“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
Specialties
- Leadership and business development
- AI applied to business with Claude
- Technology and automation
- B2B and industrial marketing strategy
- SEO and SEO for AI (GEO)
- Holded
Career
ARTIC
Founder, partner and CEO
2022 – present
Castellers de Vilafranca
Consultant
2024 – present
Editions Lefebvre Sarrut
Digital marketing consultant and senior web application developer
2017 – 2022
Lead developer of the group’s Magento stores in the UK, France, Spain, Belgium and the Netherlands, with ERP integrations, plus digital marketing consulting.
Gestinet Internet Informàtica
Project manager and senior developer
2011 – 2017
Building and maintaining websites and custom software (WordPress, Magento, PrestaShop and PHP) and leading the development team.
Certifications
- Holded Certification for Solution Partners · 2025
- HubSpot Inbound · 2023
- Semrush SEO Fundamentals · 2021
- Semrush Role of Content · 2021
- Expert Scrum Master (EuropeanScrum.org) · 2016
- Expert Scrum Foundations (EuropeanScrum.org) · 2016
Education
- Computer EngineeringUniversitat de Barcelona
Languages
Native Catalan and Spanish, full professional English and professional working Russian
Articles by Francesc
Companies with a website in Spain: data and B2B must-haves
In 2025, 83.4% of Spanish companies (10+ employees) have a website vs 79.0% in the EU. Functions offered and what a B2B site needs to generate leads.
Companies in Málaga: data and how to sell B2B
DIRCE 2025: Málaga has 142,401 active companies (+4.1%). Sizes, sectors and zones. How to win B2B with SEO, Local SEO, Google/LinkedIn Ads and a site that converts.
Anthropic donates Agent Skills to the AAIF
On 22 October 2026 Anthropic donated Agent Skills to the Agentic AI Foundation. What it is and how to prepare your B2B web and APIs for AI agents.
Companies in Seville: 2025 data and how to sell B2B
2025 snapshot of companies in Seville: 121,706 active (+1.5%). Where B2B demand sits, key sectors and zones, and which channels work to sell to them.
Why companies do not use AI (and how to unlock it)
Eurostat 2025: in Spain, 9.1% of firms cite lack of expertise for not using AI. Key barriers across the EU and a practical 90‑day plan to overcome each one.
ARTIC launches a new website: faster, in three languages and built for search engines and AI
We rebuilt articagency.com from scratch: no WordPress, in Spanish, Catalan and English, ready for Google and for ChatGPT, Claude or Perplexity, and connected to our CRM.
Companies in Alicante: INE data, sectors and how to sell to them
Alicante has 145,106 companies and 6,502 with 10+ employees (DIRCE 2025). Sector and area guide: SEO, Local SEO, Google Ads, LinkedIn, web and AI search.
Companies in Valencia: INE data, sectors and how to sell to them
How many companies Valencia (Spain) has by size (DIRCE 2025), where B2B demand concentrates, the channels that work, and a 90‑day plan for industrial zones.
AI for marketing and sales in Spain and the EU: 2025 data
In 2025, 6.0% of firms in Spain use AI for marketing and sales (EU: 6.9%). See gaps by size, concrete B2B uses and how to measure ROI step by step.
Companies in Madrid: INE data, sectors and how to sell to them
Official DIRCE 2025 data and a practical plan to win B2B clients in Madrid: market size, zones and sectors, and what works in SEO, Ads, LinkedIn and AI search.
The 10 best industrial marketing agencies in Spain in 2026
We compare the 10 best industrial marketing agencies in Spain in 2026: specialisation, services, sectors, public pricing and which company each one suits.
Companies in Tarragona: INE data, sectors and how to sell to them
INE DIRCE 2025: 53,758 companies in Tarragona (+1.5%). 4.4% have 10+ staff (2,347). Sectors, zones and a channel mix to win B2B clients in the province.