B2B Marketing Blog
Strategy, vision, and digital direction: B2B marketing industry news
Companies in Alicante: INE data, sectors and how to sell to them
Alicante has 145,106 companies and 6,502 with 10+ employees (DIRCE 2025). Sector and area guide: SEO, Local SEO, Google Ads, LinkedIn, web and AI search.
Companies in Valencia: INE data, sectors and how to sell to them
How many companies Valencia (Spain) has by size (DIRCE 2025), where B2B demand concentrates, the channels that work, and a 90‑day plan for industrial zones.
AI for marketing and sales in Spain and the EU: 2025 data
In 2025, 6.0% of firms in Spain use AI for marketing and sales (EU: 6.9%). See gaps by size, concrete B2B uses and how to measure ROI step by step.
Companies in Madrid: INE data, sectors and how to sell to them
Official DIRCE 2025 data and a practical plan to win B2B clients in Madrid: market size, zones and sectors, and what works in SEO, Ads, LinkedIn and AI search.
The 10 best industrial marketing agencies in Spain in 2026
We compare the 10 best industrial marketing agencies in Spain in 2026: specialisation, services, sectors, public pricing and which company each one suits.
Companies in Tarragona: INE data, sectors and how to sell to them
INE DIRCE 2025: 53,758 companies in Tarragona (+1.5%). 4.4% have 10+ staff (2,347). Sectors, zones and a channel mix to win B2B clients in the province.
AI adoption in Spanish companies: Spain vs EU and how to start
In 2025, 20.27% of Spanish firms use AI, slightly above the EU‑27 (19.95%), per Eurostat. See the most used technologies, size gaps and a 90‑day AI plan.
Companies in Barcelona: INE data, sectors and how to sell to them
Official INE (DIRCE 2025) figures for Barcelona: how many companies and sizes, where B2B demand concentrates, and the channels that work to win clients.
Claude Code for business: what it is, what it does and how to use it
What Claude Code, Anthropic's agentic coding tool, is, what it can do in a company and how to roll it out securely. A guide by ARTIC, Claude Partner.
How to give your agency access to Search Console, Analytics, Tag Manager, Google Ads and more (step by step)
Step-by-step guide to giving your marketing agency access without sharing passwords: Search Console, Analytics 4, Tag Manager, Google Ads and Meta.
B2B lead scoring: how to prioritize leads with fit and intent
Apply B2B prospect qualification and prioritize by fit and intent: 8–12 signals and threshold to accelerate sales without overwhelming the team.
B2B Remarketing: How to recover accounts that already know you
Recover known accounts with B2B remarketing: segment by account and role, synchronize customer management, and measure meetings and revenue.