Success story · Sustainable toy shop
Mon Pettit Ó: a neighbourhood toy shop with an online shop to match
A toy shop specialising in respectful, sustainable and gender-neutral toys. ARTIC has redesigned its website as a complete ecommerce store, connected to the physical shop’s stock and ready to sell on Google and Meta.
- Client
- Mon Pettit Ó
- Industry
- Sustainable toy shop
- Location
- Vilanova i la Geltrú (Barcelona)
- With ARTIC since
- April 2026
- Website
- monpettito.com
- new online shop, custom designed and launched in July 2026
- WooCommerce
- new online shop, custom designed and launched in July 2026
- shopping experience and checkout improvements before launch
- +20
- shopping experience and checkout improvements before launch
- keywords it appears for on Google (October 2026)
- 2,700
- keywords it appears for on Google (October 2026)
- physical and online shop synced with StockAgile
- 1 stock
- physical and online shop synced with StockAgile
Starting point
A shop with soul that needed to sell online for real
Services
Mon Pettit Ó is a toy shop in Vilanova i la Geltrú with a carefully curated selection of respectful, sustainable and gender-neutral toys. Its previous website, “Family play from Vilanova i la Geltrú”, conveyed the brand but was not built to sell: limited category navigation, a checkout process that could be better and no connection to the shop’s inventory.
The challenge was to turn it into a complete ecommerce store without losing the shop’s personality, with up-to-date stock, reliable payments and the technical foundations for Google Shopping and Meta campaigns.
Action plan
Redesign, catalogue and connected selling
- 1
Design and catalogue architecture
A new WooCommerce and Elementor website with navigation by toy type, age, everyday life, books, brands and outlet (ecommerce design).
- 2
Synced stock
Integration with StockAgile so the physical and online shops share a single inventory and nothing is sold that is not available.
- 3
A checkout that converts
More than twenty user experience fixes before launch: Redsys payments, form fields, sticky menu, mobile version, outlet section and a welcome pop-up with a discount.
- 4
Abandoned cart recovery
Klaviyo connected to the shop to recover abandoned carts and keep customers up to date with new arrivals.
- 5
Ready for ads
Meta Pixel and a Google Merchant Center catalogue for Google Shopping and Meta campaigns, plus the domain and email migration.
- Tools
- WordPress
- WooCommerce
- Elementor
- StockAgile
- Klaviyo
- Redsys
- Meta Pixel
- Google Merchant Center
Results
From brand showcase to complete online shop
The new shop has been live since July 2026, with the catalogue organised by age and category, stock synced with the physical shop and a checkout reviewed point by point.
In October 2026 the website already appears for around 2,700 keywords on Google and is starting to be cited in AI answers. The technical foundations (pixel, product catalogue and cart recovery) now make it possible to scale sales with campaigns.
The website, before and after
Before
After
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
What has ARTIC done for Mon Pettit Ó?
A complete redesign of the website as a WooCommerce ecommerce store, stock integration with StockAgile, a checkout review, cart recovery with Klaviyo and the set-up of Meta Pixel and Google Merchant Center.
Can a physical shop’s stock be synced with the online shop?
Yes. At Mon Pettit Ó we connected WooCommerce to StockAgile, the shop’s management software, so both share a single inventory.
Is WooCommerce suitable for a small shop?
Yes: it is flexible, charges no commission on sales and can grow with stock, payment, email marketing and Google and Meta catalogue integrations.
How long does it take to launch an ecommerce store like this?
It depends on the catalogue and the integrations. In this case the project was designed in spring and the shop launched in July 2026.
