Machinery and capital goods
Content for months-long sales cycles: comparisons, use cases, video and CRM-driven lead nurturing.
Spain’s first B2B marketing agency in the Claude Partner NetworkB2B marketing agency in Gipuzkoa
We generate clients for companies in Gipuzkoa that sell to other businesses: SEO and SEO for AI, Paid Media, websites that convert and AI automation as official Claude, Holded Gold, Google and Meta partners.
Industries we grow in Gipuzkoa
Metalworking
Websites built around capabilities (machining, boilermaking, treatments) and campaigns that bring qualified quote requests.
Automotive and components
Approvals, technical sheets and visibility with Tier 1 and Tier 2 buyers: we position catalogues and production capabilities where purchasing teams search.
Paper and printing
Technical content and lead generation campaigns for industrial and FMCG buyers.
B2B marketing services in Gipuzkoa
SEO
We are experts in web positioning for service companies, brands and e-commerce
SEO for B2B AI
We position your company to appear in the results of ChatGPT, Gemini, Perplexity, Grok...
PAID MEDIA
We manage profitable Google Ads campaigns. We're a Google Partner. Fast, measurable, and consistent results.
WEB
We create functional, fast, and sales-oriented websites. From landing pages to e-commerce.
SOCIAL NETWORKS
We create and manage your social media presence. Strategy, content, and campaigns deliver results.
CONSULTANCY
We advise you on how to digitize, automate, and scale your business with a focus on real results.
Spain’s first B2B marketing agency in the Claude Partner NetworkArtificial intelligence for companies in Gipuzkoa, with official Claude partners
We deploy Claude, automate back-office and sales processes and build agents connected to Holded, your CRM and your systems.
+25companies with AI built into their processes
- Claude for businessClaude Team and Enterprise deployment with projects, connectors, security and training.
- AI agentsClaude agents connected to Holded, CRM and email that carry out tasks with human oversight.
- AI process automationBack-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
- AI developmentApps, integrations and internal tools with built-in AI, developed with Claude Code.
How we work with you
- 1
Audit
We review your website, your visibility on Google and in AI, and how clients reach you today.
- 2
Quarterly plan
We agree goals, channels and budget with you, and review them every quarter.
- 3
Sprints
We work in two-week cycles with concrete deliverables: content, campaigns, website improvements.
- 4
Measurable results
A monthly meeting with lead, opportunity and cost-per-client data, not vanity metrics.
Estimate the return of your B2B marketing
Enter your numbers to estimate how many opportunities and sales a digital lead generation strategy can create.
- Leads per month
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- New clients per year
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- Estimated yearly sales
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Indicative estimate. Real results depend on the industry, offer and sales capacity. We will run the numbers with your real data, no strings attached.
Get a real estimateB2B success stories
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
FAQ about B2B marketing in Gipuzkoa
Do you have an office in Gipuzkoa?
We have offices in Barcelona, Calafell (Tarragona) and Leganés (Madrid). We work remotely with companies in Gipuzkoa, with video calls, and travel for key sessions.
What does a B2B marketing agency do?
It designs and runs the strategy that helps a company selling to other businesses win sales opportunities: Google and AI visibility, paid campaigns, a conversion-focused website, content and sales automation.
How much does a B2B marketing agency cost?
It depends on the channels and scope. After a free audit we propose a plan with fixed monthly fees and a media budget you control. Use the calculator on this page to estimate your return.
How soon will I see results?
Paid campaigns generate leads from the first month. SEO and SEO for AI usually show solid results between months three and six, and keep compounding.
Do you work with machinery and capital goods and metalworking companies?
Yes. Content for months-long sales cycles: comparisons, use cases, video and CRM-driven lead nurturing.
What is SEO for AI or GEO?
It is optimising your company’s digital presence so ChatGPT, Gemini, Perplexity and Google AI Overviews cite and recommend you when a buyer asks for a supplier like you.
Tell us about your project
Answer a few questions and we will tell you whether and how we can help.
The B2B market in Gipuzkoa
Machine tools and Gipuzkoa’s industrial cooperatives sell complex technology to clients worldwide.
The business community in Donostia-San Sebastián, Irun and Eibar is mostly made up of SMEs selling to other businesses. For them, showing up on Google and in AI when a buyer looks for a supplier, and having a website that turns those visits into leads, matters more than any brand campaign.
We work remotely with companies in Gipuzkoa, with regular video calls and on-site visits for key project sessions.
Quarterly planning, two-week sprints and monthly results meetings with data on leads, opportunities and cost per client.
- Population
- 730.000 inhabitants
- Capital
- Donostia-San Sebastián
- Key industries
- Machinery and capital goods, Metalworking, Automotive and components
- Industrial areas
- Parque Tecnológico de Miramón · Polígonos del Deba y el Goierri · Polígono de Oiartzun
- Main towns
- Donostia-San Sebastián · Irun · Eibar