Local SEO Agency
Gain visibility in your area with our Local SEO agency. Effective strategies for growth. Contact us now!
In short
Local SEO is the optimisation that helps a business appear on Google Maps and in search results with a geographical element. It is designed for businesses with a defined service area, such as branches, workshops or service companies. At ARTIC we combine website optimisation with your Google Business Profile to win nearby clients.
Run your numbers- Who it's for
- Businesses with a defined service area
- Deliverables
- Optimised Google profile and local pages
- How it's measured
- Maps visibility, calls and visits
Local positioning strategies
We help your business appear on Google Maps
Local SEO aims to improve your ranking for keywords related to your geographic location. Having a local focus in your SEO strategy is ideal for your business or physical store to gain visibility on Google and attract new customers near your location.
Most searches on Google have a local component., is a way for users to specify their search so that only results near them appear. However, even if the searches don't include a geographic term, Google still usually displays results from Google Maps.
For this reason, local SEO has become essential for the positioning of physical businesses, both in Google search and Google Maps.
Thanks to a well-implemented local positioning strategy, you'll be able to attract an audience closer to your area and genuinely interested in the solutions you offer.
Do you want to rank high in local search results? At Semseo, we use the latest local search engine optimization techniques to help you achieve this. Our SEO experts will take care of both optimizing your website for local search results and managing your Google My Business listing.
How we work on local SEO at ARTIC
In our expert local SEO agency, we divide local positioning into two main bases: The internal actions that we carry out within your website so that you can position yourself in your local keywords, and the creation and optimization of your company profile on Google My Business (GMB) so you can appear on Google Maps.
Below, we show you the keys to our local SEO service:
Keyword research focused on local SEO
Focus your website on local searches
Managing your company profile
Control your reviews
Results reports
Other ARTIC services
PAID MEDIA
We manage profitable Google Ads campaigns. We're a Google Partner. Fast, measurable, and consistent results.
Paid Media B2B Audit
Are you already advertising on Google but not seeing results? We analyze your campaigns, detect errors, and help you improve performance.
SOCIAL NETWORKS
We create and manage your social media presence. Strategy, content, and campaigns deliver results.
SEM Landing Page
We design pages designed to convert your campaign traffic into real customers, contacts, or sales.
Ecommerce SEO
Is your online store not getting any organic visitors or sales? Optimize your ecommerce to appear on Google and sell more without relying on advertising.
APPS
We develop custom web applications to make your business more agile, digital, and efficient.
Internal apps
Digitize your processes with custom internal apps. Control, efficiency, and complete visibility for your team from any device.
HOLDED
As Holded Solution Partners, we implement and automate processes to save time and improve management.
Remarketing
Recover visitors who have already shown interest in your website. With remarketing, you turn lost clicks into real opportunities.
Technical SEO
A poorly structured website doesn't rank. With our technical SEO service, we correct invisible errors that hinder your growth on Google.
What’s included?
- Local keyword research by service and by town.
- Full set-up or optimisation of your Google Business Profile.
- Website pages tailored to each relevant area or branch.
- Consistency check of name, address and phone number across directories.
- Strategy to gain and respond to client reviews.
- Local business structured data for search engines and AI.
- Reports on local visibility, calls and direction requests.
Who is it for?
- Service companies operating in a specific province or region.
- Businesses with several sites or branches that want each one to rank.
- Manufacturers and distributors that receive visits or orders from their area.
- Companies with an unoptimised Google profile or inconsistent listings.
It’s not for you if…
- Purely online businesses with no physical premises or defined service area.
Estimate the customers Google Maps could bring you
When someone searches for your service nearby, Google shows the map first. Estimate how many calls, directions and customers come from it.
Editable assumption: it depends on your position on the map.
Editable assumption.
Indicative estimate based on your figures. We review your Google Business Profile and the real searches in your area.
- Profile views per month
- -
- Calls, directions and clicks per month
- -
- New customers per year
- -
- Potential yearly sales
- -
Free tool
Do people pick you on Google Maps?
An audit of your Google Business Profile: category, reviews, photos, consistency with your site and a comparison with local competitors.
Related success stories
Frequently asked questions
Let's talk?What is local SEO?
Local SEO is the work that improves a business's visibility in searches with geographical intent, such as those including a town name or the phrase near me. It covers the website, the Google Business Profile, reviews and directory listings. At ARTIC we also apply it to B2B companies with a defined service area.
What is the difference between local SEO and traditional SEO?
Traditional SEO aims to rank a website in general, while local SEO focuses on appearing for users in a specific area, especially on Google Maps. Beyond the website, local SEO relies heavily on the business profile, proximity and reviews. ARTIC often combines both when the business calls for it.
How long does local SEO take to show results?
It depends on competition in your area, the current state of your business profile and the reviews you already have. Improvements to the Google profile tend to show up sooner than rankings for local website pages. ARTIC shows you how Maps visibility and user actions evolve from the start.
Can I rank in towns where I have no office?
Yes, you can rank in towns where you have no office through area-specific service pages on your website, although physical location still carries a lot of weight on Google Maps. The key is to create genuinely useful content for each area, not duplicate pages. ARTIC designs this structure carefully to avoid repeated content.
Why choose ARTIC for local SEO?
ARTIC knows the territory well: we have offices in Barcelona, Calafell (Tarragona) and Madrid and work with industrial and service companies across Spain. As an SE Ranking Certified Partner we can track local visibility precisely, and we hold 5/5 ratings on Google and Sortlist.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
Albert Gómez
SEO, GEO and tracking at ARTIC
Who works on your SEO and AI visibility
Albert Gómez leads SEO, GEO and tracking at ARTIC: he works on clients' rankings on Google and in AI answers, and on measuring every lead with Google Tag Manager and GA4. He has worked in digital marketing since 2014: he was head of digital marketing at Ticnova (BEEP, PCBOX) and an SEO specialist at Prat Brands, BIGSEO and TQ Tecnol. He holds a postgraduate degree in Digital Marketing and E-commerce from EAE Business School.
With the rest of the team
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