Account-based marketing
Campaigns to lists of target companies, coordinated with the sales team.
B2B Paid Media · LinkedIn Ads
LinkedIn Ads agency for B2B companies
LinkedIn is where B2B decision-makers are. At ARTIC we design LinkedIn Ads campaigns by job title, industry, company size and target accounts, connected to your CRM to measure real opportunities, not impressions.
- in ad spend managed by our team
- +10 M€
- in ad spend managed by our team
- product certifications: Search, Display, Video, Shopping, Apps and Measurement
- 6
- product certifications: Search, Display, Video, Shopping, Apps and Measurement
- official advertising partnerships: Google Partner and Meta Business Partner
- 2
- official advertising partnerships: Google Partner and Meta Business Partner
B2B Paid Media · LinkedIn Ads
Reach the right decision-maker, not just anyone
On LinkedIn you can target the purchasing director of a machinery manufacturer in Catalonia, the maintenance manager of a chemical plant or the exact list of companies your sales team wants to sell to. No other channel offers that precision in B2B.
The challenge is that it is an expensive channel if it is not handled well. That is why we combine precise targeting, valuable content (cases, data sheets, guides), native forms and remarketing, and connect it to the CRM to see which campaigns create opportunities and which only create clicks.
What we do on LinkedIn Ads
Lead Gen Forms
Forms pre-filled with profile data and sent straight to your CRM.
Thought Leader Ads
Promoted posts from your CEO or experts to build authority.
Document Ads
Downloadable guides, catalogues or case studies to capture quality leads.
Conversation Ads
Messages with options to start conversations with decision-makers.
Tracking and CRM
Insight Tag, Conversions API and integration with HubSpot or another CRM.
Formats and tools
- Sponsored Content
- Lead Gen Forms
- Thought Leader Ads
- Document Ads
- Conversation Ads
- Matched Audiences
- Insight Tag
- Conversions API
- HubSpot / CRM
How we work
- 1
Ideal customer profile
We define job titles, industries, companies and messages with your sales team.
- 2
Content and offers
We prepare assets that give the decision-maker value and justify the contact.
- 3
Campaigns and tests
We launch, test audiences and formats, and adjust bids.
- 4
Pipeline
We measure leads, opportunities and cost per opportunity every month.
Calculator
Estimate the pipeline LinkedIn Ads could generate
In B2B, counting leads is not enough: estimate how many opportunities and deals your spend produces given your sales cycle.
Editable assumption: usually higher on LinkedIn than on Google.
Management fees not included. We refine the estimate with your CRM data and real sales cycle.
- Leads per month
- -
- Cost per lead
- -
- Deals per year
- -
- Revenue per year
- -
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
Free tool
Do you track campaigns right and comply on cookies?
A 32-point cookie and GDPR audit: banner, Consent Mode v2, what loads before consent, GTM, GA4, Meta Pixel and Google Ads.
Èlia Llenas
Account Manager & Paid Media at ARTIC
Who runs your campaigns
Èlia Llenas has been an Account Manager and Paid Media specialist at ARTIC since 2025, managing client accounts and their Google Ads and Meta Ads campaigns, as well as SEO and content. She combines creativity and data analysis to deliver measurable visibility, traffic and leads. She holds a degree in Advertising, Public Relations and Marketing from the University of Barcelona and is certified in Google Ads, Google Analytics and SE Ranking.
With the rest of the team
Frequently asked questions
Does LinkedIn Ads work for industrial companies?
Yes. It reaches engineers, purchasing managers and executives in specific industries, which is very hard on other channels. It is especially profitable for high-ticket sales.
How much does LinkedIn Ads cost?
Cost per click is higher than on other channels, but so is contact quality. We propose a realistic minimum budget for your audience and measure cost per opportunity, not per click.
What are Lead Gen Forms?
Native LinkedIn forms that pre-fill with profile data. They reduce friction and increase conversion, and we connect them to your CRM.
What is account-based marketing?
A strategy focused on a list of target companies that coordinates marketing and sales to reach the different decision-makers in each account.
Can you combine LinkedIn with Google Ads?
Yes, and it is the usual approach: Google Ads captures people already searching, and LinkedIn creates demand among those who are not yet. Together they cover the whole B2B buying cycle.
More Paid Media services
All Paid Media servicesGoogle Ads
Search, Performance Max, YouTube and Shopping campaigns run by a certified Google Partner team.
ChatGPT Ads
Advertising on ChatGPT combined with SEO for AI to appear in ads and answers.
Meta Ads
Facebook, Instagram and WhatsApp campaigns run by a Meta Business Partner team.
Industrial B2B Marketing Agency: Generate Quality Clients with a System that Understands Your Sales Cycle
ARTIC
Let’s talk about your campaigns
LinkedIn Ads agency for B2B companies: campaigns by job title, industry and company, Lead Gen Forms, Thought Leader Ads and account-based marketing connected to your CRM.
- Google Partner · Meta Business Partner
- +10 M€ in ad spend managed by our team
- 6 product certifications: Search, Display, Video, Shopping, Apps and Measurement