Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
Specialties
- Account strategy
- Client service and relationships
- Performance marketing
- Media planning
- Paid Media
Own ventures
Roicom: An independent technology, digital marketing and content consultancy specialised in growth strategy, based in Vilafranca del Penedès. Carles Munts founded it in 2021 and ran it as sole director. It worked across four areas: creative (branding, social media and copywriting), tech (web development, marketing automation and CRM), media (Paid Media, SEO and marketplaces) and data (analytics, CRO and UX/UI). In 2026 Roicom merged into ARTIC by absorption: its clients and team moved to ARTIC, which strengthened its Paid Media, ecommerce and AI automation.
Read how it joined ARTICCareer
ARTIC
Partner and Chief Strategy Officer (CSO)
2026 – present
Roicom
Founder
2021 – 2026
GoodFarma
Co-founder
2020 – 2026
Media Works
Media planner
2017 – 2020
MediaCom
Trade marketing manager
2015 – 2017
MediaCom
Marketing research assistant
2014 – 2015
Education
- Higher vocational diploma in Sales and Marketing2009
Languages
Catalan, Spanish and English
