Low brand visibility
A lot of work done and very little of it shown.
Industries
Marketing for engineering firms and technical services
We help engineering firms and technical offices showcase their experience, gain visibility in their market and generate project opportunities beyond their network of contacts.
Clients hire whoever proves their experience
An engineering firm sells knowledge and trust. The client (a contractor, a manufacturer, a public body, a developer) looks for someone who has already delivered projects like theirs, and wants to see it: references, project types, mastery of the regulations and an identifiable team.
Many engineering firms rely almost entirely on referrals and have a digital presence that doesn't reflect their level. When a new client looks them up or asks an AI tool, they find nothing that sets them apart.
The challenges we see in the sector
Reliance on personal networks
Few new opportunities beyond the usual clients.
Services that are hard to explain
Technical proposals clients don't understand without examples.
Talent
The website also has to attract engineers, not just clients.
What we do for your company
Website and project portfolio
Projects by type, sector and area, with real data and photos.
SEO by service and area
Pages that answer what developers, manufacturers and contractors search for.
GEO
Get AI tools to recommend you when someone looks for an engineering firm for their project.
Brand building for the firm and its partners, plus campaigns aimed at decision-makers in target sectors.
Google Ads
Project acquisition in strategic areas with cost per contact under control.
CRM
Tracking proposals and tenders with reminders and forecasting.
AI and automation for the sector
- Natural-language search across past projects, regulations and technical documentation.
- First drafts of project reports and proposals based on similar projects.
- Summaries of tender specifications with key requirements and deadlines.
- Automated timesheets and project invoicing with Holded.
What your customers search for
- industrial engineering firm for a warehouse project
- building services engineering company in Tarragona
- which engineering firm can prepare an activity license project?
- technical office for structural calculations
- engineering firm for industrial construction projects
Success stories in this industry
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
How does an engineering firm win clients?
Beyond referrals, with a website that shows real projects by type, SEO by service and area, a LinkedIn presence for both the firm and its partners, and campaigns in strategic areas.
What did you do for Engind?
Engind is an industrial engineering firm specializing in construction projects. It was starting from an almost non-existent digital presence; we worked on brand, website and lead generation to create opportunities in strategic areas.
Does an engineering firm need paid advertising?
Not always. For services with clear search demand (licenses, building services projects), Google Ads works well; for large projects, content, SEO and LinkedIn carry more weight.
How can we show projects and keep them confidential?
By describing the project type, the challenge and the solution without sensitive client data, or with the client's explicit permission.
Can AI help a technical office?
Yes: to search past projects, prepare draft proposals and reports, and summarize tender documents. Always reviewed by the technical team.
Other industries
All industriesLet’s talk about your company
Tell us what you sell and to whom, and we will propose a plan for your industry.