A market still being educated
Many companies don't know their problem has a robotic solution, or what it costs.
Industries
Marketing for automation and robotics companies
We help the companies that could automate with your robots find you, understand the return and request a demo, with a lead generation system and a CRM that routes every lead to the right sales rep.
Selling automation means selling change
Whoever buys a collaborative robot, an autonomous floor scrubber or an automation cell isn't buying a machine: they're buying fewer hours of repetitive work, less sick leave and more productivity. Before deciding, they want to see the robot working in a case similar to theirs and understand the return.
It's a technical, high-ticket sale, with decision-makers in operations, finance and management. That's why it pairs so well with video ads of the product in action, content that answers questions about return and implementation, and a CRM that carries the opportunity all the way to the demo.
The challenges we see in the sector
Uneven lead quality
Curious contacts mixed with companies that can actually buy, with no way to tell them apart.
Territory-based sales teams
Distributors with reps by territory who need to receive their leads instantly.
Competition from big brands
Manufacturers with large budgets that dominate generic searches.
What we do for your company
Meta Ads with product video
Creatives showing the robot solving a real problem, and forms that qualify.
Google Ads and Performance Max
Capturing people already searching for robots or automation, optimized by area.
LinkedIn Ads
Reaching operations and plant directors in target industries.
CRM with automatic routing
Every lead with its source, assigned to the rep for its area within the same minute.
SEO and application blog
Content on uses, return and implementation that captures product searches.
GEO
Get AI tools to recommend you when someone asks which robot they need.
AI and automation for the sector
- An ROI calculator on the website that qualifies the lead before the call.
- An agent that answers questions about models, capabilities and lead times using your documentation.
- Automatic AI calls to new leads to book the demo.
- A summary of each opportunity in the CRM for the sales rep before the visit.
What your customers search for
- industrial cleaning robot price
- collaborative robot for palletizing
- which autonomous robot can clean a logistics warehouse?
- service robot distributor in Barcelona
- how much does it cost to automate a packaging line
Success stories in this industry
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
How do you generate leads for a robotics company?
With ads that show the robot working in a real case, forms that ask for area, company type and need, and a CRM that instantly assigns each lead to the right rep. That's how we got Robots de Trabajo 844 B2B leads in seven months at an average of €4.40.
Do Meta Ads work for selling robots to businesses?
Yes. At Robots de Trabajo, Meta Ads generated the vast majority of leads, with a March to May 2026 stretch at €2.15 per lead, thanks to creatives showing the product in action.
What does the CRM do with each lead?
It receives the lead with the campaign data, reads the area and assigns it to the corresponding rep with an opportunity, a notification and an email. Leads from areas without coverage go to an expansion list.
Does SEO work in robotics?
Yes, especially with application content: which robot for each task, how much it costs, how it's implemented. At Robots de Trabajo the blog brings in 64% of organic clicks.
Do you work with integrators or only with distributors?
Both, and with manufacturers too. We adapt the plan depending on whether you sell a product, a turnkey project or a service.
Other industries
All industriesLet’s talk about your company
Tell us what you sell and to whom, and we will propose a plan for your industry.