Automotive and components
Approvals, technical sheets and visibility with Tier 1 and Tier 2 buyers: we position catalogues and production capabilities where purchasing teams search.
Spain’s first B2B marketing agency in the Claude Partner NetworkIndustrial marketing agency in Barcelona
We help manufacturers, engineering firms and industrial suppliers in Barcelona win sales opportunities on Google, in AI assistants and on LinkedIn, and automate sales and back-office processes with AI as official Claude partners.
Industrial marketing for Barcelona’s key sectors
Chemicals
Technical content, product sheets and application-based SEO to reach engineers and purchasing managers.
Pharma and healthcare
Rigorous, compliant communication with lead generation strategies for labs, distributors and suppliers.
Agri-food
Winning distributors, HORECA and importers with B2B catalogues, trade fairs and market-specific campaigns.
Logistics and transport
Local and service SEO, LinkedIn Ads to operations managers and quote-request landing pages.
Machinery and capital goods
Content for months-long sales cycles: comparisons, use cases, video and CRM-driven lead nurturing.
INE data
Barcelona's business landscape in figures
Official INE (DIRCE 2025) figures for Barcelona: how many companies and sizes, where B2B demand concentrates, and the channels that work to win clients.
What we do for industrial companies
Technical SEO
A poorly structured website doesn't rank. With our technical SEO service, we correct invisible errors that hinder your growth on Google.
GEO
We enable artificial intelligence to recommend your business in local and contextual searches.
Google Ads
Search, Performance Max, YouTube and Shopping campaigns run by a certified Google Partner team.
Corporate Website
We create corporate websites that reflect your brand and convert visits into real opportunities.
AI process automation
Back-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
Holded Implementation
We'll help you get started with Holded from scratch: setup, structure, imports, and training so your business can get the most out of it from day one.
Spain’s first B2B marketing agency in the Claude Partner NetworkArtificial intelligence for companies in Barcelona, with official Claude partners
We deploy Claude, automate back-office and sales processes and build agents connected to Holded, your CRM and your systems.
+25companies with AI built into their processes
- Claude for businessClaude Team and Enterprise deployment with projects, connectors, security and training.
- AI agentsClaude agents connected to Holded, CRM and email that carry out tasks with human oversight.
- AI process automationBack-office and sales processes automated with Claude, Holded, CRM and n8n or Make.
- AI developmentApps, integrations and internal tools with built-in AI, developed with Claude Code.
How we work with you
- 1
Audit
We review your website, your visibility on Google and in AI, and how clients reach you today.
- 2
Quarterly plan
We agree goals, channels and budget with you, and review them every quarter.
- 3
Sprints
We work in two-week cycles with concrete deliverables: content, campaigns, website improvements.
- 4
Measurable results
A monthly meeting with lead, opportunity and cost-per-client data, not vanity metrics.
Estimate the return of your B2B marketing
Enter your numbers to estimate how many opportunities and sales a digital lead generation strategy can create.
- Leads per month
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- Opportunities per month
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- New clients per year
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- Estimated yearly sales
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- Return on investment
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Indicative estimate. Real results depend on the industry, offer and sales capacity. We will run the numbers with your real data, no strings attached.
Get a real estimateSuccess stories in Barcelona
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Learning House: rebranding, web redesign and B2B lead generation
Mon Pettit Ó: web redesign and ecommerce
Clínica Dental Albiol: website, local SEO and GEO
Robots de Trabajo: B2B lead generation and an automated CRM
Nadal: Google Ads, local SEO and GEO for a winery
Sastrería Lasarga: SEO and Google Ads for a bespoke tailor
Website creation and SEO for Cervera Alumini i Vidre
Serra Immo: 360 Digital Marketing Strategy
Lola Barcelona: disruptive beauty with a 360º digital strategy
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
Member
Our office
- Get directions
Barcelona
Barcelona
Carrer del Cardenal Reig, 24
08028 BarcelonaTel. +34 93 049 68 32
5,0 · 35 reviews Google
ARTIC partner
Francesc Beumala
Founder, partner and CEO of ARTIC
Who is behind ARTIC
“An industrial company does not need more noise: it needs the right buyer to find it on Google and in AI, and a system that turns those visits into real opportunities.”
Francesc Beumala is the founder, partner and CEO of ARTIC, a B2B digital marketing agency specialised in industrial companies. A computer engineer, he has spent more than 15 years helping companies grow online: he was a senior developer and project manager at Gestinet and a digital marketing consultant and lead developer of Editions Lefebvre Sarrut’s European Magento stores. He leads the business and the agency’s technology area, with a focus on artificial intelligence applied to business, and designs SEO, SEO for AI, Paid Media and automation strategies for manufacturers, engineering firms and service companies. He hosts Negociem, an entrepreneurship podcast featuring founders and business leaders.
With the rest of the team
FAQ about industrial marketing in Barcelona
Do you have an office in Barcelona?
Yes. You can find us at Carrer del Cardenal Reig, 24, 08028 Barcelona (Barcelona).
How is industrial marketing different from general B2B marketing?
Industrial marketing deals with 3 to 18-month sales cycles, several technical decision-makers and complex products. It prioritises technical content, application-based SEO, visibility in AI, LinkedIn and a CRM that supports every opportunity until it closes.
How much does a industrial marketing agency cost?
It depends on the channels and scope. After a free audit we propose a plan with fixed monthly fees and a media budget you control. Use the calculator on this page to estimate your return.
How soon will I see results?
Paid campaigns generate leads from the first month. SEO and SEO for AI usually show solid results between months three and six, and keep compounding.
Do you work with automotive and components and chemicals companies?
Yes. Approvals, technical sheets and visibility with Tier 1 and Tier 2 buyers: we position catalogues and production capabilities where purchasing teams search.
What is SEO for AI or GEO?
It is optimising your company’s digital presence so ChatGPT, Gemini, Perplexity and Google AI Overviews cite and recommend you when a buyer asks for a supplier like you.
Tell us about your project
Answer a few questions and we will tell you whether and how we can help.
Industry in Barcelona: where your next client is
It is Catalonia’s largest industrial market, with automotive, chemical, pharmaceutical and food clusters across the metropolitan area, Vallès, Baix Llobregat and Penedès.
With industrial areas such as Zona Franca de Barcelona, Polígonos del Vallès, Martorell and Polígonos del Penedès, the province is home to companies that buy and sell with long cycles, several decision-makers and a lot of technical comparison. That is where an industrial marketing system makes the difference: the engineer or buyer finds you while researching and comes to you already convinced.
You can visit us at Carrer del Cardenal Reig, 24, 08028 Barcelona (Barcelona). We work in person and by video call, with a dedicated account manager.
Quarterly planning, two-week sprints and monthly results meetings with data on leads, opportunities and cost per client.
- Population
- 5.8 million
- Capital
- Barcelona
- Key industries
- Automotive and components, Chemicals, Pharma and healthcare
- Industrial areas
- Zona Franca de Barcelona · Polígonos del Vallès · Martorell · Polígonos del Penedès
- Main towns
- Barcelona · L'Hospitalet de Llobregat · Terrassa · Sabadell · Vilafranca del Penedès