Sponsorship · Popular culture · human towers
ARTIC, sponsor of Castellers de Vilafranca
We support the “colla verda” with what we do best: its website, its online shop and its digital communication. An in-kind sponsorship that goes a step further in 2026.
- Relationship
- Sponsor
- Since
- January 2025
- Organisation
- Popular culture · human towers
- Region
- Vilafranca del Penedès
- Managing the colla’s website since 2024
- 2024
- Managing the colla’s website since 2024
- In-kind sponsors since 2025
- 2025
- In-kind sponsors since 2025
- Collaboration agreement until the end of 2027
- 2027
- Collaboration agreement until the end of 2027
- Year the colla was founded
- 1948
- Year the colla was founded
Who are the Castellers de Vilafranca
The Castellers de Vilafranca, the “colla verda”, are one of the most successful human-tower teams. Founded in 1948, they are based at Cal Figarot in Vilafranca del Penedès, and in 2026 they won the 30th Tarragona Castells Competition.
Castells (human towers) were recognised by UNESCO as Intangible Cultural Heritage of Humanity in 2010.
Source: Castellers de Vilafranca (castellersdevilafranca.cat) and UNESCO.
Why we sponsor them
Vilafranca is our home and the Castellers are one of its hallmarks. Sponsoring them is a way of giving back to the region part of what it gives us.
And we do it by contributing what we know: technology and digital communication for an organisation built on the effort of hundreds of volunteers.
Related services
How we collaborate
- 1
Website and online shop
We handle technical maintenance, hosting and improvements of castellersdevilafranca.cat, including connecting the online shop to their stock system.
- 2
Communication plan
In 2025 we drew up the colla’s communication plan: brand values, audience analysis, channel strategy and KPIs.
- 3
In-kind sponsorship
Since 2025 the sponsorship has taken the form of website maintenance and blocks of hours for changes, at no cost to the colla.
- 4
2026-2027 agreement
In 2026 we expanded our commitment with a business collaboration agreement until the end of 2027: continuous website improvements agreed with the board and ARTIC’s presence at Cal Figarot.
What we contribute
- Maintenance, hosting and improvements of the website and online shop.
- Digital communication advice.
- ARTIC team hours at no cost to the colla.
What we get
- ARTIC’s presence at Cal Figarot, the colla’s home.
- Our logo on the Castellers’ website and communications.
- A bond with one of Vilafranca’s most iconic organisations and its community.
Frequently asked questions
What does ARTIC sponsor for Castellers de Vilafranca?
We sponsor the colla with services: maintenance and improvement of its website and online shop, hosting and digital communication advice.
Since when?
We have managed their website since 2024 and the in-kind sponsorship has run since 2025. The current agreement runs until the end of 2027.
