Success story · Industrial tools
Abujardar: an industrial website twice as fast and twice as visited
A specialist in bush hammers, plates and rollers for texturing stone and concrete, with over 40 years of experience and a website in three languages. ARTIC has optimised its website, its technical SEO and its measurement across all three languages.
- Client
- Abujardar
- Industry
- Industrial tools
- Location
- Madrid
- With ARTIC since
- July 2026
- Website
- abujardar.com
- PageSpeed score: from 32–44 to 72–77
- ×2
- PageSpeed score: from 32–44 to 72–77
- website visits from August to September 2026 (from 125 to 251)
- +101%
- website visits from August to September 2026 (from 125 to 251)
- Lighthouse performance score for the new website (staging environment)
- 90
- Lighthouse performance score for the new website (staging environment)
- languages measured end to end: Spanish, English and French
- 3
- languages measured end to end: Spanish, English and French
Starting point
A slow website in a sector where customers compare
Services
Abujardar sells professional tools to stone and concrete companies, in Spain and abroad. Its website took 5 or 6 seconds to load, with a heavy video on the homepage, accumulated plugins and a PageSpeed score between 32 and 44.
In addition, a phone validation error in the forms stopped some enquiries from coming through, and measurement did not distinguish between languages or conversions. For a technical product that buyers compare closely, every second and every form counts.
Action plan
Performance, technical SEO and measurement in three languages
- 1
Performance optimisation
LiteSpeed Cache configuration, lazy loading of the homepage video and a plugin clean-up (website optimisation).
- 2
Technical and international SEO
Redirects, a TranslatePress review and retranslation of content into English and French for the international market (international SEO).
- 3
Forms that convert
Forms unified and the phone validation error that was losing enquiries fixed.
- 4
Full measurement
GA4, Google Ads and Search Console in Spanish, English and French, with the generate_lead event on every form.
- 5
Content and competitors
SWOT analysis of the competition and new blog articles on bush hammering and texturing techniques.
- Tools
- WordPress
- LiteSpeed Cache
- TranslatePress (ES · EN · FR)
- GA4
- Google Tag Manager
- Google Search Console
- PageSpeed Insights
Results
Twice as fast and twice the visits
The PageSpeed score rose from 32–44 to 72–77, and the new website, in its staging environment, reaches 90 for performance and 100 for best practices in Lighthouse.
With a faster website and stronger content, visits doubled in a month: from 125 in August to 251 in September 2026. The forms now record every enquiry, by language and by source.
PageSpeed score
Before
32–44
×2After
72–77
Visits per month (Aug → Sep 2026)
Before
125
+101%After
251
Website visits
August and September 2026, after the performance optimisation.
View the data
| Month | Value |
|---|---|
| Aug | 125 |
| Sep | 251 |
The website today
Frequently asked questions
How much does website speed affect SEO?
Google uses page experience as a signal and, above all, a slow website loses visitors before it loads. At Abujardar, doubling the PageSpeed score coincided with visits doubling in a month.
What was done to speed up the website?
Caching with LiteSpeed, lazy loading of the homepage video and a plugin clean-up, without rebuilding the website from scratch.
How do you measure a multilingual website?
With GA4 and Search Console configured by language and a conversion event (generate_lead) on every form, so you know which market generates enquiries.
Does ARTIC work with industrial companies?
Yes, B2B and industrial marketing is our speciality: technical websites, product SEO, campaigns and CRM for manufacturers and distributors.
