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GEO on top of SEO: what changes, what doesn’t, and our first checks
How we layer GEO (Generative Engine Optimisation) over SEO: what changes, what stays the same, and first checks to earn citations in ChatGPT and Google.
Google’s November 2026 core update: what B2B should do now
On 10 November 2026 Google released a global core update. Rollout may take up to two weeks. What B2B sites should review and how to prioritise fixes.
Fortnightly reviews and the monthly SEO maintenance checklist
How we run 15‑minute fortnightly hygiene reviews and the monthly SEO maintenance checklist, with a practical list your team can adopt right away.
Meta ships Graph API and Marketing API v27: what changes
On 4 November 2026 Meta launched Graph API and Marketing API v27 with defaults, deprecations and retirements. See the B2B checklist to keep ads and data working.
How we run monthly sprints for every B2B client
How we organise monthly sprints: objectives, hours per discipline, tasks created in ARTIC CORE and executed in ClickUp, fixed reviews and KPI meetings for impact.
Google backs shared AI training control in robots.txt
On 30 October 2026, Google announced plans to support a shared robots.txt control for AI training preferences via IETF AIPREF. What changes and next steps.
Kickoff with a new client: listen first, propose later
How we handle the first meeting with a B2B client: client talks 80%, no proposals, a clear agenda, and 48‑hour deliverables. Practical guide and checklist.
Anthropic donates Agent Skills to the AAIF
On 22 October 2026 Anthropic donated Agent Skills to the Agentic AI Foundation. What it is and how to prepare your B2B web and APIs for AI agents.
php2shell PHP vulnerability: ARTIC-hosted sites protected
On 21 October 2026, two critical PHP flaws (php2shell) were disclosed. Who is affected, how to check, what ARTIC did, and what any PHP/WordPress site should do now.