What is 360 Consulting?
A complete marketing department, but without hiring an internal team
The 360 Consulting ARTIC's is designed for B2B companies that need a comprehensive view of digital marketing. It's not just about running campaigns: we become your external marketing department, working side by side with your company as if we were part of the team.
Our goal is align all marketing actions with business objectives, defining key performance indicators (KPIs), measuring results, and adjusting the strategy in real time. You're in control; we provide the method, the experience, and the resources.
With this comprehensive service:
- We design and execute a customized digital strategy.
- We monitor and analyze results every week.
- We schedule regular meetings with you to make decisions.
- We continuously optimize customer acquisition and loyalty.
- We free you from operational management so you can focus on the business.
How do we do it?
- Initial diagnosis: We audit your digital presence, analyze the market and competition, and define growth opportunities.
- Definition of strategy: We set clear objectives (KPIs), establish a comprehensive action plan, and schedule campaigns.
- Multi-channel executionWe manage everything you need: website, SEO, ad campaigns, social media, content, automation...
- Regular meetings: We organize weekly or biweekly meetings with you to review results, propose improvements, and adjust the strategy.
- Continuous analysis: We create clear and actionable reports, focusing on metrics that truly matter to your business (leads, conversions, returns).
- Constant optimizationWe don't just focus on theory; we implement changes so your marketing is always aligned with your sales goals.
How is 360 Consulting different from contracting individual services?
The main difference is the overall, strategic vision. With individual services, you can have isolated actions (for example, SEO or ad campaigns) but without a unified direction. 360 Consulting integrates everything: we design the strategy, execute it, and measure results together. This ensures coherence, efficiency, and a clear focus on your business objectives.
What type of companies is it designed for?
Primarily for B2B companies, especially in the industrial, construction, real estate, and business services sectors. Businesses that need a solid, ongoing strategy, with weekly monitoring, and a trusted partner to integrate as their marketing department.
What level of involvement do you have in the company?
We're fully integrated. We're not just another external provider, but an outsourced marketing department: we work with your management and sales team, participate in meetings, propose improvements, and help align marketing and sales. Our commitment goes beyond executing campaigns: we seek to directly impact your business results.
How are KPIs and objectives set?
Yes. 360 Consulting requires continuity for solid results. We generally establish a minimum of six months to deploy the strategy, execute actions, and measure real results. We don't believe in quick fixes, but rather in sustainable and effective processes.
What are follow-up meetings like?
We hold weekly or biweekly meetings (depending on the company's needs) where we review key metrics, discuss strategy adjustments, and align next steps. These meetings are very practical: they are not theoretical reports, but action-oriented working sessions.
What exactly does the service include?
It includes everything from overall strategy and planning to the execution of specific actions (website, SEO, campaigns, automation, etc.). It also covers results analysis, periodic reports, follow-up meetings, and continuous improvement proposals. In short: everything an internal marketing department would do, but outsourced and with a full team at your disposal.
What if we already have an internal marketing team?
We can also work as a strategic reinforcement. In that case, we coordinate with your internal team to cover whatever you need: from providing a global vision and strategic direction to executing specific areas where resources or expertise are lacking.
“With the 360 Consulting service, we ensured our sales department had a constant flow of qualified leads.”
Success stories
“Previously, we outsourced individual actions, but now we have a strategic partner who not only executes, but also sets the direction with us.”