Catalogs nobody can find
PDF datasheets or text-free pages that Google and AI tools can't read or compare.
Industries
Marketing for industrial machinery and maintenance companies
We help manufacturers, distributors and industrial maintenance companies get found by plant and maintenance managers when they look for a solution, and turn those searches into technical visits and quotes.
How machinery and maintenance are bought
Buying a machine, a professional tool or a maintenance contract is almost always triggered by an urgent need or a project: a breakdown, a line expansion, an audit. The technical lead researches on their own, compares datasheets and references, and only then asks two or three suppliers for a quote.
If your company doesn't show up in that research, on Google for the specific application or in ChatGPT's answer to “who repairs this type of equipment near me”, it doesn't make the shortlist. Our job is to get you on it, with the information the buyer needs to decide.
The challenges we see in the sector
Reliance on trade fairs and sales reps
Few new opportunities outside the usual customer base and the trade fair season.
Local service with limited reach
Maintenance companies that could cover more areas but don't show up outside their own city.
Leads without follow-up
Quote requests that arrive by email and get lost without a CRM to track them.
What we do for your company
SEO by application and product
Pages per machine, application and customer industry, with HTML datasheets Google can index.
Local SEO by service area
Landing pages by province or county for maintenance and repair services.
GEO: visibility in AI answers
Technical content that ChatGPT, Claude and Gemini cite when recommending suppliers.
High-intent Google Ads
Campaigns for product and breakdown searches, with cost per quote under control.
Industrial website
A fast, multilingual website built to drive quote and technical visit requests.
CRM and follow-up
Every request in the CRM, assigned to a technician or sales rep, with reminders.
AI and automation for the sector
- An assistant that answers technical questions using your manuals and datasheets, on the website or via WhatsApp.
- Automatic reading of orders and delivery notes, logged in Holded or your ERP.
- Triage of breakdown calls and assignment to the available technician.
- Quote generation from your price list and each customer's terms.
What your customers search for
- industrial maintenance company in Lleida
- pelletizing machinery supplier
- emergency industrial compressor repair
- which company does preventive maintenance on production lines?
- pneumatic bush hammering tools for concrete
Success stories in this industry
Partners
Official partners, not just users
Four partner programmes, each with its own validation process. Few agencies in Spain hold all four, and it shows in the access to training, support and product news on every platform.
PremierGoogle Premier Partner
Certified Google Ads specialists with access to official Google support and training.
SelectClaude Partner Network
Spain’s first B2B marketing agency in the Claude Partner Network, Anthropic’s official partner programme.
GoldHolded Solution Partner Gold
Gold-tier Solution Partner in Holded’s official directory: implementation, integration, training and support.
Member
ARTIC partner
Carles Munts
Partner and Chief Strategy Officer (CSO) of ARTIC
Who sets your account strategy
Carles Munts is a partner and ARTIC's Chief Strategy Officer (CSO), leading the agency alongside the CEO. He is responsible for service and clients: he sets the strategy for each account and makes sure the team's work turns into results. He founded Roicom, the digital marketing, technology and content consultancy from Vilafranca del Penedès that merged into ARTIC in 2026. Previously he was a media planner at Media Works and trade marketing manager at MediaCom, and co-founded GoodFarma.
With the rest of the team
Frequently asked questions
How does an industrial maintenance company win customers?
By combining local SEO for the areas it covers, Google Ads campaigns for urgent searches, a website that makes it easy to request a visit and a CRM that follows up on every request. Word of mouth still matters, but it now starts on Google and in AI tools.
Does SEO work for selling industrial machinery?
Yes, if you work by application and by problem, not just by product name. Engineers search for specific solutions and compare datasheets before getting in touch.
What cases do you have in the sector?
Rosinach Industrial, an industrial maintenance company in Lleida (new website in three languages and 47 province landing pages), and Abujardar, industrial tools, where we improved website speed and technical SEO.
Does LinkedIn work for selling machinery?
It works for reaching plant and maintenance directors at specific companies, especially on high-value projects. We combine it with Google Ads, which captures existing demand.
How long does it take to see results?
Google Ads brings in contacts from the first month. SEO and AI visibility start to show between the third and sixth month, and keep growing from there.
Other industries
All industriesLet’s talk about your company
Tell us what you sell and to whom, and we will propose a plan for your industry.