Success story · Wine tastings and experiences
Entre Cepas: wine tastings and experiences you can book online
A wine shop and tasting venue in Boadilla del Monte that has been bringing wine culture to Madrid for more than 15 years. Through Kit Digital, ARTIC rebuilt its website to sell experiences online.
- Client
- Entre Cepas
- Industry
- Wine tastings and experiences
- Location
- Boadilla del Monte (Madrid)
- With ARTIC since
- October 2025
- Kit Digital
- Kit Digital project
- Website
- entre-cepas.com
- year of the previous website, fully replaced
- 2017
- year of the previous website, fully replaced
- tastings, workshops and experiences bookable by date
- Online
- tastings, workshops and experiences bookable by date
- languages: Spanish and English
- 2
- languages: Spanish and English
- years of Entre Cepas sharing wine culture in Madrid
- 15+
- years of Entre Cepas sharing wine culture in Madrid
Starting point
A wine-tourism website that no longer explained the business
Services
The previous website, from 2017, presented Entre Cepas as “tastings and wine tourism”, with routes, getaways and the branding of the physical shop’s franchise. But the business had changed: what it sells today are tastings, workshops and experiences at its venue in Boadilla del Monte.
Through Kit Digital, Entre Cepas wanted a brand-new website it could manage on its own, where booking a tasting was as easy as buying a bottle.
The rethink
From wine tourism to selling experiences online
Offer
BeforeTastings and wine tourism: routes, getaways and shop
Tastings and experiences in Madrid: wine, beer, vermouth and pairings
Bookings
BeforeContact form to ask
Calendar of tastings and workshops, booked and paid by date
Sales
BeforeSeparate wine shop
Wine shop, gift card and customer account on the same website
Brand
Before“Catas y enoturismo” logo
Vectorised “Vinos y experiencias” logo, in colour, white and as a favicon
Action plan
An experiences shop with its own identity
- 1
Event e-commerce
Tastings, workshops and experiences with their dates, places and online booking, alongside the wine shop and gift card (e-commerce).
- 2
Reorganised content
Tastings and experiences, gift card, the club, about us, blog, shop and “My account”, with FAQs on vouchers, cancellations, home tastings and bookings.
- 3
Brand adapted for the web
We vectorised the logo, changed the tagline to “Vinos y experiencias” and prepared colour, white and favicon versions.
- 4
Local SEO in Madrid
Titles, meta descriptions, URLs and structured data for searches for wine tastings and experiences in and around Madrid (local SEO).
- Tools
- WordPress
- WooCommerce
- Elementor Pro
- TranslatePress
- Rank Math
Results
Booking a tasting, in a few clicks
Entre Cepas now has a website that explains what it does today and sells its tastings and experiences online, with a calendar, wine shop and gift card in one place.
The website is in Spanish and English, complies with cookie, privacy and accessibility rules, and includes the newsletter sign-up.
The website, before and after
Before
Scroll to see the full pageAfter
Scroll to see the full page
Scroll to see the full pageFrequently asked questions
What did ARTIC do for Entre Cepas?
A brand-new website with online sales of tastings and experiences by date, a wine shop, a gift card, an updated logo and local SEO, through Kit Digital.
Can you sell dated tastings or workshops on a website?
Yes: each experience has its dates and places, and is booked and paid for like any other product in the shop.
Does Kit Digital cover an online shop?
Yes. Entre Cepas used the Kit Digital website solution for a website with a shop and bookings included.
Does ARTIC build websites for food and drink businesses?
Yes: online shops, experience bookings and local SEO for shops, wineries and hospitality.
