At ARTIC we continue to move forward with a clear objective: to help our clients grow with increasingly comprehensive, efficient and business-oriented digital strategies.
Today we want to share an important milestone in our journey: the integration of Roicom (roicom.digital) within ARTIC, through a merger by absorption process that marks a turning point in our growth.
A strategic operation, not just growth
The incorporation of Roicom This isn't simply about expanding our team or client base. It's a strategic decision that allows us to strengthen key capabilities and solidify our position as a leading digital partner.
This operation has allowed us to:
- significantly expand the client portfolio
- incorporate specialized talent
- Strengthen key services with greater technical depth
But above all, it has allowed us to evolve as an organization.
Key reinforcement in paid media and ecommerce
One of the major impacts of this integration has been the strengthening of the paid media area, where Roicom had solid experience.
This allows us to offer more advanced, better optimized campaigns with a greater capacity for real impact on our clients' results.
Furthermore, we have significantly expanded our presence in the ecommerce field, incorporating new projects, specialized knowledge and a more complete view of the digital sales cycle.
In an increasingly competitive environment, this combination of performance and strategy is key.
Specialization in strategic sectors: construction, industrial and B2B
At the same time, at ARTIC we have strengthened our focus on sectors such as:
- construction
- real estate
- industry (B2B)
These sectors share a common characteristic: they require digital strategies that are much more complex than conventional ones.
We're talking about long decision-making processes, multiple stakeholders, qualified lead generation, and strong integration with the sales team.
Thanks to this integration, we are now better prepared to address these challenges with a much stronger value proposition.
Beyond marketing: integration with the sales process
One of the differentiating pillars of ARTIC is understanding marketing as a piece within the overall sales process.
That's why we don't just generate leads.
With the creation of our setter department, we accompany our clients throughout the entire process:
- opportunity capture
- initial contact
- lead validation
- commercial qualification
This approach allows us to ensure that the results do not remain mere metrics, but translate into real business opportunities.
Incorporation of talent and new capabilities
The integration of Roicom has also meant the addition of new profiles to the team, reinforcing key areas and bringing new ways of working.
This growth has been accompanied by the consolidation of new departments, especially in:
- process automation
- artificial intelligence
- conversion funnel optimization
Our goal is clear: to be more efficient, more strategic, and more helpful to our clients.
Growing without losing the essence
At ARTIC we are very clear that growth is not just about adding.
It's about improvement.
Therefore, this process has been carried out while maintaining our values:
- customer proximity
- results-oriented
- transparency
- team culture
We want to continue being an agile, committed agency with the ability to adapt to each project, even as we grow.
Looking to the future
The integration of Roicom is another step within a project with a long-term vision.
It allows us to face new challenges, access larger projects and continue evolving as an agency.
But above all, it brings us closer to our main goal: to become a real partner for our clients, accompanying them in their growth with strategy, technology and team.