Sponsorship · Popular festival
ARTIC, sponsor of the Festa Major de Vilafranca
Since 2025 we have contributed to the Festa Major of Vilafranca del Penedès, the great Sant Fèlix festival that fills the streets with human towers, music and popular culture every late August.
- Relationship
- Sponsor
- Since
- May 2025
- Organisation
- Popular festival
- Region
- Vilafranca del Penedès
- Sponsors since 2025
- 2025
- Sponsors since 2025
- Editions sponsored: 2025 and 2026
- 2
- Editions sponsored: 2025 and 2026
- Days of festival, from 29 August to 2 September
- 5
- Days of festival, from 29 August to 2 September
- Diada de Sant Fèlix, one of the great human-tower days
- 30/8
- Diada de Sant Fèlix, one of the great human-tower days
What is the Festa Major de Vilafranca
The Festa Major of Vilafranca del Penedès is held from 29 August to 2 September in honour of Sant Fèlix. It is one of Catalonia’s most iconic popular festivals, with its procession of traditional figures, folk dances and the human-tower Diada on 30 August.
It is driven by the Fundació Festa Major de Vilafranca del Penedès together with the town council and local organisations.
Source: Turisme Vilafranca and Penedès Turisme.
Why we sponsor it
The Festa Major is when all of Vilafranca takes to the streets. For a company born in Penedès, supporting it is a way of caring for the culture that makes us who we are.
It also lets us share space with the other sponsoring companies, which are part of the region’s business community.
How we collaborate
- 1
Financial contribution
Since 2025 we have made an annual financial contribution to the Fundació Festa Major through a sponsorship agreement.
- 2
Presence at the festival
In 2025 we had a banner and our logo on stage, and celebrated it on social media with the colles and the town council.
- 3
Sponsors’ gathering
We take part in the sponsors’ event, a meeting point with the other companies that make the festival possible.
What we contribute
- Financial support for organising the festival.
- Promotion of the Festa Major on our social media.
What we get
- Brand visibility during Vilafranca’s most important festival.
- Relationships with the region’s sponsoring companies.
Frequently asked questions
Since when has ARTIC sponsored the Festa Major de Vilafranca?
Since 2025, with an annual financial contribution to the Fundació Festa Major.
When is the Festa Major de Vilafranca?
From 29 August to 2 September, with the Diada de Sant Fèlix on 30 August.
