Success story · B2B pharmaceutical consultancy
Pharmaceutical Innovation: SEO and GEO for a highly technical B2B niche
A pharmaceutical R&D consultancy: regulatory affairs, pharmacovigilance and product development. ARTIC works on its SEO and its visibility in AI search engines so that pharmaceutical companies looking for a partner can find it.
- Client
- Pharmaceutical Innovation Services
- Industry
- B2B pharmaceutical consultancy
- Location
- Madrid
- With ARTIC since
- August 2025
- Website
- pharmaceuticalinnovation.es
- ranking keywords: from 59 (Aug 2025) to 271 (Sep 2026)
- ×4.6
- ranking keywords: from 59 (Aug 2025) to 271 (Sep 2026)
- keywords in Google’s top 10: from 16 to 39
- +144%
- keywords in Google’s top 10: from 16 to 39
- page views from Google in September 2026 compared with August
- +88%
- page views from Google in September 2026 compared with August
- searches in which AI Overviews cites its website
- 7
- searches in which AI Overviews cites its website
Starting point
A highly specialised service with a very small audience
Services
Pharmaceutical Innovation Services supports laboratories with regulatory affairs, pharmacovigilance and product development. Its audience is small and highly technical, searches in English and Spanish and takes its time to decide.
When we started, in August 2025, the website appeared for only 59 keywords and for just 16 in the top 10. It needed to gain visibility in the searches its clients actually make, including in AI answers.
Action plan
Technical authority, one search at a time
- 1
B2B search research
Service terms in Spanish and English (regulatory affairs, pharmacovigilance, product development) and the questions technical teams ask.
- 2
On-page SEO
Optimisation of service pages, titles, headings and internal linking (on-page SEO).
- 3
Quarterly blog
Technical articles that answer specific industry questions and strengthen the website’s topical authority.
- 4
Authority and directories
Registration in Bing Webmaster Tools, industry directories such as Europages and quality links (off-page SEO).
- 5
GEO
Structured content so that AI Overviews, ChatGPT and Gemini cite the consultancy when people ask about its services (GEO).
- Tools
- Google Search Console
- GA4
- Bing Webmaster Tools
- SE Ranking
- WordPress (Divi)
Results
Visible where its clients search, including in AI
In just over a year the website has gone from 59 to 271 ranking keywords, with 39 in the top 10 (previously 16) and 28 in the top 5 (previously 15).
In September 2026 alone, organic clicks grew by 60% and page views from Google by 88% compared with the previous month, with sessions lasting twice as long. AI Overviews already cites the website when someone searches for “pharmacovigilance services” or “pharmaceutical product development”.
Ranking keywords (Aug 2025 → Sep 2026)
Before
59
×4.6After
271
Keywords in Google’s top 10
Before
16
+144%After
39
Average position (Aug → Sep 2026)
Before
34.9
+6.7 pos.After
28.2
GEO · ChatGPT · Gemini · AI Overviews
Google’s AI cites it when people search for its services
In such a technical niche, appearing as a source in AI answers is the best calling card: AI Overviews already cites the website in searches on regulatory affairs, pharmacovigilance and product development.
- searches in which AI Overviews cites the website
- 7
- searches in which AI Overviews cites the website
- linked citations in AI answers per month
- 12
- linked citations in AI answers per month
Source: SE Ranking AI Search (Spain), October 2026. Keywords: SE Ranking, domain history.
Real searches where Google’s AI cites Pharmaceutical Innovation
- regulatory affairs que hacenPharmaceutical Innovation Services
- pharmacovigilance servicesPharmaceutical Innovation Services
- pharmaceutical product developmentPharmaceutical Innovation Services
- innovation in drug developmentPharmaceutical Innovation Services
The website today
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
Does SEO work in such a technical B2B sector?
Yes: search volume is small but every search is worth a lot. At Pharmaceutical Innovation, ranking keywords multiplied by 4.6 in a year.
What is GEO and why does it matter to a consultancy?
It is optimisation so that AI assistants cite your brand. Technical teams already ask AI about suppliers; appearing as a source builds credibility.
Do you need to rebuild the website to improve SEO?
Not always. In this case we worked on the existing website: content, on-page optimisation, authority and structured data.
Can you rank in English and Spanish at the same time?
Yes, with content designed for each language and search. A good share of the searches cited by AI are in English.
