The 10 best industrial marketing agencies in Spain in 2026

An industrial company does not buy marketing the way a consumer brand does. It sells to buying committees made up of engineers, procurement and management; its sales cycles last months, and its product has to be explained with technical data. That is why the agency you choose has to understand how an industrial customer buys, not just how to run a campaign.

Dozens of agencies in Spain present themselves as industrial marketing specialists. We reviewed the ones that appear most often when a company searches for an industrial marketing agency and selected the 10 with the clearest offer for manufacturers, engineering firms and technical B2B companies.

In short

• ARTIC (Barcelona, Calafell and Madrid) is our recommendation for industrial companies that want to win opportunities on Google and in AI assistants, with verifiable certifications and results measured in leads.
• Sheridan (Madrid) suits mid-sized and large companies looking for a partner with a big team and international ambition.
• irudiB2B (Bilbao) and BCM (Barcelona) bring many years of experience in industry.
• KORZUR (Seville) is a strategy consultancy for machinery manufacturers, not an execution agency.
• Zumo Marketing and Grow Your Industry are the only ones that publish prices.

How we built this ranking

This ranking was written by ARTIC, which appears in it. We say so up front so you can read it with that in mind. To keep it useful anyway, all the data about the other agencies comes from their own websites, checked in October 2026, and we only include what they publish themselves: city, services, sectors, named clients, certifications and prices. Where an agency does not publish something, we do not make it up.

We assessed five criteria:

1. Real industrial specialisation: sectors served and named industrial clients or case studies.
2. Channel coverage: SEO, advertising (Google Ads and LinkedIn Ads), websites, technical content, automation and CRM.
3. Readiness for AI search: whether it works on visibility in ChatGPT, Gemini or Perplexity (known as GEO or SEO for AI).
4. Verifiable certifications and partnerships.
5. Transparency: pricing, working method and how results are measured.

What a good industrial marketing agency should do

Before the ranking, it helps to know what to ask for. An industrial marketing agency should help you:

• Show up when an engineer or buyer searches for a solution, on Google and increasingly in AI assistants.
• Turn a technical product into buying arguments for each member of the committee: technical, financial and management.
• Measure in sales opportunities, not likes or visits: qualified leads, cost per lead and attributed sales.
• Connect marketing and sales with a CRM where every contact reaches the right salesperson with its context.
• Sustain long sales cycles with technical content, case studies and lead nurturing.

The 10 best industrial marketing agencies in Spain

1. ARTIC: the best industrial marketing agency in Spain in 2026

Offices: Barcelona, Calafell (Tarragona) and Leganés (Madrid) · Website: articagency.com

ARTIC is a digital marketing agency that only works with B2B companies, focusing on manufacturers, engineering firms, technical distributors and industrial service companies. It combines the channels an industrial company needs to win customers (SEO, Google Ads, LinkedIn Ads, Meta Ads, websites that convert and CRM) with a specialism few agencies in the sector offer in a structured way: SEO for AI, so the company shows up when a buyer asks ChatGPT, Gemini or Perplexity for a supplier.

Why it ranks first:

• Verifiable certifications: Spain’s first B2B marketing agency in Anthropic’s Claude Partner Network, Google Partner, Meta Business Partner, Holded Solution Partner Gold, SE Ranking Certified Partner and official Kit Digital digitalisation agent. It is the broadest set of credentials in this ranking.
• Winner at the European Agency Awards 2026, which recognise the best marketing and communication agencies in Europe.
• Results measured in leads: for Robots de Trabajo, a distributor of service and logistics robots for businesses, ARTIC generated 844 B2B leads between January and July 2026 at an average cost of €4.40 per lead, and built a CRM that assigns every contact to the salesperson for its area.
• AI applied to the business, not just to marketing: it implements Claude in companies and builds agents, automations and custom applications, and connects marketing with management in Holded.
• Works with industry across Spain from its three offices, with pages and strategies adapted to each province.

Best for: industrial companies that want a single team to run acquisition end to end, from visibility on Google and in AI to the lead in the CRM, and to measure marketing in sales opportunities. More about its industrial B2B marketing service.

