GEO Agency (Generative Engine Optimization)
GEO (Generative Engine Optimization) agency: we optimise your brand and content so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews mention your company.
In short
GEO (Generative Engine Optimization) is the optimisation of a company's brand and content so that generative AI mentions and recommends it, including when a question has a geographical context. It is designed for B2B companies that want to appear when a client asks AI for suppliers. At ARTIC we align your website, listings and mentions to strengthen that authority.
Run your numbers- Who it's for
- B2B companies with a defined market or area
- Deliverables
- Entity audit, content and mentions
- How it's measured
- AI recommendations versus competitors
What is GEO?
Get generative AI to recommend your company
GEO (Generative Engine Optimization) is the optimisation of your brand and content so that generative AI tools such as ChatGPT, Gemini, Claude, Perplexity or Google AI Overviews mention and cite your company when a customer asks about your industry, product or area.
Models build their answers from authority, structured content and mentions in trusted sources. At ARTIC we work to make your company one of those sources: clear, citable content, structured data, a consistent brand entity across the web and, if your business is local, geographic context that AI can understand.
How we work on GEO
AI visibility analysis: we measure which queries your brand and your competitors appear in on ChatGPT, Gemini and AI Overviews.
Citable content: we rewrite key pages with direct answers, definitions, data and FAQs that models can extract and cite.
Structured data and brand entity: we implement schema and unify your company information so AI identifies it without ambiguity.
Authority and mentions: we strengthen your brand in the third-party sources models rely on: media, directories, reviews and business listings.
Other ARTIC services
Google Local
Attract customers near you with geolocated ads on Google. Ideal for brick-and-mortar businesses that want more visitors or calls.
Corporate Website
We create corporate websites that reflect your brand and convert visits into real opportunities.
Holded Training
We teach your team to master Holded. Practical, tailored training focused on your daily work.
Custom applications
We create custom web applications to automate processes, manage your business, or launch a digital idea from scratch. Technology at your service, without limits.
Google Ads
Search, Performance Max, YouTube and Shopping campaigns run by a certified Google Partner team.
Holded Support
We're here to help you make Holded work the way you need. We answer questions, implement improvements, and adapt the system to your processes.
Technical SEO
A poorly structured website doesn't rank. With our technical SEO service, we correct invisible errors that hinder your growth on Google.
Internal apps
Digitize your processes with custom internal apps. Control, efficiency, and complete visibility for your team from any device.
SEO for B2B AI
We position your company to appear in the results of ChatGPT, Gemini, Perplexity, Grok...
GEO
We enable artificial intelligence to recommend your business in local and contextual searches.
What’s included?
- Audit of how AI describes and recommends your company and your competitors.
- Aligning company data across your website, Google Business Profile and directories.
- Content linking your services to your sector and area of operation.
- Organisation, service and location structured data.
- Mention strategy across media, trade associations and industry portals.
- Regular tracking of recommendations in the main AI assistants.
Who is it for?
- B2B companies that want to appear when AI is asked for a supplier in their sector.
- Companies with branches or a specific service area.
- Brands with inconsistent or scattered information online.
Estimate what appearing in AI answers is worth
More and more buyers ask ChatGPT, Claude, Gemini or Perplexity before searching on Google. Estimate how many opportunities go through them.
Editable assumption: it varies a lot by industry and buyer profile.
Editable assumption.
Editable assumption.
Indicative estimate. We use SE Ranking to measure which answers you appear in today and which ones your competitors appear in.
- AI questions per month
- -
- Times it recommends you per month
- -
- Visits from AI per year
- -
- Leads from AI per year
- -
Free tool
Is your website ready for Google and AI?
A 100-point GEO audit in one minute: crawling, on-page SEO, structured data, Core Web Vitals and whether ChatGPT, Claude or Perplexity can read you.
Related success stories
Frequently asked questions
Let's talk?Does GEO replace SEO?
No, it complements it. SEO is still the foundation for appearing on Google; GEO works so that generative AI also mentions and cites your company in its answers. Many actions strengthen both channels at once.
Is it for online businesses or only local ones?
Both. GEO helps AI recommend you by product, industry or language, and it also helps local businesses appear when someone asks about a service in their area.
What is GEO in digital marketing?
GEO, or Generative Engine Optimization, is the discipline of getting generative AI such as ChatGPT, Gemini and Perplexity to include your brand when answering questions about your sector. It combines clear content, authority in external sources and consistent company data, including geographical context. ARTIC applies it particularly to B2B and industrial companies.
What makes an AI recommend one company over another?
AI tends to recommend companies for which it finds clear, consistent information backed by several reliable sources: their website, reviews, media coverage, directories and trade associations. If your data is contradictory or sparse, you are less likely to be mentioned. ARTIC works precisely on that consistency and on presence in trusted sources.
How is GEO measured?
GEO is measured by regularly asking the main AI assistants the questions your potential clients would ask and recording whether they recommend you, in what position and with what description, compared with your competitors. Traffic from these platforms is also analysed. ARTIC reports on this progress in clear, regular reports.
Which areas do you cover for GEO?
We work on GEO for companies across Spain and for businesses looking to gain visibility in other markets. We have offices in Barcelona, Calafell (Tarragona) and Madrid, and much of the work is done remotely. ARTIC adapts the strategy to your business's real geographical reach, whether that is a single region, a province or several countries.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
Albert Gómez
SEO, GEO and tracking at ARTIC
Who works on your SEO and AI visibility
Albert Gómez leads SEO, GEO and tracking at ARTIC: he works on clients' rankings on Google and in AI answers, and on measuring every lead with Google Tag Manager and GA4. He has worked in digital marketing since 2014: he was head of digital marketing at Ticnova (BEEP, PCBOX) and an SEO specialist at Prat Brands, BIGSEO and TQ Tecnol. He holds a postgraduate degree in Digital Marketing and E-commerce from EAE Business School.
With the rest of the team
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