Success story · Collectibles shop
Toy Finder: from no online shop to the Hot Wheels reference on Google
A Madrid shop selling Hot Wheels, scale model cars and trading cards. With Kit Digital, ARTIC built its online shop from scratch, and a year of SEO has made it the shop that Google and its AI cite when a collector asks.
- Client
- Toy Finder
- Industry
- Collectibles shop
- Location
- Madrid
- With ARTIC since
- January 2025
- Kit Digital
- Kit Digital project
- Website
- toyfinder.es
- estimated monthly organic visits: from 17 (May 2025) to 724 (Oct 2026)
- ×42
- estimated monthly organic visits: from 17 (May 2025) to 724 (Oct 2026)
- keywords in Google’s top 10 (13 in May 2025)
- 350
- keywords in Google’s top 10 (13 in May 2025)
- ranking keywords (2 in 2024, before the shop)
- 1,285
- ranking keywords (2 in 2024, before the shop)
- searches in which AI Overviews cites the shop
- 10
- searches in which AI Overviews cites the shop
Starting point
A collector with stock, but no online shop
Services
Toy Finder was born from Sergio Serrano’s passion for collecting: Hot Wheels, scale model cars from brands such as Greenlight and Mini GT, and sports trading cards. He had the product, but no online shop: in 2024 Google only found him for 2 keywords.
With funding from Spain’s Kit Digital grant programme (e-commerce and SEO solutions), the challenge was twofold: open an online shop that worked from day one and make it visible in a niche where collectors search for very specific models.
Action plan
From zero to the go-to shop
- 1
WooCommerce e-commerce
An online shop with a catalogue by brand, series and new arrivals, secure payment and shipping with Correos and GLS (e-commerce design).
- 2
Product pages that rank
Every model with its own optimised product page: exact name, series, year and the details collectors search for (e-commerce SEO).
- 3
A blog for collectors
Guides such as how to identify a Treasure Hunt or the difference between a TH and a Super Treasure Hunt, answering the niche’s real questions.
- 4
GEO
Structured content so that AI answers cite the shop as a source (GEO).
- 5
Maintenance and security
Maintenance, security and hosting managed by ARTIC.
- Tools
- WordPress
- WooCommerce
- Correos
- GLS
- Google Search Console
- SE Ranking
Results
A niche where Google and AI back it up
In May 2025, with the shop just opened, Toy Finder received around 17 organic visits a month. In October 2026 it receives 724, with 350 keywords in Google’s top 10 and more than 1,200 ranking.
And Google’s AI already uses it as a source: AI Overviews cites its guides and product pages in searches such as “diferencia entre hot wheels th y sth” (“difference between Hot Wheels TH and STH”) or “inno64”. After Kit Digital, the client renewed its maintenance and hosting with ARTIC.
Ranking keywords (2024 → Oct 2026)
Before
2
+1,283After
1,285
Keywords in the top 5 (May 2025 → Oct 2026)
Before
10
×16After
166
Organic visits per month (May 2025 → Oct 2026)
Before
17
×42After
724
Estimated monthly organic visits
Since the shop opened. SE Ranking estimate for Google Spain.
View the data
| Month | Value |
|---|---|
| May 25 | 17 |
| Jul 25 | 231 |
| Oct 25 | 221 |
| Jan 26 | 202 |
| Apr 26 | 216 |
| Jul 26 | 627 |
| Oct 26 | 724 |
Keywords in Google’s top 10
Searches in which the shop appears on the first page.
View the data
| Month | Value |
|---|---|
| May 25 | 13 |
| Jul 25 | 261 |
| Oct 25 | 222 |
| Jan 26 | 299 |
| Apr 26 | 312 |
| Jul 26 | 344 |
| Oct 26 | 350 |
GEO · ChatGPT · Gemini · AI Overviews
Google’s AI cites Toy Finder when a collector asks
The blog guides and product pages answer exactly what collectors are looking for, and AI Overviews uses them as a source.
- searches in which AI Overviews cites the shop
- 10
- searches in which AI Overviews cites the shop
- linked citations in AI answers per month
- 55
- linked citations in AI answers per month
Source: SE Ranking AI Search (Spain), October 2026. Traffic and keywords: SE Ranking, domain history (estimate).
Real searches where Google’s AI cites Toy Finder
- diferencia entre hot wheels th y sthToy Finder
- hot wheels sth como identificarlosToy Finder
- hot wheels huntingToy Finder
- inno64Toy Finder
- chevelle ss fast and furiousToy Finder
The website today
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
What can Kit Digital do for a shop?
At Toy Finder, Kit Digital covered building the e-commerce site and a year of SEO. ARTIC designed the shop, launched it and worked on its rankings.
How long does a new online shop take to rank?
Toy Finder went from 13 to 261 keywords in Google’s top 10 in two months, and to 350 in a year and a half, thanks to product pages and guides designed for its niche.
Why have a blog on an online shop?
Because it answers questions the product pages do not cover. Toy Finder’s guides are what Google’s AI cites as a source.
Does ARTIC maintain the shop after Kit Digital?
Yes, if the client wants it to. Toy Finder renewed its maintenance and hosting with ARTIC when Kit Digital ended.