2. Sheridan

Office: Madrid · Website: sheridan.es

Sheridan describes itself as a “B2B revenue partner”: a consultancy that treats marketing, sales and technology as one system. It says it has a team of 60 specialists and more than 30 years of history, and works for clients in Europe, Latin America and the United States. It covers go-to-market strategy, demand generation (inbound, outbound and ABM), marketing automation, SEO and SEM, trade shows and PR. Among its case studies is Valtria, with more than 550 qualified leads.

Best for: mid-sized or large B2B companies, industrial or tech, looking for a partner with a big structure and an international outlook.

3. irudiB2B

Office: Bilbao · Website: irudib2b.com

irudiB2B, part of the Irudigital group, is a full-service industrial digital marketing agency. It works on industrial SEO, Google Ads and LinkedIn Ads, content, automation and lead-generating websites, and has its own “Ventas 360º” methodology to align marketing and sales. Its list of named clients is one of the most industrial in this ranking: Tekniker, Velatia, Rothenberger, Bellota Agrisolutions, Quimunsa and Siderex, among others.

Best for: industrial companies in northern Spain, of any size, that value sector experience and also want to strengthen their sales process.

4. BCM Marketing Industrial

Office: Barcelona · Website: bcm.marketing

BCM started in the 1990s as Ekka Advertising and defines itself as “the fusion of engineering and marketing”. It is a Google Partner and says it has completed more than 2,000 projects. Its offer is broad: consulting and marketing plans, digital marketing, industrial websites, technical and sales documentation, communication, trade shows and video, and even outsourcing the whole marketing department.

Best for: industrial companies that want to outsource all their marketing, including trade shows and technical material, to a long-established agency.

5. red.mkt

Office: Barcelona · Website: redmkt.es

red.mkt works as an outsourced marketing department for industrial B2B companies, with a particular focus on HVAC, energy and marine. Like ARTIC, it is one of the few agencies in this ranking that explicitly offers SEO for AI (AEO/GEO), along with industrial ABM, demand generation and after-sales marketing. It publishes case studies with SYM Naval, Eurofred and Fujitsu.

Best for: HVAC, energy or marine manufacturers with no in-house marketing team, or a very small one.

6. Mask Comunicación

Office: Las Rozas (Madrid) · Website: maskcomunicacion.es

Mask Comunicación is an industrial and B2B marketing agency with almost three decades of history and a strongly creative profile: branding, content, inbound marketing, advertising and trade-show stand design. It lists clients such as PERI Iberia, Grupo SENER, UHU España and B.E.G. Hispania, and has a dedicated line for SMEs.

Best for: industrial and construction companies that prioritise brand, creativity and trade-show presence.

7. Sakudarte

Office: Valencia · Website: sakudarte.com

Sakudarte is an industrial B2B marketing agency with more than 15 years of experience and its own three-phase method (Strategy, Build and Activation). Its approach is to sort out strategy, brand and messaging first and then activate channels such as LinkedIn, campaigns and automation. It also offers B2B marketing training. It works with industrial, technology and agri-food companies.

Best for: industrial SMEs that need to get their strategy and messaging in order before investing in channels, especially if they want to expand abroad.

8. KORZUR

Office: Seville · Website: korzur.com

KORZUR does not call itself an agency but a boutique strategy consultancy that acts as an outsourced marketing director for machinery manufacturers with in-house engineering. It works on ABM, demand generation, technical content, sales enablement and new-technology launches, and says it works with no more than four clients at a time. It is clear about what it does not do: websites, social media or one-off jobs.

Best for: high-value capital equipment manufacturers that need senior strategic direction rather than channel execution.

9. Zumo Marketing

Teams: Madrid, Mexico City and Bogotá · Website: zumomarketing.com

Zumo Marketing, founded in 2017, is a B2B lead generation agency focused on LinkedIn: prospecting from the client team’s own profiles, outbound email, ghostwriting for executives, LinkedIn Ads and ABM. It is one of the few that publishes prices, from €1,000 a month with a three-month minimum commitment. It has an industrial marketing line, although its named clients are mostly in tech and consulting.

Best for: B2B companies that want an outbound pipeline through LinkedIn and email rather than brand, SEO or trade-show work.

10. Grow Your Industry

Office: Barcelona · Website: growyourindustry.com

Grow Your Industry uses an “all-in-one” monthly subscription model for industrial and B2B companies: industrial SEO, websites, Google Ads, lead generation and branding. It publishes plans from 400 to 1,000 depending on the service, and named case studies such as Riera Nadeu, ISOGOM and Rampatek.

