Success story · Gourmet butcher
Gourmet Jorge: a neighbourhood butcher that sells across Madrid
A gourmet butcher with an online shop and delivery in Madrid. ARTIC redesigned its e-commerce site with Kit Digital, migrated it to its hosting and optimised it for Google: average organic traffic has grown 2.5×.
- Client
- Gourmet Jorge
- Industry
- Gourmet butcher
- Location
- Madrid
- With ARTIC since
- September 2025
- Kit Digital
- Kit Digital project
- Website
- gourmetjorge.com
- average organic traffic: from 626 to 1,537 visits a month (12 months before and after launch)
- +146%
- average organic traffic: from 626 to 1,537 visits a month (12 months before and after launch)
- estimated organic visits in October 2026, its best month
- 3,412
- estimated organic visits in October 2026, its best month
- keywords in Google’s top 10: from 185 to 371 in one year
- ×2
- keywords in Google’s top 10: from 185 to 371 in one year
- searches in which AI Overviews cites the shop
- 17
- searches in which AI Overviews cites the shop
Starting point
A great butcher with an online shop that did not do it justice
Services
Gourmet Jorge is a gourmet butcher in Madrid offering beef, pork, game and its own prepared products. It already sold online, but its shop, built by another agency, did not convey the quality of the product and was not designed for local delivery.
With the e-commerce solution from Spain’s Kit Digital grant programme, the goal was to redesign the shop, organise delivery logistics and rank it for searches for quality meat in Madrid.
Action plan
Redesign, logistics and local SEO
- 1
E-commerce redesign
A new shop in WooCommerce and Elementor, with categories by type of meat, a search bar and a video of the shop (e-commerce design).
- 2
Delivery in Madrid
Delivery limited to the city of Madrid with a minimum order of €80, clearly explained across the whole website.
- 3
Full migration
Domain, email and website migrated to ARTIC’s hosting.
- 4
Accessibility and contact
100% accessibility and a WhatsApp button to answer questions before purchase.
- 5
Local on-page SEO
Product pages and categories optimised for butcher and online meat searches in Madrid (e-commerce SEO).
- Tools
- WordPress
- WooCommerce
- Elementor
- Hostinger
- Google Search Console
Results
Twice the visibility on Google
The new shop has been live since 23 October 2025. In the following twelve months, average organic traffic was 1,537 visits a month, 146% more than in the previous twelve, with a record 3,412 in October 2026. The estimated value of that traffic rose from €119 to €316 a month.
Keywords in the top 10 have doubled, from 185 to 371, and Google’s AI cites the shop in 17 searches, from product pages to “mejor carnicería online Madrid” (“best online butcher Madrid”).
Average organic traffic per month (12 months before → after)
Before
626
+146%After
1,537
Estimated traffic value per month
Before
€119
×2.7After
€316
Keywords in the top 10 (Oct 2025 → Oct 2026)
Before
185
×2After
371
Keywords in Google’s top 10
Since the new shop launched (October 2025). Source: SE Ranking.
View the data
| Month | Value |
|---|---|
| Oct 25 | 185 |
| Jan 26 | 215 |
| Apr 26 | 233 |
| Jul 26 | 284 |
| Oct 26 | 371 |
GEO · ChatGPT · Gemini · AI Overviews
Google’s AI recommends Gourmet Jorge
When someone searches for the best online butcher in Madrid or a specific cut, AI Overviews cites the shop as a source.
- searches in which AI Overviews cites the shop
- 17
- searches in which AI Overviews cites the shop
- more linked citations in one month (from 30 to 38)
- +8
- more linked citations in one month (from 30 to 38)
Source: SE Ranking AI Search (Spain), October 2026. Traffic and keywords: SE Ranking, domain history (estimate).
Real searches where Google’s AI cites Gourmet Jorge
- mejor carniceria online madridGourmet Jorge
- local butcher near meGourmet Jorge
- chuleta ternera lechalGourmet Jorge
- filetes de tapillaGourmet Jorge
The website, before and after
Before
After
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
Can an online shop be redesigned with Kit Digital?
Yes. At Gourmet Jorge, the Kit Digital e-commerce solution covered the complete redesign of the shop.
Do you lose rankings when you change website?
Not if it is done properly. Here, average organic traffic grew 146% in the year after launch.
How is local delivery managed in an online shop?
By limiting shipping to the areas that can be served and setting a minimum order. At Gourmet Jorge, delivery within the city of Madrid from €80.
Does Google’s AI recommend shops?
Yes. AI Overviews cites Gourmet Jorge in 17 searches, including “mejor carnicería online Madrid”.
