Process map
Key back-office, sales and operations processes, with hours, errors and bottlenecks.

Before buying tools, you need to know where the return is. We analyse your processes, quantify the time and errors that can be eliminated and deliver a prioritised, realistic and measurable AI roadmap.
AI consulting
Claude PartnerSpain’s first B2B marketing agency in the Claude Partner Network
The question is not what AI can do, but what it should do in your company. So we start with the business: how an order comes in, how a quote is prepared, how long it takes to close the month and where errors and delays pile up.
With that map we prioritise use cases by impact and ease, estimate the return of each one and propose the right solution: Claude for the team, an automation, an agent or custom development. No hype, and a first pilot to prove it.
Key back-office, sales and operations processes, with hours, errors and bottlenecks.
What to automate first, based on impact, effort and risk.
Hours recovered, errors avoided and the cost of each solution.
Phases, timelines, owners and metrics to go from pilot to company-wide.
Data, privacy and human oversight policies tailored to your company.
A first use case ready to build in a few weeks.
With management and each department involved.
Processes, data, current tools and constraints.
Impact and effort matrix with estimated return.
Roadmap and pilot proposal to management.
No names, for confidentiality. Real processes and real results.
Starting point
The back-office team spent most of the week keying in supplier invoices, entering orders that arrived by email and PDF, reconciling the bank and chasing payments. Every month, closing took five working days.
How we automated it
Invoices arrive in a mailbox; Claude reads the PDF, extracts supplier, base amount, VAT, due date and cost centre, and records it in Holded. Only doubtful ones go to human review.
Orders received by email, Excel or PDF become quotes and sales orders in Holded with the right catalogue references, with no re-keying.
Every morning bank movements are reconciled and personalised payment reminders are sent based on each customer’s history.
Every Monday an agent prepares the cash, billing and variance summary and answers management questions in plain language.
Partners
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldGold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Certified Google Ads specialists with access to official Google support and training.
Member
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
For a small or mid-sized company, two to four weeks, depending on the number of departments and processes analysed.
No. Part of the work is identifying what data exists, where it is and what is needed for AI to work well.
You can execute the roadmap with your team or with us. We usually start with the highest-return pilot.
Yes. It is our speciality: back office, technical sales, documentation, quality and customer service in industrial and B2B companies.
Claude Team and Enterprise deployment with projects, connectors, security and training.
Back-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
Hands-on workshops per department to use Claude productively and securely.
Before buying tools, you need to know where the return is. We analyse your processes, quantify the time and errors that can be eliminated and deliver a prioritised, realistic and measurable AI roadmap.