Articles by Francesc
Track B2B Meta Ads to Sale: 5 Tactics and CRM/CAPI Connection
Five operational tactics to make Meta Ads perform in B2B: launch list, budget limits, and clear steps to integrate CRM and Conversions API.
When to invest in Google Ads and how to know if your business is ready
Discover when to invest in Google Ads, what your business should have before activating campaigns, and how to turn clicks into real opportunities.
7 Steps to Industrial B2B Lead Nurturing: Cohorts and Metrics
Practical guide for industrial B2B teams: set up cohorts and triggers, apply scoring, and measure the nutrition rate to improve conversion.
LinkedIn Ads B2B: What to expect and how to launch your first campaign
Discover how to launch effective LinkedIn Ads B2B campaigns and capture qualified leads with proven strategies to maximize your ROI.
TikTok B2B: When it works and how to activate it in your strategy
Discover how TikTok can boost your B2B strategy and attract key decision-makers in seconds. Learn how to unlock its potential for your business.
B2B Marketing Agency Claude Partner | ARTIC, official partner of Anthropic
ARTIC is a Claude Partner B2B marketing agency, a member of Anthropic's Claude Partner Network, and a Google and Meta partner. Discover what this means, what it offers you, and how to verify if an agency is truly a partner.
Why SMEs need a digital partner to grow
SMEs need a digital partner to compete effectively and optimize resources. Discover how this support transforms their growth.
Instagram as a B2B sales channel for industrial assets
Discover how Instagram can transform B2B sales of industrial assets, shortening cycles and generating qualified leads.
Checklist for implementing business automation in SMEs
Discover how to implement business automation in SMEs. Use our checklist and assess your readiness in less than 60 days.
What is the cloud for small businesses: a practical guide
Discover what the cloud is for small businesses and how it can transform your business. Save costs and work from anywhere.
Urgency and scarcity marketing: a practical guide for B2B
Discover what urgency and scarcity marketing is and how to use it to increase your B2B conversion rate. Optimize your sales now!
Generate qualified leads and attract contacts that actually convert by
Learn how to generate qualified leads with a strategy that combines SEO, SEM, web and automation to attract contacts with higher intent.