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360° Digital Marketing Consulting for B2B Companies

360° Digital Marketing Consulting for B2B Companies

360° digital marketing consulting for B2B companies. Boost sales and visibility. Request your plan today!

In short

360 Consultancy is a service in which ARTIC acts as the outsourced marketing department of a B2B company, setting the strategy, running every channel and measuring results against business KPIs. It is designed for companies that need a complete view of digital marketing without hiring a full in-house team.

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Who it's for
B2B and industrial companies
Format
Outsourced marketing department
How it's measured
KPIs tied to business goals

What is 360 Consulting?

A complete marketing department, but without hiring an internal team

The 360 Consulting ARTIC's is designed for B2B companies that need a comprehensive view of digital marketing. It's not just about running campaigns: we become your external marketing department, working side by side with your company as if we were part of the team.
Our goal is align all marketing actions with business objectives, defining key performance indicators (KPIs), measuring results, and adjusting the strategy in real time. You're in control; we provide the method, the experience, and the resources.
With this comprehensive service:
  • We design and execute a customized digital strategy.
  • We monitor and analyze results every week.
  • We schedule regular meetings with you to make decisions.
  • We continuously optimize customer acquisition and loyalty.
  • We free you from operational management so you can focus on the business.
360° Digital Marketing Consulting for B2B Companies

How do we do it?

  1. Initial diagnosis: We audit your digital presence, analyze the market and competition, and define growth opportunities.
  2. Definition of strategy: We set clear objectives (KPIs), establish a comprehensive action plan, and schedule campaigns.
  3. Multi-channel executionWe manage everything you need: website, SEO, ad campaigns, social media, content, automation...
  4. Regular meetings: We organize weekly or biweekly meetings with you to review results, propose improvements, and adjust the strategy.
  5. Continuous analysis: We create clear and actionable reports, focusing on metrics that truly matter to your business (leads, conversions, returns).
  6. Constant optimizationWe don't just focus on theory; we implement changes so your marketing is always aligned with your sales goals.

What’s included?

  • Diagnosis of your digital presence, market and competitors.
  • Strategy with goals, KPIs and a campaign calendar.
  • Multichannel delivery: web, SEO, ads, social media, content and automation.
  • Regular meetings to review results and adjust priorities.
  • Performance reports linked to the sales funnel.
  • Coordination with your sales team and other suppliers.

Who is it for?

  • B2B companies without an in-house marketing department.
  • Industrial companies wanting a steady flow of qualified leads.
  • Small marketing teams needing strategic and delivery support.

It’s not for you if…

  • Companies that only need a one-off action on a single channel.

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Frequently asked questions

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How is 360 Consulting different from contracting individual services?

The main difference is the overall, strategic vision. With individual services, you can have isolated actions (for example, SEO or ad campaigns) but without a unified direction. 360 Consulting integrates everything: we design the strategy, execute it, and measure results together. This ensures coherence, efficiency, and a clear focus on your business objectives.

What type of companies is it designed for?

Primarily for B2B companies, especially in the industrial, construction, real estate, and business services sectors. Businesses that need a solid, ongoing strategy, with weekly monitoring, and a trusted partner to integrate as their marketing department.

What level of involvement do you have in the company?

We're fully integrated. We're not just another external provider, but an outsourced marketing department: we work with your management and sales team, participate in meetings, propose improvements, and help align marketing and sales. Our commitment goes beyond executing campaigns: we seek to directly impact your business results.

How are KPIs and objectives set?

Yes. 360 Consulting requires continuity for solid results. We generally establish a minimum of six months to deploy the strategy, execute actions, and measure real results. We don't believe in quick fixes, but rather in sustainable and effective processes.

What are follow-up meetings like?

We hold weekly or biweekly meetings (depending on the company's needs) where we review key metrics, discuss strategy adjustments, and align next steps. These meetings are very practical: they are not theoretical reports, but action-oriented working sessions.

What exactly does the service include?

It includes everything from overall strategy and planning to the execution of specific actions (website, SEO, campaigns, automation, etc.). It also covers results analysis, periodic reports, follow-up meetings, and continuous improvement proposals. In short: everything an internal marketing department would do, but outsourced and with a full team at your disposal.

What if we already have an internal marketing team?

We can also work as a strategic reinforcement. In that case, we coordinate with your internal team to cover whatever you need: from providing a global vision and strategic direction to executing specific areas where resources or expertise are lacking.

How long does 360 Consultancy take to deliver results?

Early progress usually shows up in fast-response channels such as paid campaigns, while SEO and brand positioning build results progressively. The pace depends on your starting point, sector and sales cycle, and we review it with data at every follow-up meeting.

Why choose ARTIC as your outsourced marketing department?

Because ARTIC specialises in B2B and industrial marketing and brings SEO, paid media, web, AI and Holded together in one team. We are a Google Partner with more than €10M in ad spend managed, a Meta Business Partner and the first B2B marketing agency in Spain in Anthropic's Claude Partner Network.

What does the price of 360 Consultancy depend on?

It depends on the channels being managed, the volume of content and campaigns, the advertising budget and how often follow-up meetings take place. After the initial diagnosis we prepare a tailored proposal with a defined monthly scope and the indicators we will use to track progress.

Partners

Official partners, not just users

Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.

  • Claude Partner NetworkSelect

    Claude Partner Network

    Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.

  • Holded Solution Partner GoldGold

    Holded Solution Partner Gold

    Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.

  • Google Premier PartnerPremier

    Google Premier Partner

    Certified Google Ads specialists with access to official Google support and training.

  • Meta Business PartnerMember

    Meta Business Partner

    Meta partners for results-driven Facebook and Instagram campaigns.

Carles Munts, Partner and Chief Strategy Officer (CSO) of ARTIC

ARTIC partner

Carles Munts

Partner and Chief Strategy Officer (CSO) of ARTIC

Who sets your account strategy

Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.

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