Price competition
Very similar offers where it's hard to stand out.
Industries
Marketing for energy and renewables companies
We help solar self-consumption installers, energy consultancies and efficiency companies win residential and business customers, explain their offer clearly and turn more quotes into installations.
A market with high demand and fierce competition
Solar self-consumption, batteries, EV charging points, contracted power optimization or LED lighting: the demand is there, but so are dozens of competitors with similar offers. Customers compare price, trust, lead times and after-sales service, and want to understand the savings before signing.
For businesses, the decision is more rational and based on return. For homeowners, trust and speed of response matter most. Either way, whoever explains best and responds first wins.
The challenges we see in the sector
Poorly qualified leads
Many requests that don't fit because of roof, consumption or area.
Explaining the savings
Customers who don't understand the return without a clear calculation.
Quote follow-up
Quotes sent that go cold without follow-up.
What we do for your company
Website with a savings calculator
Services explained and a calculator that qualifies the lead before the visit.
Local SEO
Pages by town and service, plus Google Business Profile.
Google Ads
Capturing people looking to install solar or EV charging in your area.
Meta Ads
Campaigns targeting homeowners and businesses in your area, with forms that qualify.
GEO
Content on savings, grants and technology that AI tools cite.
CRM and follow-up
Every quote with automatic follow-up by email and WhatsApp.
AI and automation for the sector
- Automatic lead qualification by consumption, roof type and area.
- AI calls to every new lead to book the technical visit.
- Reading electricity bills to prepare the savings study.
- Automatic quote follow-up with reminders and answers to questions.
What your customers search for
- solar panel installation for businesses in Mallorca
- how much can I save with solar and batteries
- which company installs EV chargers in a parking lot?
- energy consultancy to reduce electricity bills
- contracted power optimization for businesses
Success stories in this industry
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
How does a solar panel installer win customers?
With a website that explains the savings (ideally with a calculator), local SEO, Google and Meta campaigns that qualify by area and type of home or business, and fast follow-up on every quote.
What did you do for Energía GDG?
Energía GDG is an energy consultancy in the Balearic Islands with more than 25 years of experience. We redesigned its corporate website to showcase all its services and improve lead generation.
How do you avoid leads that don't fit?
By asking in the form or calculator what determines fit (area, roof type, consumption) and letting the CRM prioritize the ones that qualify.
Do Meta Ads work for solar self-consumption?
Yes, for reaching homeowners in your area. With well-designed forms and fast follow-up, it's one of the most profitable channels in the sector.
Do AI tools recommend installers?
Yes, more and more people ask ChatGPT or Google about solar companies in their area. The ones that show up have clear content, reviews and a well-built local presence.
Other industries
All industriesLet’s talk about your company
Tell us what you sell and to whom, and we will propose a plan for your industry.