Remarketing campaign agency
Remarketing campaign agency that wins back customers and increases your online sales. Start your strategy today!
In short
Remarketing is an advertising strategy that shows tailored ads to people who have already visited your website or engaged with your brand without converting. It is especially useful in B2B, where buying decisions are long and need several touchpoints. At ARTIC we build behaviour-based audiences and stage-specific messages to win back opportunities.
Run your numbers- Who it's for
- Sites with traffic and long sales cycles
- Channels
- Google, Meta, LinkedIn and YouTube
- How it's measured
- Recovered conversions and cost per lead
Advertising to re-impact your visitors
Second chances that convert
Remarketing is an advertising strategy that allows you to show personalized ads to users who have already visited your website or interacted with your brand, but have not converted.
Did someone visit your online store and not buy? Did someone reach the form and leave? With remarketing, you can re-engage those users with relevant ads that remind them of your product, offer a discount, or simply help them make a decision.
At ARTIC, we design effective remarketing campaigns on Google Ads, YouTube, Instagram, and Facebook. We create smart segmentation, engaging ads, and balanced frequency to capture leads without being intrusive.
This is how we work with remarketing at ARTIC
We start by installing the necessary tracking pixels (Google Ads, Meta, etc.) to collect data from users who visit your website. We create specific audiences based on user behavior: page views, products added, unsubmitted forms, and more.
We design ads with messages tailored to each stage of the funnel, from reminders to exclusive offers. We then schedule and optimize campaigns to show ads at the right time and place.
The result: higher returns, lower cost per conversion, and more customers who were already just a step away.
Installing tracking pixels
Creating custom audiences
Designing targeted ads
Multi-channel remarketing
Frequency and duration control
Other ARTIC services
Web maintenance
Is your website outdated or experiencing errors? We'll make sure it's up and running, secure, and up to date.
Holded Implementation
We'll help you get started with Holded from scratch: setup, structure, imports, and training so your business can get the most out of it from day one.
Meta Ads
Facebook, Instagram and WhatsApp campaigns run by a Meta Business Partner team.
Paid Media B2B Audit
Are you already advertising on Google but not seeing results? We analyze your campaigns, detect errors, and help you improve performance.
Data protection
Comply with current regulations and protect your website or online store. We take care of adapting your site to the LOPD-GDD and the GDPR.
Remarketing
Recover visitors who have already shown interest in your website. With remarketing, you turn lost clicks into real opportunities.
Holded Support
We're here to help you make Holded work the way you need. We answer questions, implement improvements, and adapt the system to your processes.
Keyword Research
The right words can make all the difference. We research the most profitable keywords to position your business where your customers are looking for you.
Ecommerce SEO
Is your online store not getting any organic visitors or sales? Optimize your ecommerce to appear on Google and sell more without relying on advertising.
Reels & Videos
We create videos that capture attention and bring your brand to life on Instagram, TikTok, or LinkedIn. More visibility, more connection.
What’s included?
- Installation and review of tags and pixels with consent management.
- Audiences based on pages viewed, forms started or time on site.
- Customer and CRM contact lists to exclude or re-engage.
- Ads tailored to each stage: reminder, social proof or offer.
- Frequency and duration caps to avoid audience fatigue.
- Reports with attributed conversions and improvement recommendations.
Who is it for?
- B2B companies with long decision cycles and several decision-makers.
- Ecommerce businesses with abandoned baskets or visits without purchase.
- Businesses that already get traffic but convert little of it.
It’s not for you if…
- Websites with very little traffic: building an audience comes first.
Estimate the sales remarketing recovers
Most visitors leave without buying or getting in touch. Estimate how many come back when reminded and what they are worth.
Editable assumption: it depends on cookie consent and the platforms.
Editable assumption.
Ad spend and fees not included. We define audiences and messages for each buying stage.
- Remarketing audience per month
- -
- Returning visits per month
- -
- Conversions recovered per year
- -
- Value recovered per year
- -
Related success stories
Frequently asked questions
Let's talk?Why does remarketing work so well in B2B?
Because in B2B almost nobody buys on the first visit: they compare suppliers, consult other decision-makers and take time to decide. Remarketing keeps your company present throughout that process with useful messages, such as case studies, datasheets or demo invitations, instead of losing contact after the first click.
Is remarketing compliant with cookie rules and GDPR?
Yes, as long as advertising cookies only fire with the user's consent and your privacy policy explains it. At ARTIC we configure tags with consent mode and a cookie management platform, so audiences are built in line with the regulations.
Which platforms can you run remarketing on?
The most common are Google Ads, across display, YouTube and search, Meta Ads on Facebook and Instagram, and LinkedIn Ads, which is very useful in B2B for re-engaging professional visitors. We choose channels based on where your audience spends time and how much traffic is available.
How do you stop ads from becoming annoying?
By capping how often one person sees the ads, setting a maximum duration for each audience, excluding people who have already converted and refreshing creatives regularly. That way remarketing keeps your brand front of mind without putting people off.
What does remarketing spend depend on?
Mainly on the size of your audiences, which comes down to your website traffic, plus the number of channels and creatives needed. Because it targets people who already know you, it usually needs less spend than a prospecting campaign. We propose a budget that fits your visit volume.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
Èlia Llenas
Account Manager & Paid Media at ARTIC
Who runs your campaigns
Èlia Llenas has been an Account Manager and Paid Media specialist at ARTIC since 2025, managing client accounts and their Google Ads and Meta Ads campaigns, as well as SEO and content. She combines creativity and data analysis to deliver measurable visibility, traffic and leads. She holds a degree in Advertising, Public Relations and Marketing from the University of Barcelona and is certified in Google Ads, Google Analytics and SE Ranking.
With the rest of the team
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