Local lead generation
You need to show up in every town where you work, not just the city where you're based.
Industries
Marketing for construction, materials and insulation companies
We help builders, materials manufacturers and installers, and architecture studios win projects from homeowners, developers and businesses in the areas where they work.
Projects searched on Google and decided on site
Construction has two kinds of buyers: the professional (developer, contractor, architect) looking for reliable suppliers and subcontractors, and the end customer looking for someone to handle their renovation, joinery or insulation. Both start by searching by area and by solution.
The winner is whoever shows up in their area, shows real projects and responds quickly to quote requests. And, increasingly, whoever gets recommended when someone asks an AI tool which insulation solution or which company suits a project.
The challenges we see in the sector
Little-known solutions
Materials or techniques (like spray-applied cork) that need explaining before they sell.
Quotes without follow-up
Many requests that aren't answered in time or never get followed up.
Websites without projects
Websites that don't show real work, which is what convinces people most.
What we do for your company
Local SEO
Pages by town and service, plus an optimized Google Business Profile.
Website with real projects
Project galleries, solutions explained and a two-step quote request.
Google Ads
Campaigns by service and area with cost per quote under control.
Meta Ads
Before-and-after project photos to reach homeowners in your area.
GEO
Content that explains your solution and that AI tools cite as a reference.
Holded
Quotes, progress certificates and invoicing per project, all in order.
AI and automation for the sector
- Automatic replies to every quote request, with questions to qualify the project.
- Follow-up reminders for quotes sent.
- First drafts of quotes from measurements and price lists.
- An assistant that answers questions about materials and solutions using your technical documentation.
What your customers search for
- spray cork for facades price
- aluminum and PVC joinery in Cervera
- what is the best insulation for an old house?
- architecture studio for a single-family home
- roof waterproofing company
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
How does a construction or renovation company win customers?
With local SEO for the towns where it works, a Google Business Profile with reviews, a website with real projects and campaigns by service and area. And by answering every quote request within minutes.
What cases do you have in the sector?
Suromira, insulation and waterproofing with spray-applied cork (redesigned website); RARDO Architects, where keywords in Google's top 5 multiplied by 2.6 and organic traffic grew 46% in the first year; and Cervera Alumini i Vidre, aluminum joinery with a new website and SEO.
Do Meta Ads work for construction companies?
Yes, for reaching homeowners in your area with before-and-after photos. For professionals and large projects, Google Ads, SEO and LinkedIn work better.
How do you explain a little-known material?
With content that compares it with the alternatives, explains its advantages, applications and approximate price, and answers common questions. That's exactly what customers search for and what AI tools cite.
Can you help us with business management?
Yes. We implement Holded for quotes, progress certificates and invoicing, connected to the website.
Other industries
All industriesLet’s talk about your company
Tell us what you sell and to whom, and we will propose a plan for your industry.