Landing Page Agency

Because a landing page removes distractions and focuses on one offer and one action, aligned with the ad the user has just seen. The homepage has to cover the whole company, whereas the landing page answers exactly what that person was looking for, which usually means more enquiries for every paid visit.

A good B2B landing page needs a clear headline that speaks to the customer's problem, concrete benefits, trust signals such as case studies, logos or certifications, and a simple form. In B2B it also helps to offer something of value, such as a demo, an audit or a downloadable resource, to reduce friction on first contact.

Not always, but it is worth having one landing page per offer or customer segment. The more closely the page message matches the ad and the user's search, the better conversion tends to be and, in Google Ads, the better the ad quality. We work out with you how many versions make sense for your campaigns.

It is measured by conversion rate, cost per lead and the quality of the enquiries it generates. We set up conversions in Analytics, Google Ads and Meta to see which campaigns and ads bring in leads, and we analyse on-page behaviour to spot where users drop off and what is worth testing.

It depends on whether we start from an existing structure or design from scratch, the amount of content, integrations with your CRM or external tools, the number of versions or languages and whether A/B testing is included. We prepare a proposal tailored to the campaign you want to launch.

Because at ARTIC we design the landing page and manage the campaigns with the same business focus. We are a Google Partner, with more than €10M in ad spend managed, and a Meta Business Partner, so we know what a page needs for paid traffic to turn into qualified enquiries.