Success story · Physiotherapy clinic
Fisioterapia Reset: more patients and its own CRM instead of Doctoralia
A physiotherapy clinic specialising in diastasis, maxillofacial issues, tinnitus, vertigo and paediatrics. ARTIC has moved its patients from a third-party directory to the clinic’s own CRM and set up campaigns that fill the diary for less than €3 per contact.
- Client
- Fisioterapia Reset
- Industry
- Physiotherapy clinic
- Location
- Badalona and Barcelona
- With ARTIC since
- October 2025
- Website
- fisioterapiareset.com
- Meta Ads conversions in September 2026
- 87
- Meta Ads conversions in September 2026
- cost per conversion on Meta Ads that same month
- €2.85
- cost per conversion on Meta Ads that same month
- cost per lead for the Stop Diástasis campaign
- €2.77
- cost per lead for the Stop Diástasis campaign
- Google impressions (March and April 2026 vs. the previous period)
- +48%
- Google impressions (March and April 2026 vs. the previous period)
Starting point
The patients belonged to Doctoralia, not the clinic
Services
Fisioterapia Reset has a specialist team and very specific treatments, but its patient acquisition depended on Doctoralia: campaigns sent traffic to the directory, appointments and data stayed outside the clinic, and there was no way to know which ad brought in each patient.
With an advertising budget of €300 a month, every euro had to work. The goal was for the clinic to own its funnel: landing page, diary, follow-up and data.
Action plan
From a third-party directory to a funnel of its own
- 1
CRM and diary in GoHighLevel
Migration from Doctoralia to GoHighLevel: users per specialist, calendars per location, services and a “Patients | Booking and follow-up” pipeline with stages for first, second and third appointments.
- 2
Landing pages by treatment
The clinic’s own booking landing page and a dedicated one for Stop Diástasis. Since May 2026, Google campaigns no longer send traffic to Doctoralia but to the clinic’s landing page.
- 3
Meta Ads and Google Ads by speciality
Separate campaigns for diastasis, maxillofacial and general physiotherapy on Meta Ads, and Performance Max on Google.
- 4
Measurement without duplicates
GTM with conversion deduplication, UTM attribution on every CRM contact and export to Google Sheets for weekly tracking.
- 5
SEO and blog
Blog content by condition and optimisation of the treatment pages for local physiotherapy searches.
- Tools
- GoHighLevel (CRM y calendarios)
- Meta Ads
- Google Ads Performance Max
- Google Tag Manager
- GA4
- Google Search Console
- Google Sheets
Results
The diary fills up from the clinic’s own website
In September 2026 Meta Ads generated 87 conversions at a cost of €2.85 each. By campaign, Stop Diástasis reached €2.77 per lead and Maxillofacial delivered 21 conversions at €4.38, with weeks in October at €3.24.
Every contact now enters the clinic’s CRM with its source, its speciality and its appointment follow-up. Organically, March and April 2026 closed with 680 clicks (+10.6%), 34,000 impressions (+48%) and an average position of 8.7, 37% better than in the previous period.
Average Google position (Mar–Apr 2026 vs. previous period)
Before
13.8
+37%After
8.7
Google impressions
Before
22,900
+48%After
34,000
Organic clicks
Before
615
+10.6%After
680
GEO · ChatGPT · Gemini · AI Overviews
Google cites Reset when you ask about your symptoms
The blog articles answer real patient questions. A single one, about dizziness when moving your head, is the source Google’s AI cites in more than ten different searches.
- searches in which AI Overviews cites the clinic’s website
- 53
- searches in which AI Overviews cites the clinic’s website
- linked citations in AI answers in one month (from 37 to 63)
- +70%
- linked citations in AI answers in one month (from 37 to 63)
Source: SE Ranking AI Search (Spain), October vs September 2026. Engines: ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode.
Real searches where Google’s AI cites Fisioterapia Reset
- me mareo al mover la cabezaFisioterapia Reset
- mareos al levantarse o mover la cabezaFisioterapia Reset
- fisioterapia mandibularFisioterapia Reset
- fisioterapia atm barcelonaFisioterapia Reset
- fisioterapia dermato funcionalFisioterapia Reset
The website today
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
Why stop using Doctoralia as the main channel?
Because the patients, the data and the relationship stayed on a third-party platform. With its own CRM the clinic knows where each patient comes from, follows them up and does not pay for every contact it has already won with its own advertising.
How much does it cost to acquire a physiotherapy patient with Meta Ads?
At Fisioterapia Reset, in September 2026, the cost was €2.85 per conversion, with campaigns by speciality and a budget of around €300 a month.
What is GoHighLevel and what is it used for in a clinic?
It is a CRM with calendars, landing pages and automations. At Reset it manages the diary by specialist and location, the funnel from first to third appointment and notifications to the team.
Can you run health ads on Meta?
Yes, as long as you follow Meta’s health policies: no references to the user’s personal conditions, informative messaging and no promised results. We take this into account in every creative.
