Articles by Francesc
Companies in Tarragona: INE data, sectors and how to sell to them
INE DIRCE 2025: 53,758 companies in Tarragona (+1.5%). 4.4% have 10+ staff (2,347). Sectors, zones and a channel mix to win B2B clients in the province.
AI adoption in Spanish companies: Spain vs EU and how to start
In 2025, 20.27% of Spanish firms use AI, slightly above the EU‑27 (19.95%), per Eurostat. See the most used technologies, size gaps and a 90‑day AI plan.
Companies in Barcelona: INE data, sectors and how to sell to them
Official INE (DIRCE 2025) figures for Barcelona: how many companies and sizes, where B2B demand concentrates, and the channels that work to win clients.
Claude Code for business: what it is, what it does and how to use it
What Claude Code, Anthropic's agentic coding tool, is, what it can do in a company and how to roll it out securely. A guide by ARTIC, Claude Partner.
How to give your agency access to Search Console, Analytics, Tag Manager, Google Ads and more (step by step)
Step-by-step guide to giving your marketing agency access without sharing passwords: Search Console, Analytics 4, Tag Manager, Google Ads and Meta.
B2B lead scoring: how to prioritize leads with fit and intent
Apply B2B prospect qualification and prioritize by fit and intent: 8–12 signals and threshold to accelerate sales without overwhelming the team.
B2B Remarketing: How to recover accounts that already know you
Recover known accounts with B2B remarketing: segment by account and role, synchronize customer management, and measure meetings and revenue.
SEO for ChatGPT: the technical guide to getting your brand cited
Optimize your SEO to get ChatGPT to cite your brand: enable AI crawlers, publish quotable passages, and measure your monthly citation rate.
Price of a corporate website in Spain: 2026 price guide
Discover how much a corporate website costs in Spain: ranges from ≈ €800 to over €20,000, and learn how to compare proposals by deliverables.
The B2B industrial website as a verification tool, not a showcase
Transform your B2B industrial website into the verification tool that shortens the shortlist and accelerates sales with SEO, LinkedIn ABM, and CRM.
8–12 weeks: ABM pilot at scale for industrial companies
Launch a full-scale ABM pilot for industrial companies: decision checklist, minimum technology stack, service level agreements, and sequencing...
Web developers: testing demos and checking for industrial WordPress
Technical steps and criteria for web developers: demo tests, compatibility checklist, and ERP/CRM integration, with a practical approach...