B2B Marketing Blog
Strategy, vision, and digital direction: B2B marketing industry news
Fortnightly reviews and the monthly SEO maintenance checklist
How we run 15‑minute fortnightly hygiene reviews and the monthly SEO maintenance checklist, with a practical list your team can adopt right away.
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Meta ships Graph API and Marketing API v27: what changes
On 4 November 2026 Meta launched Graph API and Marketing API v27 with defaults, deprecations and retirements. See the B2B checklist to keep ads and data working.
How we run monthly sprints for every B2B client
How we organise monthly sprints: objectives, hours per discipline, tasks created in ARTIC CORE and executed in ClickUp, fixed reviews and KPI meetings for impact.
AEAT e-Office certificate renewal: what to check
On 16/11/2026 Spain’s AEAT renews the e-Office certificate. Regular users: no change. Custom integrations must trust the new certification chain.
Google backs shared AI training control in robots.txt
On 30 October 2026, Google announced plans to support a shared robots.txt control for AI training preferences via IETF AIPREF. What changes and next steps.
Companies in Murcia: data and how to sell to them
Murcia (Spain) has 93,956 companies in 2025 (+1.6%). See sizes, sectors and areas, and the B2B channels that work to sell to them, with examples.
Companies with a website in Spain: data and B2B must-haves
In 2025, 83.4% of Spanish companies (10+ employees) have a website vs 79.0% in the EU. Functions offered and what a B2B site needs to generate leads.
Kickoff with a new client: listen first, propose later
How we handle the first meeting with a B2B client: client talks 80%, no proposals, a clear agenda, and 48‑hour deliverables. Practical guide and checklist.
Companies in Málaga: data and how to sell B2B
DIRCE 2025: Málaga has 142,401 active companies (+4.1%). Sizes, sectors and zones. How to win B2B with SEO, Local SEO, Google/LinkedIn Ads and a site that converts.
Anthropic donates Agent Skills to the AAIF
On 22 October 2026 Anthropic donated Agent Skills to the Agentic AI Foundation. What it is and how to prepare your B2B web and APIs for AI agents.
Companies in Seville: 2025 data and how to sell B2B
2025 snapshot of companies in Seville: 121,706 active (+1.5%). Where B2B demand sits, key sectors and zones, and which channels work to sell to them.
php2shell PHP vulnerability: ARTIC-hosted sites protected
On 21 October 2026, two critical PHP flaws (php2shell) were disclosed. Who is affected, how to check, what ARTIC did, and what any PHP/WordPress site should do now.