SEO Agency for Ecommerce
Reach more customers with our ecommerce SEO agency. Optimize your store and sell more. Contact us now!
In short
Ecommerce SEO is the optimisation of an online shop so that its categories and products rank on Google and generate sales without paying per click. It is designed for stores with large catalogues and manufacturers selling online. At ARTIC we work on architecture, indexing and product pages to reduce reliance on paid advertising.
Run your numbers- Who it's for
- Online shops and manufacturers with catalogues
- Deliverables
- Audit, architecture and optimised product pages
- How it's measured
- Organic traffic, sales and revenue
SEO for online stores
More qualified traffic, more sales, less dependence on ads
SEO for ecommerce is a strategy that seeks to position your products, categories, and listings at the top of Google results to attract customers without having to pay per click.
Unlike other websites, an e-commerce site has hundreds or thousands of pages that need to be optimized: from titles to images, filters, descriptions, URLs, and navigation structure.
At ARTIC, we work on your online store's SEO strategically and technically. We analyze your catalog and your most profitable searches and optimize your site to attract organic traffic with purchase intent. Whether you work with WooCommerce, PrestaShop, or Shopify, we adapt the strategy to your platform.
This is how we improve your e-commerce SEO at ARTIC
Our process adapts to the size of your store and your industry. We begin with a specific ecommerce SEO audit, where we analyze:
- Category and product architecture
- The tiered keyword strategy (generic, transactional, branded)
- Technical errors that prevent crawling or indexing
- Duplicate content and filters that create unnecessary URLs
- Product sheets without content or without commercial intent
After this phase, we develop a tailored SEO strategy: we optimize the most important categories, help you improve your product listings, generate useful content for blogs or guides, and strengthen your authority with off-page SEO if needed.
We also advise you on how to keep your store optimized as it grows.
Specific audit for e-commerce
Category and product optimization
Transactional keyword strategy
Troubleshooting indexing and duplicate content
Continuous SEO consulting and support
Other ARTIC services
360 B2B Consulting
We serve as your marketing department, developing your overall business strategy with clear KPIs, weekly meetings, analysis, and action execution.
Google Ads
Search, Performance Max, YouTube and Shopping campaigns run by a certified Google Partner team.
AEO
At ARTIC, we optimize your content so AI engines understand, cite, and recommend your brand.
Data protection
Comply with current regulations and protect your website or online store. We take care of adapting your site to the LOPD-GDD and the GDPR.
SEO
We are experts in web positioning for service companies, brands and e-commerce
AI process automation
Back-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
International SEO
Do you want to position yourself in multiple countries or languages? With international SEO, we take your website to new markets in a strategic and organized way.
Network management
We create and manage your social media with strategy, design, and valuable content. You forget, your community grows.
Technical SEO
A poorly structured website doesn't rank. With our technical SEO service, we correct invisible errors that hinder your growth on Google.
Ecommerce SEO
Is your online store not getting any organic visitors or sales? Optimize your ecommerce to appear on Google and sell more without relying on advertising.
What’s included?
- SEO audit tailored to online shops and their platform.
- Review of category, subcategory and filter architecture.
- Indexing control for filters, pagination and duplicate URLs.
- Optimisation of titles, descriptions and images for categories and products.
- Product structured data for rich results.
- Transactional keyword strategy across each level of the catalogue.
- Tracking of organic traffic and the revenue it generates.
Who is it for?
- Online shops that depend too heavily on Google Ads or marketplaces.
- B2B manufacturers and distributors with an online catalogue of technical products.
- Ecommerce sites with thousands of URLs and indexing or duplication issues.
- Stores migrating platform that want to keep their traffic.
Estimate how much more your online store could sell
More traffic and a slightly better conversion rate multiply. Estimate the effect on your sales with your figures.
Editable assumption.
Editable assumption: relative improvement (from 1.5% to 1.7% is 15%).
Indicative estimate. We review your catalogue, analytics and product pages to pinpoint where the improvement lies.
- Current sales per month
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- Extra orders per month
- -
- Extra sales per month
- -
- Extra sales per year
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Free tool
Is your website ready for Google and AI?
A 100-point GEO audit in one minute: crawling, on-page SEO, structured data, Core Web Vitals and whether ChatGPT, Claude or Perplexity can read you.
Related success stories
Frequently asked questions
Let's talk?How does ecommerce SEO differ from SEO for a corporate website?
Ecommerce SEO differs because it manages hundreds or thousands of URLs, with filters, variants and pagination that can create duplicate content. Category pages usually have the most potential and need their own strategy. At ARTIC we prioritise architecture and indexing before optimising product pages one by one.
Which ecommerce platforms do you work with?
We work on SEO for the most common ecommerce platforms, including WooCommerce, Shopify and PrestaShop, among others. Each platform has its own technical limitations and strengths, so we adapt recommendations to what your shop allows. ARTIC can also coordinate with your developer to implement the changes.
How long does ecommerce SEO take to deliver results?
It depends on catalogue size, how competitive the sector is and the technical state of the shop. Fixing indexing or architecture issues can show results sooner, while ranking for competitive categories takes more sustained effort. ARTIC tracks progress continuously and adjusts priorities based on sales data.
What does the cost of ecommerce SEO depend on?
The cost depends on the number of products and categories, the platform, languages, competition and whether copywriting for product and category pages is included. A niche shop is very different from a catalogue of thousands of items. ARTIC reviews your shop and proposes a tailored scope.
Can SEO be combined with Google Shopping?
Yes, SEO and Google Shopping complement each other well: Shopping brings immediate sales and data on which products convert, while SEO consolidates that visibility without a cost per click. As a Google Partner, ARTIC manages both in a coordinated way so that campaigns and organic rankings do not compete with each other.
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
Albert Gómez
SEO, GEO and tracking at ARTIC
Who works on your SEO and AI visibility
Albert Gómez leads SEO, GEO and tracking at ARTIC: he works on clients' rankings on Google and in AI answers, and on measuring every lead with Google Tag Manager and GA4. He has worked in digital marketing since 2014: he was head of digital marketing at Ticnova (BEEP, PCBOX) and an SEO specialist at Prat Brands, BIGSEO and TQ Tecnol. He holds a postgraduate degree in Digital Marketing and E-commerce from EAE Business School.
With the rest of the team
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