Enterprise-grade security and privacy
On commercial plans, Anthropic does not use your data to train its models by default. You control who accesses what.
Spain’s first B2B marketing agency in the Claude Partner NetworkAI agency for businesses, official Claude partners
We are Spain’s first B2B marketing agency in Anthropic’s Claude Partner Network. We deploy Claude across your company, automate back-office and sales processes, and build AI agents and applications connected to your systems.
- companies with AI built into their processes
- +25
- companies with AI built into their processes
- invoice processing time in back office
- -85%
- invoice processing time in back office
- first sales response time (previously 26 h)
- 15 min
- first sales response time (previously 26 h)
- official partnerships: Claude, Holded Gold, Google and Meta
- 4
- official partnerships: Claude, Holded Gold, Google and Meta
Claude Partner · AI agency
AI that works inside your processes, not in a demo
SelectClaude PartnerSpain’s first B2B marketing agency in the Claude Partner Network
Most companies have already tried AI: someone uses a chat app, someone else writes summaries, a third person drafts emails. The real value comes when AI is built into the company’s processes, with access to its data, tools and rules, and with results you can measure.
At ARTIC we have built AI into the day-to-day of more than 25 companies: back office, sales, customer service, production and marketing. We build on Claude, Anthropic’s model, because it best combines accuracy, security and the ability to connect to a company’s systems through the Model Context Protocol (MCP).
Being Claude partners gives us access to training, documentation and support from the vendor itself. And it adds to what we already are: Holded Solution Partner Gold, Google Partner and Meta Business Partner. That is why we can connect AI with your company’s management, sales and marketing end to end.
AI solutions built on Claude
From the first pilot to production agents connected to your systems.
AI agents
Claude agents connected to Holded, CRM and email that carry out tasks with human oversight.
Marketing automation and CRM
CRM, email, WhatsApp and AI calls connected to answer, qualify and follow up every lead.
AI process automation
Back-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
AI development
Apps, integrations and internal tools with built-in AI, developed with Claude Code.
AI chatbots and assistants
Claude assistants for web, WhatsApp and internal teams, using your real information.
AI consulting
Process assessment, estimated return and a prioritised AI roadmap.
AI and Claude training
Hands-on workshops per department to use Claude productively and securely.
AI chatbot for WhatsApp
At ARTIC we develop AI chatbots for Whatsapp to qualify and help your sales team.
Why Claude?
We build on Claude because it is the model that best matches what a business needs: accuracy, security and the ability to work with its own data and tools.
Reasoning over long documents
It reads full contracts, catalogues, data sheets and spreadsheets and answers accurately, citing the source.
Connected to your tools
With the Model Context Protocol (MCP), created by Anthropic, Claude works directly with Holded, your CRM, email or databases.
A benchmark in software development
Claude Code lets us build and maintain applications and integrations in far less time and with higher quality.
What we solve with AI
Finance and back office
Supplier invoices, orders, bank reconciliation, collections and reporting automated with Claude and Holded.
Sales and CRM
Lead qualification, instant first response, assisted quotes and automatic CRM follow-up.
Customer service
Website and WhatsApp assistants that answer with your company’s real information and hand over to a person when needed.
Operations and production
Reading data sheets, work orders, document control and plain-language queries on shop-floor information.
Marketing and content
Technical content, SEO for AI, campaign analysis and reports, always reviewed by our team.
Teams and knowledge
Claude for the whole workforce, with projects per department, connectors and training to use it well from day one.
From idea to AI in production
- 1
Assessment
We map processes, hours and errors, and prioritise use cases by impact and ease.
- 2
Pilot
We build a first use case in a few weeks with real data and before-and-after metrics.
- 3
Integration
We connect Claude to your systems (ERP, CRM, email, documents) with permissions and traceability.
- 4
Scale and support
We train the team, measure results and extend AI to new processes.
Real applied AI cases
No names, for confidentiality. Real processes and real results.