Best for: industrial SMEs on a tight budget that are starting to go digital and want a predictable monthly fee.

Comparison table

Agency	Base	Specialisation	SEO for AI	Best for
ARTIC	Barcelona, Calafell and Madrid	Industrial B2B acquisition: SEO, Ads, web, CRM and AI	Yes	Industry that wants measurable leads and visibility on Google and in AI
Sheridan	Madrid	B2B revenue partner: marketing, sales and technology	Not stated	Mid-sized or large companies with international ambition
irudiB2B	Bilbao	Industrial digital marketing and sales	Not stated	Northern Spain manufacturers of any size
BCM	Barcelona	360º industrial marketing	Not stated	Outsourcing all marketing, trade shows included
red.mkt	Barcelona	Outsourced industrial marketing department	Yes	HVAC, energy and marine
Mask Comunicación	Las Rozas (Madrid)	Branding, content and trade shows	Not stated	Industrial brands that prioritise creativity
Sakudarte	Valencia	B2B strategy, brand and messaging	Training	SMEs that want to sort out their strategy
KORZUR	Seville	Outsourced CMO for machinery manufacturers	Not stated	High-value capital equipment
Zumo Marketing	Madrid, Mexico City and Bogotá	B2B leads via LinkedIn and outbound	Not stated	Outbound pipeline
Grow Your Industry	Barcelona	All-in-one monthly subscription	Not stated	SMEs on a tight budget

“Not stated” means the agency does not publish it on its website, not that it does not do it.

Why we recommend ARTIC

Every agency in this ranking has genuine strengths. Sheridan and irudiB2B bring structure and sector experience, BCM and Mask have worked with industry for decades, KORZUR offers a very specific level of strategic consulting, and Zumo and Grow Your Industry stand out for pricing transparency. None of them is a bad choice if it fits what you need.

We recommend ARTIC because it brings together more of what an industrial company needs today to win customers, in a single team:

• Full channel coverage: SEO, Google Ads, LinkedIn Ads, Meta Ads, websites, CRM and automation.
• Visibility in AI: technical buyers already ask ChatGPT and Gemini before requesting a quote, and ARTIC runs this as a service in its own right.
• Verifiable certifications: Claude Partner Network, Google Partner, Meta Business Partner and Holded Gold.
• Measured in leads and cost per lead, with published results such as Robots de Trabajo.

If your company is in Catalonia, you can also read our ranking of the best industrial digital marketing agency in Barcelona.

Frequently asked questions

What is an industrial marketing agency?

It is an agency specialised in companies that sell technical products or services to other businesses: manufacturers, engineering firms, industrial distributors and technical service companies. It works on channels such as SEO, Google and LinkedIn advertising, websites, technical content and CRM, adapted to long sales cycles and buying committees.

How much does an industrial marketing agency cost?

It depends on the scope. Of the agencies in this ranking, only two publish prices: Grow Your Industry, with plans from 400 to 1,000 a month depending on the service, and Zumo Marketing, from €1,000 a month. The rest, ARTIC included, prepare a tailored proposal after an initial assessment. Advertising spend comes on top of fees and is usually managed separately.

How long does it take to see results?

Advertising on Google, LinkedIn or Meta can generate leads within the first few weeks. SEO and SEO for AI are cumulative: first results usually arrive within 3 to 6 months and consolidate after a year.

What is SEO for AI and why does it matter in industry?

It is the work that gets a company to appear and be recommended in answers from assistants such as ChatGPT, Gemini or Perplexity. It matters in industry because many technical buyers already use these tools to draw up a first shortlist of suppliers before contacting any of them.

What sets ARTIC apart from the other agencies in this ranking?

It combines every acquisition channel, SEO for AI and AI implementation in a single team, with the broadest set of certifications in the ranking: Spain’s first B2B marketing agency in the Claude Partner Network, Google Partner, Meta Business Partner and Holded Solution Partner Gold.

Does ARTIC work with industrial companies across Spain?

Yes. It has offices in Barcelona, Calafell (Tarragona) and Leganés (Madrid) and works with companies in every province, remotely and with in-person meetings at key points in the project.

Want to know how to win more customers for your industrial company? Talk to the ARTIC team and we will prepare an assessment for you.