A very small audience
Few decision-makers, highly technical, at a small number of companies.
Industries
B2B pharmaceutical and life sciences marketing
We help consultancies, laboratories and suppliers in the pharmaceutical sector become the go-to name that quality, regulatory and operations managers find when they look for a partner.
A sector where trust has to be proven
In pharma, B2B services (regulatory consulting, validation, qualification, GMP, contract manufacturing) are hired by highly specialized profiles who aren't swayed by generic messages. They look for proven expertise: a supplier who explains regulations, processes and risks better than anyone.
That's why technical content is the main commercial asset. It's also what AI tools use to answer when someone asks who can help them with a validation or a dossier.
The challenges we see in the sector
Communication restrictions
Advertising regulations and client confidentiality that limit what you can say.
Long cycles
Projects decided over months, with several departments involved.
International market
Clients in several countries and searches in English.
What we do for your company
Technical and content SEO
Pages by service and regulation that answer quality and regulatory questions.
GEO
Get cited by AI Overviews, ChatGPT and Gemini for queries in your specialty.
LinkedIn Ads
Campaigns targeting quality, regulatory and operations roles at pharmaceutical companies.
International SEO
Content in English and other languages for European markets.
Nurturing
Email sequences with technical content throughout long decision cycles.
CRM
Tracking every opportunity and the contacts at each account.
AI and automation for the sector
- Natural-language search across procedures, regulations and internal documentation.
- First drafts of technical documentation, reviewed by your expert team.
- Summaries of regulatory changes for clients and for the blog.
- Triage of incoming inquiries by service and urgency.
What your customers search for
- GMP computerized system validation consulting
- pharmaceutical equipment qualification company
- who can help me with GMP Annex 1?
- pharmaceutical regulatory consultancy in Barcelona
- pharmaceutical quality assurance outsourcing
Success stories in this industry
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
What is B2B pharmaceutical marketing?
It's the marketing of companies that sell products or services to the pharmaceutical industry: consulting, validation, manufacturing, equipment or software. It's built on technical content, authority and long-term relationships.
What results have you achieved in the sector?
For Pharmaceutical Innovation, a B2B pharma consultancy, we multiplied ranking keywords by 4.6, and the website is cited by AI Overviews in searches for its services.
Can you advertise B2B pharmaceutical services?
Yes. The strictest restrictions apply to medicines aimed at patients; B2B services can be advertised, as long as you protect client confidentiality and follow each platform's policies.
Does LinkedIn work in pharma?
It's the most precise channel for reaching specific quality, regulatory or operations roles at companies in the sector, especially combined with technical content.
Do you work in English?
Yes. We run SEO and campaigns in English and other languages for clients selling across Europe.
Other industries
All industriesLet’s talk about your company
Tell us what you sell and to whom, and we will propose a plan for your industry.