Industrial distributor · 40 employees
The entire back office automated with Claude and Holded
Starting point
The back-office team spent most of the week keying in supplier invoices, entering orders that arrived by email and PDF, reconciling the bank and chasing payments. Every month, closing took five working days.
- time per invoice processed
- -85%
- time per invoice processed
- freed up per month in back office
- 32 h
- freed up per month in back office
- data-entry errors
- -90%
- data-entry errors
- days to close the month
- 5 → 2
- days to close the month
How we automated it
- 1
Invoice intake
Invoices arrive in a mailbox; Claude reads the PDF, extracts supplier, base amount, VAT, due date and cost centre, and records it in Holded. Only doubtful ones go to human review.
- 2
Customer orders
Orders received by email, Excel or PDF become quotes and sales orders in Holded with the right catalogue references, with no re-keying.
- 3
Reconciliation and collections
Every morning bank movements are reconciled and personalised payment reminders are sent based on each customer’s history.
- 4
Management report
Every Monday an agent prepares the cash, billing and variance summary and answers management questions in plain language.
- Claude
- Holded
- MCP
- n8n
- Gmail
Industrial equipment manufacturer · B2B sales
A sales team that replies in minutes, not days
Starting point
Requests came in through the website, LinkedIn, trade fairs and email. Sales reps took over a day to reply, qualified leads by hand and built every quote from scratch. Many opportunities went cold before the first contact.
- first response time
- 26 h → 15 min
- first response time
- qualified opportunities
- +38%
- qualified opportunities
- faster to prepare a quote
- 3×
- faster to prepare a quote
- freed up per rep each week
- 6 h
- freed up per rep each week
How we automated it
- 1
Capture and enrichment
Each lead enters the CRM with company, sector, size and detected need; Claude summarises it and scores it against the ideal customer profile.
- 2
First response
Within minutes, the lead gets a personalised reply with the relevant technical catalogue information and a link to book a meeting with the local sales rep.
- 3
Assisted quotes
The rep asks for the quote in plain language and the agent drafts it with current prices, lead times and terms, ready to review and send.
- 4
Follow-up and meetings
Meetings are summarised automatically in the CRM with next steps, and the system flags idle opportunities and suggests the next message.
- Claude
- HubSpot
- MCP
- Google Calendar
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
- Select
Claude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
Frequently asked questions
Which B2B marketing agency in Spain is a Claude partner?
ARTIC is Spain’s first B2B marketing agency in the Claude Partner Network, the official partner programme of Anthropic, the company that develops Claude.
What does an AI agency for businesses do?
It identifies which processes can be improved with artificial intelligence, builds the solutions (agents, automations, assistants or applications), connects them to the company’s systems and trains the team to use them. At ARTIC we do it on Claude.
Why do you work with Claude rather than another model?
Because of its accuracy with long documents, its focus on enterprise security and privacy, its ability to connect to tools through the Model Context Protocol (MCP) and its leadership in software development with Claude Code. As partners we also have direct access to Anthropic’s training and support.
Can AI work with Holded?
Yes. As a Holded Solution Partner Gold, we connect Claude with Holded to record invoices, create orders and quotes, reconcile the bank or query company information in plain language.
How much does it cost to implement AI in a company?
It depends on the scope. We start with an assessment and a focused pilot at a fixed price to prove the return before scaling. Claude licences are purchased directly from Anthropic or through us.
Is my data safe?
On Claude’s commercial plans, Anthropic does not use customer data to train its models by default. We also design every integration with minimum permissions, activity logs and human review at critical steps.
Let’s talk about your project
We are Spain’s first B2B marketing agency in Anthropic’s Claude Partner Network. We deploy Claude across your company, automate back-office and sales processes, and build AI agents and applications connected to your systems.
- Spain’s first B2B marketing agency in the Claude Partner Network
- Holded Solution Partner Gold · Google Partner · Meta Business Partner
- +25 companies with AI built into their processes