Success story · Winery and wine tourism
Nadal: a Corpinnat winery that sells and fills experiences from Google
A family winery since 1943, with its own organic vineyards and a member of Corpinnat. ARTIC manages its Google Ads campaigns, its local SEO and its visibility in AI search engines to sell wine online and wine tourism experiences.
- Client
- Nadal
- Industry
- Winery and wine tourism
- Location
- Penedès (Barcelona)
- With ARTIC since
- August 2025
- Website
- nadal.com
- cost per conversion: from €41.37 (Aug 2025) to €7.43 (Sep 2026)
- −82%
- cost per conversion: from €41.37 (Aug 2025) to €7.43 (Sep 2026)
- conversions in September 2026
- 32
- conversions in September 2026
- monthly Google Ads clicks from August to December 2025
- ×4.8
- monthly Google Ads clicks from August to December 2025
- Performance Max cost per conversion in October 2026
- €4.65
- Performance Max cost per conversion in October 2026
Starting point
A premium product that needs to be found on Google
Services
Nadal produces Corpinnat sparkling wines and estate wines in the Penedès. It sells online and offers seven wine tourism experiences, but the demand coming from Google was expensive and hard to attribute: in August 2025 each Google Ads conversion cost €41.37.
Organically, the experience pages competed with each other and performed very unevenly by language: the same experience ranked in position 8.8 in Catalan and 27.3 in Spanish. The site architecture needed sorting out, and the winery needed to gain presence in Maps and in AI answers.
Action plan
Profitable campaigns and a local listing that works on its own
- 1
Google Ads with Performance Max
Non-brand Google Ads campaigns and PMax geared towards online purchases and experience bookings, on a budget of around €300 a month.
- 2
Experience SEO and a Corpinnat silo
Titles and meta descriptions, seven experience pages in Catalan, Spanish and English, and a Corpinnat content silo to position the winery in its category.
- 3
Local SEO across every map
Google Business Profile with seven services, a booking button, Q&A, posts and photos; listing and optimisation on Apple Maps and Bing Places.
- 4
GEO: AI answers
Multilingual FAQs and structured content so that ChatGPT, Gemini and AI Overviews recommend Nadal for wine tourism and cava queries (GEO).
- 5
Funnels in Microsoft Clarity
Measurement of the purchase and booking funnels with Clarity integrated via GTM, plus an experience recommendation module for cross-selling.
- Tools
- Google Ads Performance Max
- Google Ads Search
- Perfil de Empresa de Google
- Apple Business Connect
- Bing Places
- Microsoft Clarity
- Google Tag Manager
Results
Conversions at a fifth of the cost
In the first five months, Google Ads clicks rose from 493 to 2,369 a month and the online shop went from zero attributed purchases to 12 in November. Cost per lead halved in just three months, from €41.37 to €18.55.
A year later, September 2026 closed with 32 conversions at an approximate cost of €7.43 each, 82% less than at the start, and Performance Max reached €4.65 per conversion in the first half of October. Locally, Nadal ranks in position 1 for “cavas cerca de mí” (“cava near me”) and its Google listing sent around 300 visits to the website in three months.
Google Ads cost per conversion
Before
€41.37
−82%After
€7.43
Monthly Google Ads clicks (Aug → Dec 2025)
Before
493
×4.8After
2,369
Attributed online purchases per month (Aug → Nov 2025)
Before
0
+12After
12
Monthly Google Ads clicks
First five months of campaigns, from August to December 2025.
View the data
| Month | Value |
|---|---|
| Aug 25 | 493 |
| Sep 25 | 592 |
| Oct 25 | 604 |
| Nov 25 | 1,368 |
| Dec 25 | 2,369 |
GEO · ChatGPT · Gemini · AI Overviews
AI assistants already recommend Nadal
The experience pages and the Corpinnat content silo we built are now the source Google’s AI answers cite when people search for wine tastings in the Penedès, food pairings or what Corpinnat means.
- brand mentions in AI answers in October 2026 (+11% in one month)
- 671
- brand mentions in AI answers in October 2026 (+11% in one month)
- linked citations of nadal.com in one month (from 17 to 28)
- +65%
- linked citations of nadal.com in one month (from 17 to 28)
Source: SE Ranking AI Search (Spain), October vs September 2026. Engines: ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode.
Real searches where Google’s AI cites Nadal
- catas de vino penedèsNadal
- tast de vins i formatgesNadal
- sopar entre vinyesNadal
- corpinnat significadoNadal
- escumosos catalansNadal
- vins blancs secs catalansNadal
The website today
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
What has ARTIC done for Nadal?
Google Ads management (Performance Max and search), on-page SEO for the experience pages and the Corpinnat silo, local SEO on Google, Apple Maps and Bing Places, GEO for AI search engines and funnel measurement with Microsoft Clarity.
How was the cost per conversion cut by 82%?
With well-targeted non-brand campaigns, Performance Max fed with the right conversions (purchases and bookings) and continuous optimisation of bids, audiences and placements.
Is local SEO useful for a winery?
Very much so: wine tourism decisions are made on mobile and in Maps. With an optimised listing, Nadal ranks in position 1 for “cavas cerca de mí” (“cava near me”) and its Google listing sends qualified traffic to the website.
What is GEO and why does it matter for wine tourism?
GEO (Generative Engine Optimization) works on content so that AI assistants recommend your brand. More and more travellers ask ChatGPT or Gemini which winery to visit in the Penedès.
