Success story · Bespoke tailoring
Sastrería Lasarga: more made-to-measure clients with SEO and Google Ads
A Barcelona tailor selling made-to-measure suits and wedding suits. With ARTIC it has gone from having no KPIs to measuring every click, every call and every store visit, and has grown its ad CTR 2.6× without increasing spend.
- Client
- Sastrería Lasarga
- Industry
- Bespoke tailoring
- Location
- Barcelona
- With ARTIC since
- August 2025
- Website
- sastrerialasarga.com
- Google Ads CTR: from 2.96% to 7.66% (Jan → Aug 2026)
- ×2.6
- Google Ads CTR: from 2.96% to 7.66% (Jan → Aug 2026)
- total conversions from January to May on the same monthly spend
- +45%
- total conversions from January to May on the same monthly spend
- average cost per click on Google Ads in 2026
- €0.15
- average cost per click on Google Ads in 2026
- Google impressions over the last 12 months
- +120,000
- Google impressions over the last 12 months
Starting point
A tailor with real craft, but no data to make decisions
Services
Sastrería Lasarga makes bespoke, formal and wedding suits in Barcelona. It was already investing in Google Ads, but in 2025 it had no defined KPIs: it did not know which campaigns brought customers into the shop or how much each enquiry cost.
In SEO, the website sat at an average position of 15.9 on Google, on page two for most tailoring searches in Barcelona. The challenge was twofold: make every euro of advertising work harder and help the website gain organic visibility in a highly competitive local market.
Action plan
Measure first, optimise second
- 1
Onboarding and KPIs
We defined the business goals (appointment bookings, calls, store visits) and built a Looker Studio dashboard with Google Ads, Search Console, GA4 and the Business Profile.
- 2
Store-focused Google Ads
A search campaign centred on store visits: ads, keywords and negative terms reviewed every month, plus call and directions conversions connected from the Business Profile.
- 3
Local and content SEO
Local SEO on Google Business Profile, a review campaign and on-page optimisation of the service pages and the online catalogue.
- 4
Visibility in AI assistants
We measure the traffic coming from ChatGPT, Gemini and Perplexity and work on the content so the tailor appears in their answers (GEO).
- 5
Monthly reports and fortnightly meetings
Every month, a results report with the next month’s actions; every two weeks, a follow-up meeting with the owners.
- Tools
- Google Ads (Search)
- Google Search Console
- GA4
- Perfil de Empresa de Google
- Looker Studio
- Calendly
Results
More clicks, better ads and the same spend
With a steady spend of around €600 a month, ad CTR rose from 2.96% in January to 7.66% in August 2026, the most efficient month of the year. Total conversions (bookings, calls from the ad and store visits) grew 45% between January and May, reaching 148 in a single month.
Organically, the average Google position improved from 15.9 to 11 in the first quarter, with the best month for clicks in the series in March (355). The brand ranks in position 1.7 with a 24% CTR, and visits from AI assistants show 78% engagement.
Google Ads CTR (Jan → Aug 2026)
Before
2.96%
+159%After
7.66%
Average Google position (Jan → Mar 2026)
Before
15.9
+4.9 pos.After
11
Total conversions per month (Jan → May 2026)
Before
102
+45%After
148
Google Ads CTR (2026)
Percentage of impressions that end in a click. Steady spend of around €600 a month.
View the data
| Month | Value |
|---|---|
| Jan | 2.96% |
| Feb | 4.27% |
| Mar | 4.43% |
| Apr | 5.23% |
| May | 6.85% |
| Jun | 5.13% |
| Jul | 4.53% |
| Aug | 7.66% |
Total Google Ads conversions per month (2026)
Bookings, calls from the ad and requests for directions to the shop.
View the data
| Month | Value |
|---|---|
| Jan | 102 |
| Feb | 111 |
| Mar | 120 |
| Apr | 127 |
| May | 148 |
| Jun | 80 |
| Jul | 97 |
| Aug | 130 |
The website today
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
What services has ARTIC provided for Sastrería Lasarga?
Monthly Google Ads management, local and on-page SEO, Google Business Profile optimisation, measurement with GA4 and Looker Studio, and work on visibility in AI assistants (GEO).
How did CTR multiply without increasing the budget?
Through monthly optimisation of ads, keywords and negative terms, counting as conversions what genuinely brings customers into the shop (calls, bookings and directions) so that Google bids for that type of search.
Does Google Ads work for a local business like a tailor?
Yes, as long as you measure what matters for a physical business: calls, appointment bookings and requests for directions to the shop. At Lasarga we track all of those conversions and optimise the campaign for them.
How long does local SEO take to show results?
At Lasarga the average position improved from 15.9 to 11 in the first three months of 2026. Local SEO is cumulative: reviews, the Business Profile and content keep adding up month after month.
