Keyword Research Agency
Find the best keywords with our Keyword Research agency. Contact us now!
In short
Keyword research is the process of identifying the searches your potential clients make and deciding which ones your website should target. It underpins any SEO or content strategy. At ARTIC we keep it business-focused: we prioritise keywords with commercial intent and organise them into a clear site architecture.
Run your numbers- Who it's for
- New sites, redesigns and SEO strategies
- Deliverables
- Prioritised list, clusters and architecture
- How it's measured
- Rankings and traffic for target keywords
Keyword research
We detect the searches with the greatest potential for your brand.
Keyword research is the foundation of any effective SEO strategy. It involves identifying the terms your potential customers use on Google to search for products or services like yours.
At ARTIC, we conduct in-depth keyword research, analyzing search volume, user intent, competition, and positioning opportunities.
It's not just about finding the most searched keywords, but also the ones that best fit your business and those that can generate the most qualified traffic and conversions.
We create keyword clusters organized by topic and objective (informational, transactional, local, etc.) and integrate them into your website, blog, landing pages, or campaigns.
In-depth and strategic analysis
For us, keyword research isn't just about using a tool and copying data. It's a strategic process:
- We interview your team to understand your business and your ideal client
- We thoroughly study your direct competitors on Google
- We analyze trends, seasonality and emerging searches
- We classify the words by intention (buy, learn, compare...)
- We create content maps and SEO opportunities
- We deliver a clear, actionable report tailored to your website.
We use tools like Semrush, Ahrefs, Google Trends, and the Google Ads Keyword Planner to make decisions based on real data.
Primary and secondary keyword analysis
Detecting niche opportunities
Keyword-based content strategy
Organization by search intentions
Report with clusters and SEO web architecture proposal
Other ARTIC services
International SEO
Do you want to position yourself in multiple countries or languages? With international SEO, we take your website to new markets in a strategic and organized way.
Meta Ads
Facebook, Instagram and WhatsApp campaigns run by a Meta Business Partner team.
WEB
We create functional, fast, and sales-oriented websites. From landing pages to e-commerce.
AEO
At ARTIC, we optimize your content so AI engines understand, cite, and recommend your brand.
Google Ads
Search, Performance Max, YouTube and Shopping campaigns run by a certified Google Partner team.
AI chatbots and assistants
Claude assistants for web, WhatsApp and internal teams, using your real information.
WordPress web design
We design and develop WordPress websites tailored to your business, optimized for SEO, fast, secure, and easy to manage.
AI process automation
Back-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
GEO
We enable artificial intelligence to recommend your business in local and contextual searches.
Backoffice
Control your business with a custom-built dashboard. All your information is centralized, accessible, and secure.
What’s included?
- Interview with your team to understand the business and ideal client.
- Analysis of volume, difficulty and intent for every relevant search.
- Review of the keywords your competitors rank for.
- Grouping keywords into topic clusters and by search intent.
- Proposed site architecture with a page assigned to each cluster.
- Identification of questions and conversational queries relevant to AI search.
- Actionable report with priorities for content and optimisation.
Who is it for?
- Companies building or redesigning a website that want it structured to rank.
- Marketing teams needing a data-driven content plan.
- B2B companies with technical products unsure how their buyers search for them.
- Businesses entering a new market or language.
Estimate your SEO traffic potential
See how many visits, leads and sales could come from ranking for the searches your customers make.
Editable assumption: it depends on position and search type.
Indicative estimate based on your figures. We will run the real numbers with the keywords in your industry.
- Organic visits per month
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- Leads per month
- -
- New customers per year
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- Potential yearly sales
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Free tool
Is your website ready for Google and AI?
A 100-point GEO audit in one minute: crawling, on-page SEO, structured data, Core Web Vitals and whether ChatGPT, Claude or Perplexity can read you.
Related success stories
Frequently asked questions
Let's talk?What is keyword research?
Keyword research is the analysis of the terms your audience uses on Google to look for products or services like yours. It helps you decide which pages to create, how to title them and which content to prioritise. At ARTIC we look beyond volume: we assess search intent and how well each keyword fits your business.
Why does search intent matter?
Search intent shows what the user wants to achieve: to learn, compare or buy. Ranking a service page for an informational search rarely generates enquiries, and the reverse is also true. That is why ARTIC classifies each keyword by intent and assigns it to the right type of page.
What is the difference between keyword research and a content strategy?
Keyword research is the study of searches, while a content strategy is the plan that decides what to publish, when and with what goal, based on that study. Without keyword research, content relies on guesswork. ARTIC delivers keyword research already linked to a proposed architecture and editorial priorities.
How often should keyword research be updated?
Keyword research should be revisited when your services change, you enter new markets or you notice shifts in how your audience searches, such as the rise of AI search. There is no single frequency: it depends on the pace of your sector. ARTIC reviews it as part of ongoing SEO to spot new opportunities.
Is keyword research useful for AI search?
Yes, keyword research is also useful for AI search, although it needs to be extended to full questions and conversational queries. Users ask ChatGPT or Gemini longer questions than they type into Google. ARTIC includes these queries in the research so your content also answers what people ask AI assistants.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
Albert Gómez
SEO, GEO and tracking at ARTIC
Who works on your SEO and AI visibility
Albert Gómez leads SEO, GEO and tracking at ARTIC: he works on clients' rankings on Google and in AI answers, and on measuring every lead with Google Tag Manager and GA4. He has worked in digital marketing since 2014: he was head of digital marketing at Ticnova (BEEP, PCBOX) and an SEO specialist at Prat Brands, BIGSEO and TQ Tecnol. He holds a postgraduate degree in Digital Marketing and E-commerce from EAE Business School.
With the rest of the team
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