JSON-LD)
- Error-free JSON-LD
- Organization or LocalBusiness
- WebSite schema
- Breadcrumbs (BreadcrumbList)
- Marked-up FAQs
- Logo in structured data
- Official profiles (sameAs)
- Address or phone in schema
- Page type described
- Mobile performance score
- LCP ≤ 2.5 s
- CLS ≤ 0.1
- Blocking ≤ 200 ms (TBT)
- FCP ≤ 1.8 s
- Speed Index ≤ 3.4 s
- Total weight ≤ 2 MB
- Server response ≤ 600 ms
- Lightweight HTML
- Compression (Brotli / Gzip)
- HTTP/2 or HTTP/3
- Static file caching
- No render-blocking scripts
- Lazy-loaded images
- WebP or AVIF images
- No broken internal links
- No broken images
- Link to contact
- Legal pages linked
- Analytics installed
Accessibility 50
- Images with alt text
- Useful alt text
- Image links have names
- Image buttons have text
- Informative SVGs have names
- Videos have captions
- No auto-playing audio
- Tables have headers
- Zoom is allowed
- Respects “reduce motion”
- Readable text size
- No justified text
- Sufficient colour contrast
- No auto-advancing carousels
- Skip to content link
- No positive tabindex
- Everything works by keyboard
- Keyboard focus is visible
- Large enough touch targets
- No automatic refresh
- All links have names
- Descriptive link text
- Warns when opening a new window
- Page title
- Main heading (H1)
- Heading order
- No empty headings
- Main content region
- Menu marked as navigation
- No visual CAPTCHA
- No accesskey shortcuts
- Page language declared
- Valid language code
- Form fields have labels
- Does not rely on placeholder alone
- Autocomplete on personal data
- Forms have a submit button
- Buttons have accessible names
- Iframes have titles
- Valid ARIA references
- No duplicate ids
- Valid ARIA roles
- Nothing focusable hidden with aria-hidden
- Well-formed lists
- Correct ARIA on the rendered page
- Lighthouse accessibility score
- Accessibility statement page
- No accessibility overlay
- Header and footer regions
- Linked PDF documents
Cookies, GDPR and tracking 32
- Consent management platform (cookie banner)
- Google Consent Mode v2
- Tags outside consent control
- Nothing is measured before consent
- No third-party cookies before consent
- The server sets no tracking cookies
- Server cookies are protected
- Consent can be changed
- Google Tag Manager
- A single GTM container
- GTM in the <head>
- GTM noscript snippet
- Server-side tagging
- Google Analytics 4
- No Universal Analytics
- GA4 not duplicated
- Google Ads tag
- Meta Pixel
- Meta Pixel not duplicated
- Tag inventory
- Google Fonts loaded from Google
- Cookie-free YouTube videos
- Google Maps without consent
- Google reCAPTCHA
- Third-party services loaded
- Encrypted forms
- Privacy information on forms
- Privacy policy linked
- Cookie policy linked
- Legal notice or terms
- The cookie policy matches reality
- Minimum privacy policy content
Maintenance and security 23
- Platform detected
- WordPress up to date
- Plugins up to date
- Theme up to date
- Supported PHP version
- jQuery without known vulnerabilities
- Secure JavaScript libraries
- Valid SSL certificate
- Long-lived HSTS
- Security headers
- WordPress XML-RPC exposed
- Software versions not revealed
- CDN scripts with integrity (SRI)
- CDN or firewall protection
- No mixed content
- SPF record
- DMARC policy
- Mail servers (MX)
- Copyright year up to date
- Recently updated content
- No visible PHP errors
- No JavaScript errors
- No deprecated APIs
Competitor comparison FAQs
What does the tool compare?
It runs the full ARTIC audit (185 checks across SEO, AI visibility, accessibility, cookies and GDPR, and maintenance and security) on your site and up to three competitors, and compares each area's scores and the specific checks.
Will my competitors find out?
No. We only load their public pages, as any visitor or search engine would.
Why does it take a couple of minutes?
It runs up to four complete audits and queries Google PageSpeed for each site.
Which competitors should I enter?
Those ranking above you on Google for your main services, or the ones customers compare you with.
What do you do with the URLs?
We only use them for the comparison. We keep results for 24 hours to avoid repeating the analysis. We do not store personal data unless you fill in the form.
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
Other free audits
- Free GEO auditFree 100-point GEO and SEO audit: find out whether Google, ChatGPT, Claude, Gemini and Perplexity can read, understand and cite your website. Results in a minute, no sign-up.
- Free accessibility auditFree 50-point web accessibility audit: WCAG 2.2 AA and the European Accessibility Act. Find out what stops people with disabilities from using your site. Results in a minute, no sign-up.
- Free cookie and GDPR auditFree 32-point audit of cookies, consent and tracking: banner, Consent Mode v2, cookies before consent, Tag Manager, GA4, Meta Pixel, Google Ads and legal texts. No sign-up.
- Free website maintenance auditFree 26-point audit: is your website up to date? Outdated WordPress, plugins, PHP and libraries, certificate, security headers, email SPF and DMARC, and signs of neglect. No sign-up.
- Free Google Business Profile auditFree 22-point audit of your Google Business Profile: category, hours, photos, reviews, consistency with your website and comparison with nearby competitors. No sign-up.
- Free Instagram auditFree 21-point audit of your business Instagram profile: bio, posting frequency, reels, engagement, captions and the link with your website. Official Meta data, no sign-up.
- Free complete website auditFree 185-point complete website audit: SEO and GEO, accessibility (WCAG 2.2), cookies and GDPR, and maintenance and security. One report with a score for each area. No sign-up.